Kevin Frye

Kevin Frye

Kevin Frye

Jeff Wyler Automotive Family

Kevin Frye is the eCommerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has been a leader in the industry with the use of Google Analytics, data privacy, video SEO, social media, mobile, website design, and managing your online reputation. Before his work with Jeff Wyler, Kevin was an independent business owner who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone.

Kevin was a Naval Aviator for 8 years, with extensive flight hours in Desert Shield and Operation Southern Watch, as well as over 200 combat hours in Desert Storm. He has used the leadership skills he learned in the Navy to keep the Jeff Wyler Automotive Family at the front edge of automotive eCommerce.

Topic: How You are Being Fooled with Flawed Google Analytics, Broken Models & Stranger ThingsLearn how dealers are making flawed decisions with their marketing dollars due to advanced modeling tools within our industry, combined with the weaknesses of Google Analytics.

I will share the top 3 mistakes being made today by dealers who are being fooled by some of the latest digital solutions being sold today. And more important, how to identify and fix these mistakes so as to find the best digital marketing solutions for your dealership.

Do you know that not all traffic to your website is good traffic?

Did you realize that low time on site, low pages per visit, and a high bounce rate don’t always mean that you have non-performing traffic?

Do you know about the weaknesses in Google Analytics that can lead to you making bad decisions?

I will give you step by step directions on how to best setup your Google Analytics and more important, I will show you how to navigate through your data to find whether you have the best digital solutions in place.


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