President and CEO
Chip Perry is president and chief executive officer of TrueCar, Inc. In his role, Perry is responsible for TrueCar’s strategic direction, product vision and operations in the company’s Santa Monica headquarters and San Francisco and Austin, Texas, offices.
Perry also manages TrueCar’s relationships with key external stakeholders, including dealers, dealer associations, automakers, consumers, regulators, affinity partners and investors.
Perry joined TrueCar after serving as president and CEO of RentPath LLC, parent company of ApartmentGuide.com and Rent.com.
Previously, Perry led AutoTrader.com in 1997, serving as its CEO from the company’s inception until 2013. While there he guided AutoTrader’s evolution from a one-person startup into the world’s largest online automotive marketplace, with $1.5 billion in annual revenue, 20,000 dealer customers, 16 million monthly unique visitors and 3,500 employees. Under his guidance, AutoTrader.com also created an array of transformative digital solutions that have helped thousands of dealers expand their presence online.
Prior to starting AutoTrader.com, Chip was a vice president of new business development at the Los Angeles Times. In the early 1990s he led the team that launched TimesLink, one of the nation’s first major newspaper online services. It was this experience that gave him the insight that digitally powered automotive classified advertising on the Internet presented an enormous growth opportunity.
His extensive career includes working as a management consultant in McKinsey & Co.’s Los Angeles office and business development and civil engineering positions for the Bechtel Group. Chip holds undergraduate and graduate degrees in civil engineering from the University of Virginia and an MBA from Harvard Business School.
Three Key Opportunities to Improve Efficiency in your Marketing and Sales Process
Many dealership marketing and sales strategies are rife with inefficiencies and waste. Dealers need to scrutinize each step in the purchase funnel to identify leaks that cause inefficiency and hurt profitability. This session will use consumer insights and dealer case studies to provide solutions that help dealers improve efficiencies in key parts of the marketing and sales process.