DMSC Workshops

Here is the latest list of DMSC workshops. The full agenda for the conference can be viewed here: Full Conference Agenda  There will be nine workshops offered per day. The sessions will not be videotaped but speaker presentation materials will be available for all workshops to registered attendees.


Monday May 20th


1:00 pm Workshop Sessions (3 concurrent)

  • Glenn Pasch – “Installing Success: A Blueprint for Change Management”( Howell Mountain )
  • Gino Cipperoni – “Advertising on Amazon: Is the juice worth the squeeze?” ( Mt. Veeder )
  • Todd Hauser, Kevin Bacon, & Jenny Yurko – “Leveraging Set Top Box Data to Increase Marketing Effectiveness” ( Stags Leap )

2:30 pm Workshop Sessions (3 concurrent)

  • Brian Pasch – “10 things for dealers and store managers to inspect in Google Analytics” ( Howell Mountain )
  • Paul Daly –  “Bringing back brand promises to the industry that lost them” ( Mt. Veeder )
  • David Metter – “Managing Mayhem: Cutting Through the Clutter of Your Dealership Data” ( Stags Leap )


Tuesday May 21st


1:00 pm Workshop Sessions (3 concurrent)

  • Tim Cox – “The Future of Automotive Retail – How companies like Carvana Vroom and fair will impact the local dealer!”
     ( Howell Mountain )
  • Denise Casagrande – “Right Message, Right Time using Facebook Advertising.” ( Mt. Veeder )
  • Ashley Karr  – “Survey shows one size doesn’t fit all when it comes to dealership digital strategies” ( Stags Leap)

2:00 pm Workshop Sessions (3 concurrent)

  • Mike Haeg & Justin Sarnowski – “Dynamic Number Insertion: Your Missing Conversion Channel” ( Howell Mountain )
  • Amy Hughes – “Start with the End in Mind;  Reverse Engineer your Advertising Budget for Double-Digit Growth ( Mt. Veeder )

  • Alexi Venneri, Eliana Raggio, Adam Simms, Steve Lace and Glenn Hardy – Top Dealer Group Veterans Share Their Most Successful Digital Retailing Strategies ( Stags Leap )