Denise K. Casagrande
VP of Marketing
Denise Casagrande is proud to be Vice President of Marketing at PCG Digital. Starting in 2015, she has grown, and led the Social Media department, and successfully orchestrated the PCG Digital rebrand. Her biggest accomplishment thus far has been seeing the growth in ad spend the clients have invested into Facebook advertising. By developing and producing The Automotive Social Media Sales Funnel in 2017, the PCG Digital clients have truly come to find their brand voice and display it properly across Facebook.
In 2018 Denise became an International Speaker of Digital Marketing, when she educated attendees at the World Shopper Conference in Estoril, Portugal. Prior to this achievement, she has been educating dealers all over the United States at numerous events. Her speaking path has grown outside the automotive community as well, and she will be a keynote at this year’s Association of Directory Publishers Convention.
Helping businesses’ find their brand voice is Denise’s passion. Her book ‘Can You See Me Now?’ will take readers on a journey to find and promote their brand voice through digital.
Denise lives along the Jersey Shore with her fiancé George, and when she’s not traveling to speak, you can always find her hidden away at the beach or a local spot. She has an obsession with Pineapples and is a proud supporter of the Sea Turtle Conservancy.
Right Message, Right Time using Facebook Advertising.
It’s hard to know what to say to consumers using social advertising. Whether your shoppers are high Funnel or low Funnel, each deserve custom campaigns and messages that will tailor to their buying process. Denise is going to break down exactly what campaigns to use when, and how to serve the message. We’ll take an in-depth look at how custom messaging and auto inventory advertising lead to engaged, loyal social consumers. This workshop will also go over how to define what your custom Facebook advertising budget should be.