Marc McGurren joined as PCG Consulting Inc. as a partner in January 2012. Formerly he was the Internet Director for the Jerry Durant Auto Group located in Weatherford, TX. He is a graduate of Angelo State University (BBA, 2001), Dallas Theological Seminary (MA/BS, 2003), and the NADA Dealer Candidate Academy (2010). He is currently pursuing his MBA at the University of North Texas.
Most recently, Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top General Motors Internet dealerships in the country. He is a regular contributor and former community editor for Drivingsales.com, speaker at multiple automotive conferences including the Automotive Boot Camp, Digital Dealer Workshops, Driving Sales Executive Summit, Digital Marketing Strategies Conference.
With more than 10 years of automotive experience he has held positions that range from salesperson, sales manager, finance manager, general manager, assistant service and parts director as well has his current position as internet director.
His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” has helped the Jerry Durant Auto Group have the best year in 42 years and sell over 10,800 cars in 2011.
Your CRM Sucks: A managers blueprint on how to jump start your CRM initiatives in your dealership including best practices, strategies, and fundamentals on how you can NOT make your CRM suck!
Join Marc McGurren as he dives into the intricacies of what he has learned over the past 10 years in the industry in regards to CRM usage in dealerships all across the country. If you want to know how you can transform your dealership into a CRM Centric dealership, this workshop is for you!