Marc Peckler is a National Sales Director for MAXDigital. In this role, Marc is primarily responsible for business development and relationship management into the largest dealership groups in the United States, and he travels the country extensively as a brand ambassador and platform advocate. Marc has spent the majority of his career in enterprise B2B software sales, specifically working with the Fortune 1000.
Topic: Stop the Drop” – How to Stop Losing Profit and Sell More Vehicles At or Near Your Asking Price
Marc will shares how dealerships are increasing sales and protecting gross profits through focusing on value, using pricing proof points, and delivering transparent vehicle descriptions. During Marc’s session, he coaches the audience through easy-to-follow evidence-based selling techniques—a critical approach to take with customers who have spent up to 12 hours researching online before stepping into the showroom. He also covers recent industry dynamics, as well as research around trust and transparency at dealerships, and how these factors can impact profits if sales teams aren’t prepared for them. This session is a must-see for dealers who want to learn how to “Stop the Drop” in gross profits and sell more vehicles.