Don Crawford


Don Crawford

Sr. Director of Sales Major Accounts/OEM

Don Crawford has over 30 years of sales experience in the automotive industry. In on the very start of the creation of the modern day BDC/Internet department Don helped fashion the modern day CRM, as Director of CRM at Reynolds & Reynolds. As Sr. Project Manager at eBay Don established the national eDealer training program which trained over 1000 dealers on eBay. Don also led the team that was charged with training and solution governess for Social Media at P&G Global. Don, brings a fresh and bold perspective to dealers looking to move forward with new technology. Having been a past speaker at NADA, CADA and many IT seminars on CRM, Don has a wealth of knowledge on how AI can help dealers. Being a competitive rower, gourmet cook and oenophile keeps him busy in his spare time

Workshop Topic: Human lessons learned from A.I. – Simple is Simply More Effective

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