Ed has been working with car dealers for 27 years, championing many new services that “move the needle” for his customers. He helped pioneer the use of call tracking and measurements to increase sales and quantify the return on marketing during his seven years at Who’s Calling Inc. Ed began selling and coaching auto dealers on digital messaging technologies in 2006 and joined Contact At Once! in 2007. He holds a B.B.A in Marketing and Management from Temple University.
Topic: Automotive Tango | Bots + Managed Services + You = Better Results
Should you bot or not? What about using vendors to manage your chat and text messages? Or perhaps you train your own team? Yes, yes and yes. The best conversations leverage all three methods to synchronize a dealer’s communication with car Shoppers and Owners. This “Automotive Tango” leads to a faster response and greater consumer satisfaction. You Tango in the background, and all that the consumer sees is a beautiful dance that optimizes the experience with your brand.