DMSC Schedule

The agenda for the conference is listed below and if you have any questions on the content or schedule, send an email to carrie@pcgcompanies.com

Day 1 – Sunday July 11th

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7:00am – 8:00am

Sunday Morning Inspiration

Hosted by Carrie Pasch

Session Details

Carrie H Pasch’s is a published author and speaker. Her latest book Your Story for His Glory is a compilation of personal reflections and experiences from her daily quiet time of reading the Bible, journaling, and spending time with God. This book was published with the purpose of helping people strengthen their relationship with God and to bring to life scripture lessons and verses from the Bible that impacted her walk with Christ.

Carrie and Brian Pasch reside in Florida and spend their summers on the New Jersey shore. Constantly traveling, the couple seeks to serve God wherever He has placed them. With an incredible passion and heart for Italy, Carrie has become fluent in the Italian language, and hopes to use her language skill to help advance God’s Kingdom throughout the Italian culture.

PREMIUM TICKET HOLDERS: CERTIFICATION COURSES

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8:30am – 12:00pm

Certification Course #1: Digital Retailing

Hosted by Glenn Pasch, CEO of PCG Digital

Session Details
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8:30am – 12:00pm

Certification Course #2: Video Marketing

Hosted by Denise Casagrande, President of PCG Digital

Session Details
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8:30am – 12:00pm

Certification Course #3: Marketing Measurement with Analytics

Hosted by Brian Pasch, Founder PCG Companies

Session Details
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8:30am – 12:00pm

Certification Course #4: The Brand Connection: How to Build an Automotive Brand Everyone Cares About

Hosted by Paul Daly, Founder of Congruent

Session Details
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8:30am – 12:00pm

Certification Course #5: Social Media Advertising

Hosted by Sarah Ciociola, PCG Digital with guest Brooke Furniss, Rosen Automotive Group   

Session Details

During this Social Media Certification Course, Dealers will learn the ins and outs of Social Advertising within the Automotive Vertical. The certification will begin by laying out the basics of Facebook Business Manager, ensuring Dealers know how to navigate their own Business Managers as we move towards a digital world where they will be more involved than ever. Next, we will dive into Apple’s iOS14 update, how that will directly impact automotive social media advertising, how to prepare, and where strategies need to be changed to On-Facebook Destination advertising.

 

Dealers will also be able to dive into every objective Facebook has to offer for Automotive and learn when and where to use them. This will include Audience building, learning different ad formats for Sales and Service, and hearing from Rosen Automotive’s Digital Director & Business Development on how to get your internal team on board to branding and social media advertising advancements as well as why it’s so important to have your own Business Manager set up and functioning outside of your agency permissions. 

 

The Social Media Certification Course will wrap up with discussing Facebook’s Attribution Tool, why it’s important in a cookie-less world, and how to implement it in-house at the dealership. After completing this certification course, Dealers can be considered in-house Social Media Advertising Specialists for their dealership.  

DMSC Wine Tasting
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12:30 Pm – 2:30pm

Lunch & Wine Tasting Competition

Sponsored by: 

Session Details

Premium ticket holders will be served lunch after their certification courses and we will have everyone join in with a wine tasting competition. 

DMSC Wine Tasting
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4:00 pm – 4:30pm

Official Conference Opening

Welcome Message from Brian Pasch, Founder PCG Companies: 

Session Details

Brian and Carrie Pasch open up the 12th Annual Digital Marketing Strategies Conference (DMSC) live from Napa.

Fleming Ford DMSC
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4:30pm – 5:30pm

Keynote Address: How to Build a Winning Culture For Modern Retail

Speaker: Fleming Ford

Session Details

You may be asking the question Why do I need to bother working on the culture within my team, business or dealership?

A leadership guru, Peter Drucker, once said “Culture eats strategy for breakfast”. I think both are critical but it is true that you can’t deliver on a modern retail strategy with a toxic negative or complacent culture!

Results are delivered with and through your people. Therefore the importance of engaging your people and putting some serious work into developing your culture will bring better results.

Each dealership has a culture, the secret lies in if it supports or hinders your success.

  • Identify how top leaders evolved culture to better engage and motivate teams
  • Discover the 6 essential steps to building a culture that retains and attracts high performers
  • Find 3 ways to leverage culture to bring out the best in employees achieve modern retail success
DMSC Wine Tasting
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5:30 pm – 6:30pm

Panel Discussion: Generating More Sales Opportunities from Google SEM

Moderator: Brian Pasch with guests from CallSource, Interactive-Tel, and CallRevu

Session Details

Brian Pasch has been researching outcomes from Google SEM, Display, and Retargeting campaigns for years. For DMSC, Brian will be unveiling his latest research on how SEM is delivering different outcomes than dealers might expect.

He will also be showing dealers how to produce more outcomes to sell a vehicle, by NOT following Google’s Automotive Playbook.

Our panelists will also add their thoughts to the discussion which will save dealer’s thousands of dollars per year in advertising waste.

DMSC Case Study
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6:30 pm – 7:00pm

Breakthrough Case Study: Qvale Automotive Group

Speaker: Geno Walsh, Executive Manager of Retail Operations

Session Details

Geno Walsh will share a success story that you will want to replicate in your dealership. The focus on the case study is Fixed Operations and how they transformed customer engagement and communication strategies with a key technology partner.  Here are some teaser stats from just one Qvale store:

  • Hrs/RO goes from 2.22 to 2.87 
  • ELR goes from $160.20 to $184.71 
  • Total fixed gross goes from $413k to $545k 
DMSC Wine Tasting
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7:00 pm – 9:00pm

Kickoff Dinner

Featured Wines to be announced 

Session Details

Day 2 – Monday July 12th

breakfast DMSC
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7:30am – 8:30am

Breakfast

Sponsored by:

Session Details
DMSC Wine Tasting
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8:30am – 9:30am

Keynote: The artful combination of Science, Technology and Data is the keystone to Modern Retailing

A conversation with Rusty West, President and CEO and Brian Pasch

Session Details

Intrinsically connected and co-dependent, the three components must be completely aligned, or disconnects will prevail and modern retailing will not be realized. Brian and Rusty will explore the future of modern retailing and the power of data driven marketing strategies.

DMSC Wine Tasting
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9:30am – 10:30am

Panel Discussion: Marketing In a Cookie-less World

Moderated by: Brian Pasch

Panelists include: Josh Goodin (Sincro), Sarah Ciociola (PCG Digital), and more will be added

Session Details

Recent changes in consumer privacy laws and updates to Apple iOS has changed the way marketing professionals develop targeted campaigns and messages. This impacts all dealers and agencies so we will be pulling experts together to give dealers a chance to ask questions and get a new gameplan to dominate their local markets.

DMSC Wine Tasting
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10:30am – 11am

Coffee Break

DMSC Wine Tasting
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11am – 12pm

Keynote Address: Disrupting the Disruptors: A Playbook for Dealers Who Want to Win

Speaker: Drew Delaware, CMO Gubagoo

Session Details

Discover the strategies that are tipping the narrative in franchise dealership’s favor. Dealerships are in the driver’s seat when they put a solid process behind their tech stack to create engaging experiences for today’s automotive shopper.

In this keynote, we’ll walk through a brand new playbook that details how to boldly move forward so that your dealership, not the disruptors, win the future.

DMSC Wine Tasting
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12pm – 1pm

Lunch

Sponsored by: TBD 

Colleen Harris GA4 Workshop DMSC
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1:00pm – 2:00pm

Workshop Room A: Taking a bite out of Google Analytics 4

Hosted by: Colleen Harris, Sincro

Session Details

The one consistent in digital marketing is consistent change. Between algorithms and tools, there’s something new every day — and it’s up to us to adjust. Case in point: Google changed up its strategy with the release of Google Analytics 4. The release comes with time to upgrade and learn about the new tool… but only if you begin taking advantage of it now. In this session, you’ll get a practical look at getting started in GA4. You’ll learn about the major differences between Universal Google Analytics and GA4, questions to be asking your agency, plus a strategy on how to dive in and get comfortable in GA4 today! 

After this session, you’ll be able to:

  • Understand how the GA4 differences could impact your data collection strategy
  • Edit events and conversions right in GA4
  • Implement proven strategies to make learning the inner workings of GA4 easier 
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1:00pm – 2:00pm

Workshop Room B: Grow your share with multiscreen video advertising

Hosted by: Sam Caputa, Spectrum Reach

Session Details
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1:00pm – 2:00pm

Workshop Room C: Create, Engage, and Grow Your Own First-Party Data

Hosted by: Denise Casagrande-Galiatsatos

Session Details

Join Denise Galiatsatos (President/COO of PCG Digital) in her workshop where she’ll teach you how to attract and grow your own first party data through Facebook Advertising. Denise will go through how important brand awareness and reach are to your campaigns, while then giving you the steps you need to create these audiences to showcase your vehicles as to where they are in their shopping journey.

DMSC Wine Tasting
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2:00pm–2:30pm

Coffee Break

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2:30pm – 3:30pm

Workshop A: Service Retention: The Key To Growing Your Dealership

Hosted by: Glenn Pasch

Session Details

This workshop will focus on strategies to keep more of the dealership’s service customers from defecting to independent shops. From video, service BDC, Equity mining that works, targeted email strategies and the customer experience you deliver. We will share new ideas and examples of dealer’s successes to keep your customers connected and happy. 

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2:30pm – 3:30pm

Workshop Room B: How To Create A Powerful (Better) In-Market Shopper Audience for Google Advertising

Hosted by: Brian Pasch

Session Details

Dealers will learn how to harness the data generated from the tens of thousands of local visits to their website into a powerful advertising targeting list. Learn how to test your own website to see what you need to put in place to master your local market using your own proprietary data.

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2:30pm – 3:30pm

Workshop Room C

Hosted by:

Session Details
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3:30pm – 4:30pm

Panel Discussion: Next Generation Customer Communication Strategies 

Moderated by: Brian Pasch

Session Details
DMSC Case Study
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4:30 pm – 5:30pm

Breakthrough Case Study

Speaker: To Be Announced 

Session Details

Join David Villa for an inspirational message of faith and hope during this challenging times. Start the day with your peers and get ready to be encouraged before the conference opens up at 9:00 am. Grab a cup of coffee and bring an open mind and a grateful heart.

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5:30pm – 6:30pm

Winemaker Reception 

Hosted by: TBD

Session Details

Day 3 – Tuesday July 13th

breakfast DMSC
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7:30am – 8:30am

Breakfast

Sponsored by:

Session Details
DMSC Wine Tasting
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8:30am – 9:30am

Keynote Address

Speaker: To Be Announced 

Session Details
DMSC Wine Tasting
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9:30am – 10:30am

Panel Discussion: Should Salespeople Brand Themselves?

Moderated by: Glenn Pasch

Session Details
This is becoming a hot topic. Should dealerships encourage salespeople to brand themselves. Some successful salespeople have their own websites, youtube channels and use social media too brand themselves in tandem with the dealership. It does work if done correctly but it is still a leap of faith for many.
We will discuss with panelists who have followed this path what obstacles they encountered, what strategies work and their success. We will also discuss what policy initiatives you need to consider if you head down this path. 
DMSC Wine Tasting
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10:30am – 11am

Coffee Break

DMSC Wine Tasting
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11am – 12pm

Keynote Address

Speaker: To Be Announced 

Session Details
DMSC Wine Tasting
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12pm – 1pm

Lunch

Sponsored by: TBD 

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1:00pm – 2:00pm

Workshop Room A – Google My Business Updates

Hosted by: Brian Pasch

Session Details

Google My Business is continually expanding its feature set and dealership managers need to verify that they have all the latest features enabled. We will also be talking about the new feature to add real-time inventory to GMB listings, which is current in beta testing and may be in general release by July. 

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1:00pm – 2:00pm

Workshop Room B

Hosted by:

Session Details
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1:00pm – 2:00pm

Workshop Room C

Hosted by:

Session Details
DMSC Wine Tasting
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2:00pm–2:30pm

Coffee Break

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2:30pm – 3:30pm

Workshop Room A: Converting Your First-Party Data Through Social Advertising

Hosted by Sarah Ciociola

Session Details

Join Denise Galiatsatos (President/COO of PCG Digital) in her workshop where she’ll teach you how to attract and grow your own first party data through Facebook Advertising. Denise will go through how important brand awareness and reach are to your campaigns, while then giving you the steps you need to create these audiences to showcase your vehicles as to where they are in their shopping journey.

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2:30pm – 3:30pm

Workshop Room B

Hosted by:

Session Details
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2:30pm – 3:30pm

Workshop Room C

Hosted by:

Session Details
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3:30pm – 4:30pm

Keynote

Presented by: TBD

Session Details
DMSC Case Study
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4:30pm – 5:30pm

Breakthrough Case Study

Presented by: TBD

Session Details
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5:30pm – 6:30pm

Winemaker Reception 

Hosted by: TBD

Session Details

Register Now!

Dealers, make sure you purchase your tickets before June 30th to unlock all the bonus workshop content that is shown on Day 3 of the conference agenda. All content will be available for 30 days, so use the conference as your personal training platform. 

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