TrueCar is a website for new and used car buyers to receive upfront pricing information. The website shows shoppers what others have paid for the vehicle, and allows them to browse pre-priced local inventory. Dealers can join to receive contact information on local shoppers.
President and CEO, Chip Perry will also be hosting a workshop titled, “Online Digital Retailing Is NOT a Silver Bullet.”
Perry has remained at the forefront of the evolution of automotive marketing and retailing. From his pioneering days at AutoTrader to his current role, he has continued to innovate and proactively adapt to the shifting landscapes. His workshop will shed light on the future of online digital retailing and explain why it alone may not be the remedy to meeting the needs of today’s consumers.
We’d like to thank TrueCar and Chip for their contributions to the 2017 Digital Marketing Strategies Conference.
Register Now for DMSC
The Digital Marketing Strategies Conference is unlike any event in the automotive industry. Held annually in Napa Valley, DMSC is an executive-level conference designed to assist automotive dealers with creating a market-dominating digital strategy for the year ahead. This year’s DMSC will be held May 22-24th at the Napa Valley Marriott Resort & Spa.
The speakers and workshops are strategically chosen to cover all areas of a dealership’s digital marketing strategy. Sessions are hands-on, intimate, highly engaging, and are geared to the dealership that wants to fully understand online marketing to gain a competitive edge.
By limiting the event to just 100 attendees and providing a varied agenda of workshops, dinners, and networking events, the conference is full of opportunities to talk one-on-one with the experts behind the products dealers use every day.
The 2017 Digital Marketing Strategies Conference will sell out; to secure your spot, please visit the registration page.