Brad Kruse – SVP of Sales & Marketing – Max Digital
Brad Kruse serves as the Senior Vice President of Sales at MAXDigital. Mr. Kruse and his team are responsible for all revenue generating activities by architecting and delivering a sales growth strategy in tandem with the supporting processes to generate considerable growth. Mr. Kruse has held a number of senior executive sales leadership roles in both listed and privately held companies around the globe; he is extremely adaptable and fluent in global business environments, having worked and lived in Germany, Spain, Portugal, the Netherlands, Australia and the United Kingdom. Mr. Kruse holds a Bachelor of Science degree in Economics and Statistics from the University of Minnesota’s Carlson School of Management.
Brad will shares how dealerships are increasing sales and protecting gross profits through focusing on value, using pricing proof points, and delivering transparent vehicle descriptions. During Brad’s session, he coaches the audience through easy-to-follow evidence-based selling techniques—a critical approach to take with customers who have spent up to 12 hours researching online before stepping into the showroom. He also covers recent industry dynamics, as well as research around trust and transparency at dealerships, and how these factors can impact profits if sales teams aren’t prepared for them. This session is a must-see for dealers who want to learn how to “Stop the Drop” in gross profits and sell more vehicles.