Marc McGurren

Marc McGurren joined as PCG Consulting Inc. as a partner in January 2012. Formerly he was the Internet Director for the Jerry Durant Auto Group located in Weatherford, TX. He is a graduate of Angelo State University (BBA, 2001), Dallas Theological Seminary (MA/BS, 2003), and the NADA Dealer Candidate Academy (2010). He is currently pursuing his MBA at the University of North Texas.

Most recently, Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top General Motors Internet dealerships in the country. He is a regular contributor and former community editor for, speaker at multiple automotive conferences including the Automotive Boot Camp, Digital Dealer Workshops, Driving Sales Executive Summit, Digital Marketing Strategies Conference.

With more than 10 years of automotive experience he has held positions that range from salesperson, sales manager, finance manager, general manager, assistant service and parts director as well has his current position as internet director.

His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” has helped the Jerry Durant Auto Group have the best year in 42 years and sell over 10,800 cars in 2011.

Workshop: “The True Cost of an Internet Sale”

How just being average is costing your dealership hundreds of thousands of dollars.
I am sure it will be slightly different, but want to focus on getting GM’s to take their closing ratio seriously and put as much effort into their process and training to get them above 13%


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