Conference Agenda

Thanks for a great DMSC this year ! Keep checking back for the 2019 lineup !

8:30-4pm Google Analytics Course ( Howell/Stags Mountain Room )
12pm Lunch Break

Exclusive Wine Dinner

Each year we select a special destination for a kick-off wine dinner. Only 60 tickets are sold each year so please purchase your tickets to lock in your spot on the event luxury bus. This is a great opportunity to meet your peers in a comfortable and luxurious location.

Pre-Conference Activities

7:30 – 8:30 am Morning Worship Service ( Optional )
9:30 am Private Wine Tasting Tours
3:30 pm Return to Hotel

Luxury buses will take DMSC attendees on a short wine tour to a few local wineries. The buses will return in time to allow everyone to gather for the opening reception at DMSC.

Conference Kickoff

4:00 pm Conference Registration Opens
5:00 pm Conference General Session
5:30 pm Opening General Session Panel
7:00 pm Cocktail Reception Sponsored by TrueCar

First Full Day of Conference

  • 7:30 am Breakfast Sponsored by Contact At Once
  • 8:30 am Keynote: Will 2019 Be The Year That OEMs and Vendors Take Data Seriously? – Brian Pasch
  • 9:30 am Industry Panel: Digital Marketing Strategies in 2019: What is New?
  • 10:30 am Coffee Break in Exhibit Hall
  • 11:00 am Keynote Chip Perry CEO, TrueCar
  • 12:00 pm Lunch Sponsored by Roadster
  • 1:00 pm Workshop Sessions (3 concurrent)
  • 2:00 pm Coffee Break in Exhibit Hall
  • 2:30 pm Workshop Sessions (3 concurrent)
  • 3:30 pm Keynote Contact At Once
  • 4:30 pm Industry Panel: What Metrics Should OEMs Use To Measure Digital Vendor Performance
  • 5:30 pm Wine Tasting

Final Day of Conference

  • 7:30 am Breakfast Sponsored by Conversica
  • 8:30 am Keynote: 
  • 9:30 am Digital Retailing Dealer Panel: What’s Working For Our Stores
  • 10:30 am Keynote CarWars
  • 11:00 am  Industry Panel:  Digital Retailing Success: Technology and Process
  • 12:00 pm  Lunch sponsored by MotoInsight
  • 1:00 pm Workshop Sessions (3 concurrent)
  • 2:00 pm Coffee Break and Networking
  • 2:30 pm Keynote
  • 3:30 pm Testing Digital Retailing: Videos from Consumers Using the Latest DR Technolo0gy
  • 4:30 pm Wine Tasting

Head to the Airport

There are a number of early morning flights back home. Please give yourself a full 3 hours in the morning to drive to the airport, drop off your rental car, and check-in.  Sometimes the morning rush hour can be difficult to judge for traffic.