Conference Agenda

We Have a Great Conference Planned!

Pre-Conference Activities

11:30 am Wine Tasting Lunch & Contest – Sponsored by Experian

We will have some of the top Napa Valley winemakers come to us to pour their latest wines so that we have more time to enjoy our day, network with colleagues, and get ready for the conference kickoff. Lunch will be served in our private reception area near the pool. 

Conference Kickoff

 

  • 3:00 pm     Conference Registration Opens
  • 4:15 pm      Conference Welcome – Carrie Pasch, Conference Organizer
  • 4:30 pm     Industry Panel: Update on Moving for Forms to Conversations
  • 5:30 pm     Keynote Address: Cars.com
  • 6:30 pm     Dealer Panel: My Success Story with Digital Retailing
  • 7:15 pm      Cocktail Reception

First Full Day of Conference

  • 7:00 am           Breakfast – Sponsored by LivePerson
  • 8:00 am           Industry Panel
  • 9:00 am           Keynote Address: LivePerson
  • 10:00 am         Dealer Panel: Facebook Marketing Works for Us
  • 11:00 am         Keynote Address: Effectv
  • 12:00 pm         Lunch – Sponsored by MaxDigital
  • 1:00 pm           Workshop Sessions (3 concurrent)
  • 2:00 pm           Coffee Break
  • 2:30 pm           Workshop Sessions (3 concurrent)
  • 3:30 pm           Industry Panel: Our Best Online Ad Campaigns
  • 4:30 pm           Keynote Address: Dean Evans
  • 5:30 pm           Cocktail Reception

Final Day of Conference

  • 7:30 am           Breakfast
  • 8:30 am           Inustry Panel
  • 9:30 am           Keynote Address: Cox Automotive
  • 10:30 am         Coffee Break
  • 11:00 am         Keynote Address: Urban Science  
  • 12:00 pm         Lunch – Sponsored by Conversica
  • 1:00 pm           Workshop Sessions (3 concurrent)
  • 2:00 pm           Workshop Sessions (3 concurrent)
  • 3:00 pm           Coffee Break
  • 3:30 pm           Industry Panel
  • 4:30 pm           Keynote Address: Brian Pasch
  • 5:30 PM          Closing Discussion

Head to the Airport

There are a number of early morning flights back home. Please give yourself a full 3 hours in the morning to drive to the airport, drop off your rental car, and check-in.  Sometimes the morning rush hour can be difficult to judge for traffic.