Chip Perry


Chip Perry

President and CEO

Chip Perry is president and chief executive officer of TrueCar, Inc. In his role, Perry is responsible for TrueCar’s strategic direction, product vision and operations in the company’s Santa Monica headquarters and San Francisco and Austin, Texas, offices.

Perry also manages TrueCar’s relationships with key external stakeholders, including dealers, dealer associations, automakers, consumers, regulators, affinity partners and investors.

Perry joined TrueCar after serving as president and CEO of RentPath LLC, parent company of and

Previously, Perry led in 1997, serving as its CEO from the company’s inception until 2013. While there he guided AutoTrader’s evolution from a one-person startup into the world’s largest online automotive marketplace, with $1.5 billion in annual revenue, 20,000 dealer customers, 16 million monthly unique visitors and 3,500 employees. Under his guidance, also created an array of transformative digital solutions that have helped thousands of dealers expand their presence online.

Prior to starting, Chip was a vice president of new business development at the Los Angeles Times. In the early 1990s he led the team that launched TimesLink, one of the nation’s first major newspaper online services. It was this experience that gave him the insight that digitally powered automotive classified advertising on the Internet presented an enormous growth opportunity.

His extensive career includes working as a management consultant in McKinsey & Co.’s Los Angeles office and business development and civil engineering positions for the Bechtel Group. Chip holds undergraduate and graduate degrees in civil engineering from the University of Virginia and an MBA from Harvard Business School.

Topic: Winning digital consumers along their path to purchase

  • Discover how consumers decide which dealer to visit in the last moments of their online shopping journey.
  • Learn how consumers perceive digital advertising on Google and Facebook, and how it impacts their shopping behavior.
  • Find out which advertising messages are most impactful in generating consumer interest in your dealership.

    Register Now!