President and CEO
Chip Perry is president and chief executive officer of TrueCar, Inc. In his role, Perry is responsible for TrueCar’s strategic direction, product vision and operations in the company’s Santa Monica headquarters
and San Francisco and Austin, Texas, offices.
Perry also manages TrueCar’s relationships with key external stakeholders, including dealers, dealer associations, automakers, consumers, regulators, affinity partners and investors.
Perry joined TrueCar after serving as president and CEO of RentPath LLC, parent company of ApartmentGuide.com and Rent.com.
Previously, Perry led AutoTrader.com in 1997, serving as its CEO from the company’s inception until 2013. While there he guided AutoTrader’s evolution from a one-person startup into the world’s largest online automotive marketplace, with $1.5 billion in annual revenue, 20,000 dealer customers, 16 million monthly unique visitors and 3,500 employees. Under his guidance, AutoTrader.com also created an array of transformative digital solutions that have helped thousands of dealers expand their presence online.
Prior to starting AutoTrader.com, Chip was a vice president of new business development at the Los Angeles Times. In the early 1990s he led the team that launched TimesLink, one of the nation’s first major newspaper online services. It was this experience that gave him the insight that digitally powered automotive classified advertising on the Internet presented an enormous growth opportunity.
His extensive career includes working as a management consultant in McKinsey & Co.’s Los Angeles office and business development and civil engineering positions for the Bechtel Group. Chip holds undergraduate and graduate degrees in civil engineering from the University of Virginia and an MBA from Harvard Business School.
The movement toward online digital retailing has created both buzz and resistance in the auto industry. Throughout his career, Chip Perry has been at the forefront of the evolution of automotive marketing and retailing from his pioneering days at AutoTrader to his current role as leader of innovator, TrueCar. He will share with you his view points on the future of online digital retailing and why it alone may not be a silver bullet in terms of meeting the needs of today’s automotive buyer.