Conference Agenda

Sunday, July 12th

11:30 am

Wine Tasting Lunch & Contest – Sponsored by Experian

We will have some of the top Napa Valley winemakers come to us to pour their latest wines so that we have more time to enjoy our day, network with colleagues, and get ready for the conference kickoff. Lunch will be served in our private reception area near the pool. 

3:00 pm

 Conference Registration Opens

4:15 pm

Conference Welcome – Carrie Pasch, Conference Organizer

4:30 pm

Industry Panel: Update on Moving From Forms to Conversations

  • Drew Delaware, Head of Marketing at Gubagoo
  • Joe Chura, CEO of Dealer Inspire
  • Tim Cox, CEO of CarNow

5:30 pm

Keynote Address: Brian Pasch, Founder PCG Companies – “The Hyper-Local Revolution: We All Missed This!”

6:30 pm

Dealer Panel: My Success Story with Digital Retailing

7:15 pm

Cocktail Reception

Monday, July 13th

7:00 am

Breakfast – Sponsored by LivePerson

8:00 am

Industry Panel: “Online Merchandising Misses and Mistakes – How We Can Improve the Online Consumer Experience” 

  • Mike Cavanaugh, CEO of MaxDigital
  • Devin Daly, CEO of SpinCar
  • David Regn, Co-Founder of Stream Companies

9:00 am

Keynote Address: Kevin Bacon, Digital Director at Effectv – “Cutting Through The Clutter: The Data Truth of the Video Landscape”

10:00 am

Coffee Break – Sponsored by CarNow & AutoHook

10:30 am

Industry Briefing: “Facebook Analytics: New Insights to Create Cost Effective Campaigns”

  • Bob Lanham, Head of Automotive Retail Facebook
  • Brian Pasch, Founder PCG Companies

11:30 am

Keynote Address: Chase Abbott, VP Sales at Cox Automotive – “An Innovative Look into the Car Buyer’s Journey

12:30 pm

Lunch – Sponsored by MAX Digital

1:30 pm

Workshop Sessions (3 concurrent)

2:30 pm

Coffee Break – Sponsored by CarNow & AutoHook

3:00 pm

Workshop Sessions (3 concurrent)

4:00 pm

Industry Panel: “Has Online Marketing Targeting and Attribution Improved?”

  • AJ Brown CEO of LeadsRX
  • Sam Vukas, COO of Dealer eProcess
  • Josh Goodin, Director of Product Marketing at CDK Global
  • Jeff Brown, CRO at Force Marketing

5:00 pm

Keynote Address: Dean Evans, EVP –  “The next media revolution for auto: In Market Video (IMV)” 

6:00 pm

Cocktail Reception – Sponsored by CarNow & AutoHook

Tuesday, July 14th

7:30 am

Breakfast – Sponsored by Roadster

8:30 am

Industry Panel: “Breakthroughs in Handling Online Sales Opportunities and Consumer Communications”

  • Steve Roessler, VP of Sales at DriveCentric
  • Amit Chandanara, SVP of Sales at Roadster
  • Sr. Executive from Conversica

9:30 am

Keynote Address:

10:30 am

Coffee Break – Sponsored by TrueCar

11:00 am

Keynote Address: Urban Science  

12:00 pm

Lunch – Sponsored by Conversica

1:00 pm

Workshop Sessions (3 concurrent)

2:00 pm

Industry Panel: “Seismic Shifts in Automotive Marketing and Technology”

  • Jen Cole, SVP CDK Global
  • Sr. Executive TBA
  • Sr. Executive TBA

3:00 pm

Coffee Break- Sponsored by TrueCar

3:30 pm

Industry Panel: “Third Party Portals: Clarifying the Value Proposition for Dealers”

  • Henry Spitzer, Senior Director, Dealer Relations
  • Executive from
  • Executive from

4:30 pm

Dealer Panel: Fixed Ops Was Broken – How We Fixed It

5:30 pm

Closing Discussion

6:00 pm

Cocktail Reception- Sponsored by TrueCar

Wednesday, July 15th

There are a number of early morning flights back home. Please give yourself a full 3 hours in the morning to drive to the airport, drop off your rental car, and check-in.  Sometimes the morning rush hour can be difficult to judge for traffic.