Denise K. Casagrande
Social Media Director
Denise K. Casagrande is the Social Media Director for PCG Digital at PCG Companies. Starting in influencer marketing and eCommerce in 2013, Denise has made a career out of testing and writing about social advertising advancements as they’re put into place. Her current passion is using these advancements to better help the automotive industry not only understand why they need social marketing, but helping auto teams implement these practices. She currently resides at the Jersey Shore, where she co-wrote her first book Can You See Me Now? and published a white paper on The Automotive Social Media Sales Funnel. Aside from speaking out on the road, her day to day at PCG is spent leading her team, growing the companies reach, and occasionally walking her peers through a nice yoga practice.
Workshop Topic: “Exploring Custom Audiences and Incorporating Social Media Sales Funnels on Facebook”
Success on social media will require auto marketing managers to create a structured marketing plan before committing to social advertising for your dealership. Marketing Managers, you need to define your ‘why,’ ask yourself ‘who,’ look closely at your ‘what’, and explore your ‘where.’ Not only will you then be able to keep track of your efforts, but you’ll also be able to reach those that matter most to your business and take care of #1; the client. So why not reach them in a way they’ll feel most comfortable? In this workshop, attendees will walk away with a better understanding of how to cultivate meaningful audiences through Facebook and Instagram advertising, by using the Automotive Social Media Sales Funnel. Gaining traction to your website, Facebook platforms and even customer data from our own CRM, attendees will understand why and how audience building helps sell more cars. Bonus; session will even cover how to better attribute a sale to your social advertising efforts.