Ashley Halpin Karr

Ashley Halpin Karr

Vice President, B2B Marketing
CarGurus

Ashley leads CarGurus’ dealer marketing programs worldwide. She covers customer acquisition, customer retention, and product marketing, ensuring that dealers understand and take advantage of the full value that CarGurus provides. As a founding member of the marketing team at CarGurus, Ashley built the customer acquisition program and transitioned the team to a retention program to benefit CarGurus’ 27K customers. Prior to CarGurus, Ashley worked in brand management at General Mills and Ocean Spray and in management consulting for Axia (now part of Accenture), where her work centered on product growth strategy, organizational design, and marketing effectiveness. Ashley holds an MBA from Harvard Business School and a BA from Dartmouth College.

Workshop:

Survey shows one size doesn’t fit all when it comes to dealership digital strategies
Digital marketing offers a range of effective options for dealers looking for ROI and increased sales. But which channels are right for you? In this session, we’ll look at recent CarGurus data that reveals how different types of dealerships tackle the wide variety of digital marketing tools and tactics available today. Surprise! There’s no magic mix of marketing options that works for all dealers, but we’ll share: 
 
·         Which channels are best for different types of sales strategies
·         How to pick the best channels and how to get the most out of them
·         How to manage that mix over time

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