Ashley Halpin Karr

Ashley Halpin Karr

Vice President, B2B Marketing

Ashley leads CarGurus’ dealer marketing programs worldwide. She covers customer acquisition, customer retention, and product marketing, ensuring that dealers understand and take advantage of the full value that CarGurus provides. As a founding member of the marketing team at CarGurus, Ashley built the customer acquisition program and transitioned the team to a retention program to benefit CarGurus’ 27K customers. Prior to CarGurus, Ashley worked in brand management at General Mills and Ocean Spray and in management consulting for Axia (now part of Accenture), where her work centered on product growth strategy, organizational design, and marketing effectiveness. Ashley holds an MBA from Harvard Business School and a BA from Dartmouth College.

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