Chief Revenue Officer
Jeff Brown is a seasoned corporate executive of 23 years in audio, video and digital media. In January 2019, he joined Force Enterprises as the Chief Revenue Officer where he leads strategy for Force Marketing, WeDrive Automotive and Helix Technologies.
Through his tenure with Entercom and Cumulus Media, he’s had a front row seat to view the evolution in consumer behavior and fully understands the changes needed for success in automotive marketing.
Jeff is focused on aligning Force and their clients’ media investment to drive meaningful ROAS and lower cost per acquisition.
An avid cyclist, Jeff lives in Atlanta with wife Kathryn and their two daughters, Scottie and Wells.
Navigating the Streaming Ecosystem
Streaming video and audio represent one of the single greatest opportunities for dealers, associations and OEMs in 2020. With compressing margins and a massive influx of media dollars from campaigns like the US Census, Summer Olympics and Elections, it is more important than ever to be certain that we are buying the most efficient media relative to our sales and service goals. Your customers are consuming media in new ways at new rates that make it necessary to evolve the buying strategy in 2020 beyond linear 2.0. “Navigating the Streaming Ecosystem” will bust some common myths, level-set the buying playing field, introduce new players like Amazon, and set you up to reach the right audience with personalized omni-channel messaging while aligning your business KPIs with your campaign KPIs.