Conference Agenda

Exclusive Wine Dinner

VIP Wine Tasting Dinner 6:00 pm

Pre-Conference Activities

8:00 am 3-mile Morning Run/Walk in Local Park
10:00 am Private Wine Tasting Tours in Luxury Buses
12:30 pm Lunch
1:15 pm Private Wine Tasting Tours in Luxury Buses
3:30 pm Return to Hotel

Luxury buses will take DMSC attendees on a short wine tour to a few local wineries. The buses will return in time to allow everyone to gather for the opening reception at DMSC with live music in the hotel courtyard.

Conference Kickoff

4:00 pm Conference Registration Opens
5:30 pm Opening General Session
6:00 pm Keynote: “Your Marketing Strategies Are A Wild Guess Without Complete Data” Brian Pasch, PCG Companies
7:00 pm Wine Tasting Reception & Buffet with local winemakers

First Full Day of Conference

  • 7:30 am Breakfast
  • 8:30 am Keynote: “Winning Business with Cari and CRISP Phone Techniques” Cassie Broemmer, CarWars
  • 9:30 am Dealer Panel: Challenges and Solutions To Finding The Right Marketing Mix
    • Darin Wade, GM – Krause Family Ford
    • Ben Robertaccio, Marketing Director – Morrie’s Automotive Group
    • Geno Walsh, Director of Operations – Qvale Auto Group
    • John Watts, Digital Strategist – Stanley Auto Group
  • 10:30 am Coffee Break and Networking
  • 11:00 am Industry Panel: New Strategies To Help Our Dealers Sell More Cars
    • Joe Gillespie – Dealer eProcess
    • Amy Peck – Dominion Dealer Solutions
    • Dan Moore – VistaDash
  • 12:00 pm  Sponsored Lunch
  • 1:00 pm Workshop Sessions (3 concurrent)
  • 2:00 pm Coffee Break and Networking
  • 2:30 pm Workshop Sessions (3 concurrent)
  • 3:30 pm Keynote: “Winning Digital Consumers Along Their Path to Purchase” Chip Perry, TrueCar
  • 4:30 pm Best Strategies Award Presentations
  • 5:30 pm Sponsored Wine Tasting Reception

Final Day of Conference

  • 7:30 am Breakfast 
  • 8:30 am Keynote: “When Consumers and Dealers are Aligned, Everyone Wins” – Max Steckler, CDK Global
  • 9:30 am Dealer Panel: Optimizing Lead Handling Structures and BDC Workloads
    • Kevin Frye, eCommerce Director – Wyler Automotive Group
  • 10:30 am Coffee Break and Networking
  • 11:00 am  Keynote: “Subscribe and Drive – Life in the FastLane” Kevin Frye, Jeff Wyler Automotive Group
  • 12:00 pm  Sponsored Lunch
  • 1:00 pm Workshop Sessions (3 concurrent)
  • 2:00 pm Coffee Break and Networking
  • 2:30 pm Workshop Sessions (3 concurrent)
  • 3:30 pm Keynote Speaker: TBD
  • 4:30 pm Best Strategies Award Presentations
  • 5:00 pm Best Strategies Awards Ceremony
  • 5:30 pm Sponsored Wine Tasting Reception

Head to the Airport

There are a number of early morning flight back home. Please give yourself a full 3 hours in the morning to drive to the airport, drop off your rental car, and check-in.  Sometimes the morning rush hour can be difficult to judge for traffic.