Marc McGurren joined as PCG Consulting Inc. as a partner in January 2012. Formerly he was the Internet Director for the Jerry Durant Auto Group located in Weatherford, TX. He is a graduate of Angelo State University (BBA, 2001), Dallas Theological Seminary (MA/BS, 2003), and the NADA Dealer Candidate Academy (2010). He is currently pursuing his MBA at the University of North Texas.
Most recently, Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top General Motors Internet dealerships in the country. He is a regular contributor and former community editor for Drivingsales.com, speaker at multiple automotive conferences including the Automotive Boot Camp, Digital Dealer Workshops, Driving Sales Executive Summit, Digital Marketing Strategies Conference.
With more than 8 years of automotive experience he has held positions that range from salesperson, sales manager, finance manager, general manager, assistant service and parts director as well has his current position as internet director.
His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” has helped the Jerry Durant Auto Group have the best year in 42 years and sell over 10,800 cars in 2011.
Workshop Description: Creating a CRM Centric Dealership
– A story of triumph of one dealership’s journey in 2014 that lead to record months, and how you can do the same.
The good, bad, and ugly story of one dealership’s culture change in 2014 and how they had one of their best years ever. Marc McGurren, and Brian Rydell, of Rydell Chevrolet, Buick, GMC, Cadillac in Grand Forks, ND, will discuss the process they went through in 2014. Attendees will be able to walk away with real world examples of how Rydell was able to move from a 8% internet closing ratio, to a 16% closing ratio. How they were able to go from a 10% phone closing ratio, to a 35% closing ratio, but most importantly how they were able to change the entire culture to a CRM centric dealership.
Attendees will be able to understand how they too can move to a CRM centric dealership to help the entire organization capitalize on every opportunity that touches the dealership.