Conference Agenda

Brian Pasch Mentoring Session

1:00 – 4:30 pm

Brian Pasch will lead a special half-day mentoring program for dealership managers based on his book “2018 Digital Marketing Playbook.” In this workshop, Brian will be sharing a selection of plays that will yield immediate benefits to dealers who want to improve their marketing and sales processes.  Dealership managers should contact Brian Pasch, after they purchase their tickets, to request admission.  Brian can be reached at since the workshop will be limited to 25 people.

Exclusive Wine Dinner – Sponsored by Social Dealer

VIP Dinner at Miner Family Winery 6:30 pm – 9:30 pm – Purchase Your Tickets

Each year we select a special destination for a kick-off wine dinner. This year we will be hosted by the Miner Family Vineyard. This VIP event will consist of their premium wines and a sit-down dinner prepared by one of Napa’s finest catering teams.  Only 60 tickets are sold each year so please purchase your tickets to lock in your spot on the event luxury bus. This is a great opportunity to meet your peers in a comfortable and luxurious location.

Pre-Conference Activities

7:30 – 8:30 am Morning Worship Service
9:30 am Private Wine Tasting Tours Sponsored by fusionZONE
3:30 pm Return to Hotel

Luxury buses will take DMSC attendees on a short wine tour to a few local wineries. The buses will return in time to allow everyone to gather for the opening reception at DMSC with live music in the hotel courtyard. Wine tour sponsored by FusionZone. Sign up here.

Conference Kickoff

4:00 pm Conference Registration Opens
5:00 pm Conference General Session Opens – Brian and Carrie Pasch
5:15 pm . Special Announcement from AutoSuccess Magazine
5:30 pm Opening General Session Panel: Digital Retailing: Hype or True Innovation?

  • Max Steckler, CDK Global (Connected Storefront)
  • Greg McGivney, DealerInspire (Online Shopper)
  • Tim Cox, CarNow (BuyNow)
  • Amit Chandarana, Roadster (Express Storefront)
  • Andrew Tai, Motoinsight (MotoCommerce)
  • Jessica Stafford, Cox Automotive Media Solutions Group (Autotrader)

6:45 pm Sneak Peak: Artificial Intelligence and Voice Search is Here
7:00 pm Cocktail Reception

First Full Day of Conference

  • 7:30 am Breakfast Sponsored By Edmunds
  • 8:30 am Keynote & Panel: “Winning Business with Cari and CRISP Phone Techniques”
    • Cassie Broemmer, Executive Vice President – CarWars
    • Geno Walsh, Director of Operations – Qvale Auto Group
    • Paul Nygaard, Senior Vice President of Marketing – Larry H. Miller Dealerships
  • 9:30 am Dealer Panel: Challenges and Solutions To Finding The Right Marketing Mix
    • Ben Robertaccio, Marketing Director – Morrie’s Automotive Group
    • Geno Walsh, Director of Operations – Qvale Auto Group
    • John Watts, Digital Strategist – Stanley Auto Group
    • Tim Rulapaugh, Digital Marketing Manager – Birdnow Dealerships
  • 10:30 am Coffee Break in Exhibit Hall
  • 11:00 am Industry Panel: New Strategies To Help Our Dealers Sell More Cars
    • Joe Gillespie, Owner – Dealer eProcess
    • Juan Carroll, Southwest Sales Director – Dominion Dealer Solutions
    • Brett Sutherlin, CEO – fusionZONE Automotive
    • Litded Davis, VP, Product and Program Management – Outsell
    • Paul Cox, Director of Product Development –
  • 11:45 am ADF Committee Update from David Metter
  • 12:00 pm Lunch Sponsored By CarWars
  • 1:00 pm Workshop Sessions (3 concurrent)
  • 2:00 pm Coffee Break in Exhibit Hall
  • 2:30 pm Workshop Sessions (3 concurrent)
  • 3:30 pm Keynote: “Winning Digital Consumers Along Their Path to Purchase” Chip Perry,President & CEO – TrueCar
  • 4:30 pm Keynote: “Key Advances in Social Media Advertising” Sean Seltzer, CEO – SocialDealer
  • 5:30 pm Wine Tasting With G&G Wines

Final Day of Conference

  • 7:30 am Breakfast Sponsored By ELEAD1ONE
  • 8:30 am Keynote: “When Consumers and Dealers are Aligned, Everyone Wins” – Max Steckler, Product Officer – CDK Global and Yan Purba, CIO – Larry Miller Dealerships
  • 9:30 am Dealer Panel: Optimizing Lead Handling Structures and BDC Workloads
    • Kevin Frye, eCommerce Director – Wyler Automotive Group
    • David Metter, President – Urban Science
    • Lauren Culbertson, Marketing Director – Sheehy Auto Stores
  • 10:15 am Technology Breakthrough: Digital License Plates from Reviver Auto
  • 10:30 am Coffee Break and Networking
  • 11:00 am  Keynote: “Subscribe and Drive – Life in the FastLane” Kevin Frye, eCommerce Director – Jeff Wyler Automotive Group
  • 12:00 pm  Lunch Sponsored By Roadster
  • 1:00 pm Workshop Sessions (3 concurrent)
  • 2:00 pm Coffee Break and Networking
  • 2:30 pm Workshop Sessions (3 concurrent)
  • 3:30 pm Keynote: “Your Marketing Strategies Are A Wild Guess Without Complete Data” Brian Pasch, Founder – PCG Companies
  • 4:30 pm Best Strategies Award Ceremony
  • 5:30 pm Wine Tasting With J. Cage Cellars

Head to the Airport

There are a number of early morning flights back home. Please give yourself a full 3 hours in the morning to drive to the airport, drop off your rental car, and check-in.  Sometimes the morning rush hour can be difficult to judge for traffic.