David brings a wealth of automotive knowledge and experience to AutoHook powered by Urban Science, both from a dealer and service provider perspective. As President of AutoHook, David leads strategy, product, sales, and marketing for the industry leading provider. As the co-architect of the product suite, he works with OEM’s, agencies, vendor partners, and dealers to increase lead conversion, showroom visits, sales attribution, and brand Loyalty & Conquest rate.
Prior to starting AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold. David previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor.
He began his career on showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and moved his way up, eventually to General Manager of a dealership.
David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable.
David is an avid automotive enthusiast and lives in Suwanee, GA with his wife, Loni and their 6 children.
Topic: 99 Problems But the Data Ain’t 1
Engagement Measurement Through The AutoHook Lens
With everything our industry is capable of measuring, it all comes down to physical transactions between people (consumers and dealers), including units sold and closed service ROs. That’s what you measure before anything else. That’s the reason “big data” exists in the first place – to help generate dealership sales and service revenue. Dealers have more insight at their fingertips than they realize, and it’s easy to get caught up trying to navigate and make sense of it all. Goals become blurred and we lose sight of the end game. This session is to remind you of the end game. When it comes to dealership operations, NOTHING is more important than increasing sales, service revenue, and customer retention. This session will teach you how to utilize tools like DMPs and Data Mining to simplify data and make it work in your favor.