Senior Vice President
Cody is the Senior Vice President of Sales for Force Marketing. He works closely with Force Marketing’s Enterprise clients to develop scalable solutions for the nation’s top auto groups.
Cody, a graduate of The University of Florida, has been with Force Marketing since 2011. Cody is an avid skier and resides in Atlanta with his wife, Brittany and his son Henry.
Navigating the Streaming Ecosystem
Streaming video and audio represent one of the single greatest opportunities for dealers, associations and OEMs in 2020. With compressing margins and a massive influx of media dollars from campaigns like the US Census, Summer Olympics and Elections, it is more important than ever to be certain that we are buying the most efficient media relative to our sales and service goals. Your customers are consuming media in new ways at new rates that make it necessary to evolve the buying strategy in 2020 beyond linear 2.0. “Navigating the Streaming Ecosystem” will bust some common myths, level-set the buying playing field, introduce new players like Amazon, and set you up to reach the right audience with personalized omni-channel messaging while aligning your business KPIs with your campaign KPIs.