Alex Vetter


Alex Vetter

Chief Executive Officer and President

As one of the original members of, Alex Vetter has helped shape the company from its initial concept into a leading online automotive destination, steering the organization’s growth strategy while serving in a variety of executive roles. Vetter took the reins as Chief Executive Officer and President of in November role, Vetter assumes a wide range of responsibilities, including overseeing the company’s strategic direction, business development and financial performance, as well as daily operations and product development.

Under Vetter’s leadership, has grown to more than 1,300 employees, serving every local market in the United States. He has operated in nearly every capacity within the organization, spanning product development, customer service, training, operations and sales. Through his work, Vetter has helped establish a vibrant local marketplace, enabling e-commerce activities with more than 20,000 retailers and every manufacturer, all of whom connect with users on a daily basis.

Vetter is also an active technology investor and sits on the boards of several digital technology companies, including, a leading marketplace for service and repair.

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