Michael Eggerling leads Product Marketing and Market Strategy for Connected Store at CDK Global. Connected Store is CDK’s Digital Retailing product line. In his role, Michael is focused on enabling end-to-end retailing tools for dealers, manufacturers and their customers that are powerful, simple to use, and can move seamlessly from the internet to the dealership.
Michael has been with CDK Global for four years, working in product marketing and market research. Prior to that, he spend eight years working in Digital Advertising, Public Relations and SAAS Product Marketing.
He has a Bachelors Degree in Marketing from Western Washington University and an MBA from Seattle University.