VP, Industry Education and Relations
Kerri Wise is VP, Industry Education and Relations at TrueCar. Her auto career spans 20 years, establishing herself as an expert on the auto consumer and the dealer best practices to market and sell to them.
Kerri’s team at TrueCar oversees TrueCar University, TrueCar’s online dealer learning center, plus the development of industry facing content, insights and case studies. Kerri is a regular speaker at conferences, dealer training events, and webinars. She also serves on the Board of Women in Automotive.
Prior to joining TrueCar, Kerri spent 4 years at Edmunds and 12 years at J.D. Power.
Hold the Phone: The New Rules of Engagement
The phone has always been a salesperson’s most valuable tool to engage with consumers and close sales. But, reaching consumers by phone has become more and more challenging. This session will highlight the importance of modernizing your communication strategy to adjust to today’s changing consumer.
Specifically, you will:
- Gain insights into consumer’s changing communications preferences
- Discover the benefits of communicating beyond just the phone
- Learn best practices to modernize your communication strategy