Steve White – Clarivoy – CEO
Considered one of the best digital strategists in the industry, Clarivoy CEO Steve White has extensive experience developing marketing strategies for brands in automotive, financial services, retail, and real estate. Steve has championed the creation of interactive products and services through all phases of development and launch. In 2014, he was named Ernst & Young 2014 Entrepreneur of the Year in Central Ohio.
Frustrated with the inability to efficiently reach consumers and determine ROI, Steve founded Clarivoy in 2009. Clarivoy’s proprietary technology links consumer identities across multiple channels to build trackable and targetable digital identities so clients know who and where their consumers are. Combined with Clarivoy’s multi-touch sales attribution platform, which uncovers what is actually driving sales, clients gain a 360- degree view of their marketing landscape.
Steve is a graduate of Indiana University’s Kelley School of Business. An avid cyclist, he resides in Columbus, Ohio, with his wife and three children
Workshop Title:A Crash Course in Multi-Touch Sales Attribution
Learn how leading dealers are using Multi-touch Sales Attribution to make data driven decisions. Dealers will learn about the various types of attribution models, discover which ones provide the most accurate picture of their marketing ROI and see how these models enhance the results of analytics tools like Google Analytics.