A reformed engineer and Detroit native with auto in his blood, Jason’s first job was conducting crash-test dummy research on safety restraints. Contrary to popular belief, he was NOT the dummy. After a successful executive career in Consumer Products, Adult Beverages and Manufacturing, Jason co-founded LotLinx to help dealers more effectively and efficiently connect to in-market car shoppers. Through patented technology, the LotLinx Shopper Targeting Platform matches in-market shoppers to VIN specific listings on hundreds of online sites. During his tenure at LotLinx, Jason has held nearly every role from CEO to cold-call salesman to night janitor, sometimes at the same time.
Workshop Topic: Conversion Optimization