First Class Educators is excited to announce one of our first international speakers to an event, Ernst Gleijm!
Ernst Gleijm is Commercial Director of Automotive Education at Innovam, located in the Netherlands, as well as the CEO of WeBuildRetail.com, Innovam’s business unit specializing in automotive online marketing and sales process training.
In 2014, he co-founded WeBuildRetail, specializing in automotive digital marketing strategies. WeBuildRetail has recently partnered with PCG Consulting to take the latest content, books and a training curriculum to the European market.
Automotive Digital Marketing in New Locations
Ernst’s presentation, “The Dawn Of Automotive Digital Marketing & Dealer Awareness in the EU,” will discuss the current process of change dealers and OEMs in the EU are going through and the challenges that they face in the transition to digital marketing. Additionally, he will also discuss some cases of PCG and Webuildretail’s joint efforts to change culture and introduce digital strategies and tooling in the EU.
Ernst works directly with all major OEMs in Holland, including BMW, Ford, Land Rover and others. He brings over 20 years of experience in organizational leadership, sales and marketing and new business development. We are excited to see him present at DMSC in April and hear about the strategies that are quickly changing overseas!