Thomas Gage serves as Senior Product Strategist for Cox Automotive, the largest automotive marketplace and leading provider of software solutions to Auto Dealers throughout the US. He is primarily focused on developing product solutions that extract synergy value across the more than twenty companies that make up Cox Automotive, including AutoTrader.com, KBB.com and Manheim.
His most recent product launches included real-time advertising from Manheim, eCommerce, Connected-Car and use of Beacon technology. Previously, Thomas held positions in Corporate Development (M&A), Product, and Analytics.
Thomas is an active speaker at marketing conferences and dealer events. He works with the largest dealer groups in the United States on special marketing and business development projects. He has a wealth of knowledge from actual dealer testing and modeling that gives him a unique perspective on our industry.
Thomas’s Workshop – Increasing Retention and Sharpening your Advertising Spend
The Automotive industry, which makes up the largest advertising segment, differs largely from most retail businesses because the purchase of a vehicle is largely an off-line transaction. Proving attribution for online advertising is a challenge because of the lack of linkage between the digital world and the in-store purchase.
Technologies like geo-fencing and beacon technology coupled with real-time analytics can be used to not only prove the effectiveness of advertising products, but enhance the car shopping experience for consumers and customer retention.