Dealer Jumpstart Strategist
Peter Leto is an Automotive Industry Strategist on the Google Automotive Jumpstart Team. He is responsible for providing automotive partners with scalable business solutions to further develop their regional and local advertising strategies.
Growing up in the Motor City, Peter started his career in TV ad sales with Turner Broadcasting assisting the Detroit Three with national advertising programs. In 2008, he joined Google as an Account Manager in the Chicago B2B vertical, working with Fortune 500 companies primarily across the Manufacturing & Energy sectors. After three years he returned to Detroit in his current role in Automotive.
Peter graduated from the University of Michigan with a degree in Political Science and Communications. He currently resides in Birmingham, Michigan.
Workshop Description: Understanding & Leveraging YouTube’s Dynamic Offerings
Each month over 6 billion hours of video content is consumed on YouTube with an additional 100 hours of content being added to this platform every minute. This session will explore the role of video in the automotive shopping process and YouTube’s unique value proposition.
More specifically, participants will gain an understanding of YouTube’s dynamic capabilities – – not only as a video channel, but also the social, search, display and mobile components that make this a truly unique marketing channel. Dealerships will leave with a better understanding of the platform; vision for it’s future, and actionable items that can be implemented upon returning to the dealership.