Greg Gifford – DealerOn – Director of Search and Social
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.
Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
Workshop: Your Dealership Sucks at Local SEO | Space Age Tips for Dominating Google
After recent Google updates, Local SEO is more important than ever – but most auto dealers STILL don’t know about it. Google automatically returns local results for automotive queries, so dealers are much better off including the additional SEO signals that are used for Local SEO. I’ll use several easy-to-understand examples that clearly demonstrate how Local SEO works, and how it’s different from traditional SEO. I’ll explain any important updates that happened in 2016, how dealerships should update their strategies, and then I’ll use the brand new Local Search Ranking Factor study to walk dealers through the most important on-site and off-site signals and how to optimize them.