Frankie Russo

Co-Founder / CEO
Potenza Inc.

Frankie Russo has built POTENZA INC into a family of integrated companies: Potenza Creative, Potenza Marketing, and its newest addition 360º Intelligent Automation. 360º is a MarTech company that created and services a software product, called 360ºAUTO™. 360ºAUTO™ is a marketing automation and business intelligence platform for Automotive Dealers with a focus on scoring and targeting In-Market car buyers for marketing and attribution purposes. With 80 marketing, creative and technology enthusiasts on staff, 360ºAUTO™ serves dealers in 109 markets. 360º currently has offices in the USA and India.

Russo and his team have lead the company to become one of America’s fastest growing privately owned companies 5 years in a row [INC 5000 2014, 2015, 2016, 2017 & 2018]. In 2017 POTENZA INC became one of the top 50 companies in southwest Louisiana. Russo was also named as ABIZ entrepreneur of the year and recognized as one of the top 20 under 40 honorees in Louisiana.

“The Art of WHY”, Russo’s first book which was published in 2016, landed on Amazon’s Best Seller list in the Business Self Help category. He currently conducts a series of book tours and talks around the country to help his audience master their own purpose.

All proceeds from the sales of The Art of WHY go to support microfinance around the world. TAOW’s main microfinance partner is currently KIVA. Russo has teamed up with Dr. Richard Weisskoff, Dean of Economics at the University of Miami, to create a nonprofit called The Mini Banks which will be a network of microfinance organizations in inner cities around the US.

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