Conference Agenda

We Have a Great Conference Planned!

Exclusive Wine Dinner

Each year we select a special destination for a kick-off wine dinner.  This year, we are excited to be hosting the VIP dinner at the incredible estate of Adam and Erin Simms located in the heart of Napa Valley.  They have graciously opened up their home and unbelievable car collection to us, along with organizing a fabulous catered dinner paired with great local wines.  It’s an evening not to be missed.  Only 40 tickets will be sold and it is on a strict first come first serve basis.  Please purchase your tickets by contacting Carrie Pasch at to lock-in your spot.  We will provide transportation to/from the dinner.

Sponsored by 

8:30-4pm Google Analytics Course ( Howell/Stags Mountain Room )

This workshop is available for attendees that purchase the premium ticket package. Brian Pasch will conduct his popular workshop on automotive analytics and share his templates and shortcuts to expedite the analysis of website traffic and marketing investments. All attendees will also get a copy of Brian’s book on Automotive Analytics, which is not for sale without attending his course.

Bring your laptop computers and make sure you have access to Google Analytics, Google My Business, and Google Search Console so you can fix and enhance your online presence right in the workshop! Questions about the content? Send an email to  

Pre-Conference Activities

7:30 – 8:30 am Morning Worship Service ( Optional )

11:30 – 2:00 pm Wine Tasting Experience: Napa Comes To You Sponsored by Digital Air Strike

We will have some of the top Napa Valley winemakers come to us to pour their latest wines so that we have more time to enjoy our day, network with colleagues, and get ready for the conference kickoff. Lunch will be served in our private reception area near the pool. 

Conference Kickoff

3:00 pm Conference Registration Opens

4:15 pm . Conference Welcome and Opening Remarks – Carrie Pasch, Conference Organizer

4:30 pm  Conference Challenge – Brian Pasch, Founder of PCG Companies

5:00 pm Keynote Address: Five Cutting Edge Tactics to Help You Succeed in 2019!  presented by Kevin Frye – eCommerce Director at Jeff Wyler Automotive

6:00 pm Industry Panel: Creating a Modern Brand Promise

  • Moderator: Brian Pasch, Founder of PCG Companies
  • Paul Daly – CEO and Founder of Congruent
  • Todd Hauser – Vice President of Automotive Strategy at Comcast Spotlight
  • Kevin Frye – eCommerce Director at Jeff Wyler Automotive
  • Ben Robertacccio – Marketing Director at Morrie’s Automotive Group
  • Chad Hoblit – Hoblit Chrysler Jeep Dodge Ram
  • James Kurtenbach – Marketing Director for Schomp Organization
  • Todd Caputo – Sun Auto Group

7:00 pm Cocktail Reception Sponsored by TrueCar

First Full Day of Conference

  • 7:00 am Breakfast Sponsored by LivePerson Automotive
  • 8:00 am Best Dealership Marketing Videos Contest
  • 8:30 am Keynote: Imagine What Could Be Possible If We Took Our Data Seriously – Brian Pasch
  • 9:30 am Industry Panel: Digital Marketing Strategies in 2019: What is New?
    • Moderator – Brian Pasch, Founder of PCG Companies
    • Sean Stapleton – CEO of Dealer Teamwork
    • Gino Cipperoni – Chief Sales Officer at Dealer eProcess
    • Jon Petron – VP of Advanced Services at Outsell
    • John Ruble – VP of Sales at Conversica
    • Bob George – AVP Products at
    • Sam Caputa – Director of Advanced Advertising at Spectrum Reach 
  • 10:30 am Coffee Break Sponsored by AutoHook & Comcast Spotlight
  • 11:00 am Keynote: Three Key Opportunities to Improve Efficiency in your Marketing and Sales Process – Chip Perry CEO, TrueCar
  • 12:00 pm Lunch Sponsored by Roadster
  • 1:00 pm Workshop Sessions (3 concurrent)
  • 2:00 pm Coffee Break Sponsored by AutoHook & Comcast Spotlight
  • 2:30 pm Workshop Sessions (3 concurrent)
  • 3:30 pm Industry Panel: No Car is Ever Sold or Serviced without a Conversation
  • Denise Chudy, LivePerson Automotive
  • Pero Krpan, LivePerson Automotive
  • Ryan Theil, Van Horn Automotive
  • Tina Tasche, Van Horn Automotive
  • 4:30 pm Industry Panel: What Metrics Should Dealers and OEMs Use To Measure Digital Vendor Performance?

  • Moderator – Max Steckler,Chief Product Officer at AutoChoice, LLC
  • Joe Chura – Founder of Dealer Inspire
  • Jen Cole -VP & General Manager at CDK Global 
  • David Metter – Founder and President of AutoHook (powered by Urban Science)
  • Jonah Cole, Product Manager at Dominion Dealer Solutions
  • 5:30 pm Cocktail Reception Sponsored by AutoHook & Comcast Spotlight

Final Day of Conference

  • 7:30 am Breakfast Sponsored by Conversica
  • 8:30 am Dealer Panel: What I Wish I Knew Before Installing Digital Retailing Tools
    • Moderator: Glenn Pasch, CEO of PCG Digital 
    • Todd Caputo – Sun Auto Group
    • Jarrod Kilway – Germain Automotive Partnerships
    • Geno Walsh – Qvale Auto Group
    • Michael Gruber – Paul Miller Automotive
  • 9:30 am Industry Panel: What Does a Digital Retailing Sales Process Look Like?

  • Andrew Tai – CEO of MotoInsight
  • Mike Eggerling – Sr. Product Manager at CDK Global
  • Tom Murray – Co-Founder & CEO of WebBuy
  • Travis M. Chance – Senior Planner, Nissan Customer Journey & Emerging Technology
  • James Kurtenbach – Marketing Director for Schomp Organization
  • 10:30 am Coffee Break Sponsored by AutoHook & Comcast Spotlight
  • 11:00 am Keynote Address “How Much Money Is Your Phone Leaving on the Table?” 

  • Cassie Broemmer, Car Wars
  • Geno Walsh, Qvale Auto Group
  • Paul Nygaard, Larry Miller Dealership
  • Brendan Harrington, Penske Motor Group
  • 12:00 pm  Lunch sponsored by MotoInsight
  • 1:00 pm Workshop Sessions (3 concurrent)
  • 2:00 pm Workshop Sessions (3 concurrent)
  • 3:00 pm Coffee Break Sponsored by AutoHook & Comcast Spotlight
  • 3:30 pm  Industry Panel:  Digital Retailing Update: Technology, People, and Process
    • Amit Chandarana – Sr. Vice President at Roadster
    • Ryan Osten – COO of Gubagoo
    • Tim Cox – CEO of CarNow
    • Kelly Mulroney – SVP of Product & Engineering of Cox Automotive
    • Alexi Venneri – Co-Founder & CEO Digital Air Strike
    • Andrew Gordon – Founder, DealerScience
  • 4:30 pm Testing Digital Retailing: Videos from Consumers Using the Latest DR Technology
  • 5:30 Closing Discussion Digital Retailing
  • 6:00 pm Cocktail Reception Sponsored by AutoHook & Comcast Spotlight

Head to the Airport

There are a number of early morning flights back home. Please give yourself a full 3 hours in the morning to drive to the airport, drop off your rental car, and check-in.  Sometimes the morning rush hour can be difficult to judge for traffic.