Launch Digital Marketing & Dealer Inspire
Joe Chura, CEO of Launch Digital Marketing and Dealer Inspire, started his career in the automotive industry at Ford’s Chicago Assembly Plant. It was there where he learned the ins-and-outs of the industry working his way up from an assembly line worker, to product development, and eventually landing a role in their marketing and sales department. Between his time at Ford and having graduated Magna Cum Laude from St. Xavier University with a major in Business and a minor in Marketing, Joe was ready to take his experience and love for cars to the next level.
After ten years at Ford, Joe became a general manager at a Ford dealership and then subsequently started a BDC for a group of Ford stores in the Chicago area. Drawing from both his knowledge of the automotive space and his experience as a life-long programmer, he was able to develop new processes and strategically align marketing efforts to match the ever-changing trends and demands of the digital automotive world. Through these efforts, he increased River View Ford’s sales by over 300 percent, placing them among the top 100 Ford dealers in the country for Internet sales.
Inspired by the potential of his efforts, Joe partnered up with an industry colleague in 2010 and together they started Launch Digital Marketing, a full-service, data-driven digital agency specializing in automotive. Launch Digital Marketing has since ranked in Inc’s 5000 Fastest Growing Companies and is a proud Google Premiere Partner. Shortly following in 2013, Joe launched Dealer Inspire, an advanced software solutions company designed to innovate the car buying experience in order to help dealerships sell more. Since its conception, Dealer Inspire has gone on to win three Automotive Website Awards (AWA’s), and is the official OEM partner for Mercedes-Benz, Toyota, Jaguar, Land Rover, Acura, Volkswagen, BMW, and MiniCooper.
Joe is on the board of One for the Kids, a Chicagoland charity helping less fortunate children, where he serves as the marketing chairman. He has three children, a very understanding wife, and a crazy dog named Harley.
Workshop Topic: What I Learned about Building Digital Retailing Software To Sell Cars Online
The next five years will impact our beloved industry more than the last 50. Online shopping is the next step for car buying. We must take from the past to evolve; learn from my journey into this vertical, and what the future has in store. You will leave the DMSC workshop with a clear sense of what you need to be prepared for and what you should do NOW to be successful in catering to the online shopper.