DMSC Workshops

Here is the latest list of DMSC workshops. This page will be continually updated as the 2018 DMSC Conference approaches. The full agenda for the conference can be viewed here: Full Conference Agenda. The conference speakers are hand selected by Brian Pasch. The conference topics are not “101 Level” workshops, so prepare to be challenged. Your participation will give you and your dealership a competitive edge in your local market.

Additional workshops will be added as guest speakers and educators confirm their specific topics. We leave a few workshop spots open to be able to respond to changes in market conditions, technology, or new products that would need to be discussed at the conference.  There will be nine workshops offered per day. The sessions will not be videotaped but speaker presentation materials will be available for all workshops to registered attendees.

 

Monday June 4th

 

1:00 pm Workshop Sessions (3 concurrent)

  • Tim Cox – “Lead, Follow, or Find something else to do!”
  • Glenn Pasch – “Create and Implement a Winning Strategy to Increase Employee Performance by 25%”
  • Andy Medley – “Conversion Optimization using Consumer Engagement Data”

2:30 pm Workshop Sessions (3 concurrent)

  • Sean Seltzer – “Taking Your Social Media Marketing Strategy to the Next Level”
  • Gino Cipperoni & Megan Glick – “Automotive is a Digital Warzone, Do You Have The Right Weapons?”
  • David Metter – “IF Your CRM Could Talk. Why You Can’t Win Without Knowing What You’re Losing”

 

Tuesday June 5th

 

1:00 pm Workshop Sessions (3 concurrent)

  • Dan Moore – “The Mixture to Marketing Success”
  • Ed Parkinson – “Automotive Tango: Bots + Managed Services + You = Better Results”
  • Allyne Hayne – “Dealership Video Strategies You Can Start Tomorrow”

 

2:30 pm Workshop Sessions (3 concurrent)

  • Brian Pasch – “Winnings Plays from the 2018 Digital Marketing Playbook”
  • Denise Casagrande – Exploring Custom Audiences and Incorporating Social Media Sales Funnels on Facebook
  • Kate Lumsden – “Building A Consistent Branding Strategy”