Conference Agenda

We Have a Great Conference Planned!

8:30-4pm Google Analytics Course

This workshop is available for attendees that purchase the premium ticket package. Brian Pasch will conduct his popular workshop on automotive analytics and share his templates and shortcuts to expedite the analysis of website traffic and marketing investments. All attendees will also get a copy of Brian’s book on Automotive Analytics, which is not for sale without attending his course.

Bring your laptop computers and make sure you have access to Google Analytics, Google My Business, and Google Search Console so you can fix and enhance your online presence right in the workshop! Questions about the content? Send an email to  

Pre-Conference Activities

8:30 am Morning Worship Service ( Optional )

11:30 – 2:00 pm Wine Tasting Experience: Napa Comes To You

We will have some of the top Napa Valley winemakers come to us to pour their latest wines so that we have more time to enjoy our day, network with colleagues, and get ready for the conference kickoff. Lunch will be served in our private reception area near the pool. 

Conference Kickoff

3:00 pm Conference Registration Opens

4:15 pm . Conference Welcome and Opening Remarks – Carrie Pasch, Conference Organizer

4:30 pm  Conference Challenge – Brian Pasch, Founder of PCG Companies

5:00 pm Keynote Address

6:00 pm Industry Panel

7:00 pm Cocktail Reception

First Full Day of Conference

Final Day of Conference

  • 7:30 am Breakfast
  • 8:30 am Dealer Panel
  • 9:30 am Industry Panel
  • 10:30 am Coffee Break
  • 11:00 am Keynote Address 
  • 12:00 pm  Lunch 
  • 1:00 pm Workshop Sessions (3 concurrent)
  • 2:00 pm Workshop Sessions (3 concurrent)
  • 3:00 pm Coffee Break 
  • 3:30 pm  Industry Panel
  • 4:30 pm Testing Digital Retailing: Videos from Consumers Using the Latest DR Technology
  • 5:30 Closing Discussion
  • 6:00 pm Cocktail Reception

Head to the Airport

There are a number of early morning flights back home. Please give yourself a full 3 hours in the morning to drive to the airport, drop off your rental car, and check-in.  Sometimes the morning rush hour can be difficult to judge for traffic.