DMSC Workshops

Here is the latest list of DMSC workshops. This page will be continually updated as the 2017 DMSC Conference approaches. The full agenda for the conference can be viewed here: Full Conference Agenda. The conference speakers are hand selected by Brian Pasch. The conference topics are not “101 Level” workshops, so prepare to be challenged. Your participation will give you and your dealership a competitive edge in your local market.

Additional workshops will be added as guest speakers and educators confirm their specific topics. We leave a few workshop spots open to be able to respond to changes in market conditions, technology, or new products that would need to be discussed at the conference.  There will be nine workshops offered per day. The sessions will not be videotaped but speaker presentation materials will be available for all workshops to registered attendees.

Monday May 22, 2017

10:00

  • How To Fuel Your Online Marketing Without Draining Your Budget” – Denise Casagrande & Don Lampert (Room: Mt. Veeder)
  • Using C.R.I.S.P Strategies & Performance Data To Improve Phone Skills” – Cassie Broemmer  – (Room: Howell Mountain)
  • “Your Dealership Sucks at Local SEO | Space Age Tips for Dominating Google” – Greg Gifford (Room: Stags Leap)

1:15

  • “The True Cost of an Internet Sale”Marc McGurren– (Room: Mt. Veeder)
  • “How To Measure Website Engagement From Online/Offline Video Marketing” –  Phil Aime – (Room: Howell Mountain)
  • Inspecting Google Analytics: How to see if Engagement & Conversion Tracking Is Set” – Brian Pasch – (Room: Stags Leap)

2:15

  • “The Impact of Education on your Bottom Line”Glenn Pasch – (Room: Mt. Veeder)
  • “Be A Concierge: Rethinking Digital Retailing Strategies ” Tim Cox – CarNow – (Room: Howell Mountain)
  • “Stop the Drop” – How to Stop Losing Profit & Sell More Vehicles At or Near Your Asking Price”  Marc Peckler – (Room: Stags Leap)

Tuesday May 23, 2017

10:00

  • Human lessons learned from A.I. – Simple is SimplyDon Crawford  (Room: Mt. Veeder)
  • Engagement Measurement Through The AutoHook Lens” – David Metter  – (Room: Howell Mountain)
  • WOW – What Happens When You Offer Text Messaging on Facebook Ads” – Jason Girdner – (Room: Stags Leap)

1:15

  • “Transforming Inventory Marketing Strategies with Big Data & Smarter DMP Tools” Len Short – (Room: Mt. Veeder)
  • “What I Learned about Building Digital Retailing Software To Sell Cars Online”Joe Chura – (Room: Howell Mountain)
  • “How You are Being Fooled with Flawed Google Analytics, Broken Models & Stranger Things”Kevin Frye – (Room: Stags Leap)

2:15

  • “A Crash Course in Multi-Touch Sales Attribution”  Steve White – (Room: Mt. Veeder)
  • “Transforming Data Inspection and Measuring Traffic Quality with VistaDash” – VistaDash Creators (Room: Howell Mountain)
  • How Sick is Your Sales Floor? Early Detection is Key. Early Intervention Saves Showrooms! Brent Wees & Mark Stringfellow (Room: Stags Leap)