DMSC Schedule

The agenda for the conference is listed below and if you have any questions on the content or schedule, send an email to carrie@pcgcompanies.com

Day 1 – Monday Jul, 13

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8:00am – 8:30am

Morning Inspiration

Hosted by David Villa, Founder of IPD Agency

Session Details

Join David Villa for an inspirational message of faith and hope during this challenging times. Start the day with your peers and get ready to be encouraged before the conference opens up at 9:00 am. Grab a cup of coffee and bring an open mind and a grateful heart.

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8:30am – 9:00am

Networking Room Open

Connect with DMSC attendees

Session Details

The conference allows you to network with other attendees so join the open networking room and start a conversation.

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9:00am – 10:00am

Automotive Retail Reinvented

Hosted by Brian Pasch with guests: Glenn Rizzo, Geno Walsh, Matt Haiken, and Todd Caputo

Session Details

In this opening DMSC presentation Brian Pasch highlights the massive changes that the automotive retail industry has witnessed over the past 120 days. Do you agree that our industry has compressed three years of change in 120 days? 

Let’s discuss what dealers, OEMs, and vendors have seen as we reflect on the impact of the COVID pandemic.

Brian has invited industry leaders who have amazing stores to share with attendees. Their perspectives will be a great way to kickoff three days of great conversations and learning.

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10:00am – 11:00am

Redesigned Websites Are Critical For Remote Retailing Success

Hosted by Brian Pasch and guests include: Katherine Alexander, Eric Hall, Mike Cavanaugh, Matthew Gleenblatt, and Devin Daly

Session Details

Most dealers have added digital retailing tools to their websites but less than 10% have implemented a website redesign to support digital retailing. In fact, dealers are missing the full benefits of digital retailing due to poor website designs.

We have invited to this panel dealers who have invested the necessary time and resources to streamline their websites. Let’s learn from these leaders and then apply these strategies on your dealership websites.

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11:00pm – 12:00pm

Keynote: The Data Truth of the Video Landscape

Presented by Kevin Bacon with guests Jason Monaghan and others to be announced.

Session Details

This session is designed to educate dealers with data on the overall landscape challenges that exist in OTT, Digital Video, and TV. As well as provide dealers with 3 questions that they could/should ask any Video provider to determine how the provider is overcoming these landscape challenges.

Kevin has invited dealers to share their experience with new TV strategies to support the strategies suggested in this keynote.

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12:00pm – 12:30pm

Networking Session and Exhibit Hall Contest

Take a minute to connect with industry peers and visit the Exhibit Hall to collect your stars

Session Details

Attendees can head to the Exhibit Hall to get demos, ask questions, and collect stars from each vendor to complete their cars and submit their completed ticket for a chance to win a great prize!

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12:30pm – 1:30pm

Our Success Stories with Digital Retailing

Hosted by Brian Pasch with guests: Kevin Frye, Sarah Fisher, Amit Chandarana, Jarred Black, Ryan Everson, Ryan Osten

Session Details

Dealers gather on this panel to discuss how they pivoted their business model to embrace remote retailing and share what they learned from their decision to deliver a new sales experience to consumers. Be prepared for some key takeaways that can be used to improve your own dealership operations.

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1:30pm – 2:30pm

Workshop: New Insights to Create Cost Effective Campaigns with Facebook Analytics

Hosted by Bob Lanham from Facebook

Session Details

Brian and Bob review that latest success stories with Facebook advertising during the COVID crisis and the latest capabilities that Facebook Analytics offers to inspect ad performance. Most dealers are unaware of the new tools Facebook offers advertisers so we will be sharing insights that Facebook now offers dealers to increase their Return on Ad Spend (ROAS).

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1:30pm – 2:30pm

Workshop: Leveraging Online Trade Offers and Payments to enhance your Remote Retailing Experience

Hosted by Kerri Wise  and joined by Chuck Rocha

Session Details

The covid-19 pandemic marked the death of the “come on down” sales mentality. However, even prior to the pandemic, consumers have always desired to complete portions of the car deal in the comfort of their homes. Using insights from an extensive study of consumers, online shopping behavior, and dealer case studies, this session will highlight how providing online trade offers and payments can enhance your remote retailing experience in terms of consumer engagement and ROI. 

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1:30pm – 2:30pm

Workshop: Atonement: The 7 Deadly Sins of Automotive Websites and How to Absolve Them

Hosted by Betsy Reed & Megan Walsh, TapText

Session Details

Dealer websites can be a blessing…or a curse. Whether dealers are adding the latest new “widget,” failing to train staff on how to work leads or over complicating the “digital retail” experience — it seems more often than not dealer websites are hurting the client experience, not helping it. This workshop focuses on the “7 Deadly Sins of Automotive Websites” and provides real, actionable steps to absolve those sins to drive more sales and repeat customers.  

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1:30pm – 2:30pm

Workshop: Retail Everywhere: Break Down the Online to In-Store Divide

Hosted by Bob George and Wayne Pastore

Session Details

Why is the in-store dealership experience separate or disconnected from online shopping and vehicle ownership? Join us as we discuss the question 2020 accelerated the need for our industry to answer — and solve. Learn how the data and insights gathered during the consumer’s path to purchase help you create a full picture of your customer. Then you can guide the consumer through the experience with meaningful, 1:1 interaction, digitally.

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1:30pm – 2:30pm

Workshop Panel : Canadian Website and Digital Marketing Success Stories and Strategies

Hosted by Maria Espinoza and Glen Roylance with dealer guests Udo Kiewitz, Mike Blackmore, Brian Devlin, and Portia Allan,

Session Details

The team at Dealer eProcess brings their winning marketing strategies to the table and also has invited their top performing dealers to talk about online marketing and sales in Canada.

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2:30 pm – 3:30pm

Workshop: A Multimedia Approach to Marrying Fixed-Ops Social Media and SEO

Hosted by Jamie Paton, Sarah Ciociola, Andy Benedict, and Casey Brindley

Session Details

Learn how to develop and implement a cohesive fixed-ops digital marketing strategy across Social Media and SEO channels, onsite and off, by utilizing consistent messaging and uniform multimedia elements.

PCG Digital has also invited dealers to join the presentation to share their successful ad strategies to increase service revenue.

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2:30pm – 3:30pm

Workshop: The Future of Automotive Retail

Hosted by Tim Cox with guests Andy Wright, Sarah Fisher, and Jim Grodi

Session Details

The phone has always been a salesperson’s most valuable tool to engage with consumers and close sales. But, reaching consumers by phone has become more and more challenging. This session will highlight the importance of modernizing your communication strategy to adjust to today’s changing consumer.

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2:30pm – 3:30pm

Workshop: Find, Reach & Measure Your Most Valuable Buyers: How a digital strategy powered by multi-screen TV earns more sales opportunities

Hosted by Sam Caputa, Tim Wixom, and Gino Iacampo

Session Details

TV has been proven to drive online shopping activity across search, social and website visits. Spectrum Reach Automotive’s Director of Sales Derek Orf and Director of Advanced Advertising Sales Sam Caputa will share a success story from a dealer who used a complete video solution combined with search and other digital tactics.

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2:30pm – 3:30pm

Workshop: Engaging the Digital Showroom Customer

Hosted by Steve Roessler

Session Details

Steve Roessler shares winning communications strategies that emerged during the COVID crisis to engage the Digital Showroom Consumers and meet their needs.  As more customers shop remotely, dealerships need to upgrade their digital retailing tools, which includes their CRM communciation strategies.

Communication channels including text, personalized and “live” video must be embraced to support a modern retail experience. BDC and sales managers need a new blueprint for CRM training and engagement strategies and Steve will share his vision with attendees.

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2:30pm – 3:30pm

Workshop: Maximizing Your Presence on Google My Business

Hosted by Anika Brown

Session Details

Learn to master Google My Business with this workshop on recommended best practices for sales, service, and parts led by Anika Brown from Google.

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3:30pm – 4:30pm

Keynote: An Innovative Look into the Car Buyer’s Journey

Presented by Chase Abbott, VP Sales at Cox Automotive

Session Details
Consumer behaviors are changing – and changing rapidly. More people are completing more of the car shopping and buying experience online than ever before. Consumers are giving you the data you need to provide the personalized buying experience they expect – if you know why and how to use it. In this keynote, automotive retail industry veteran Chase Abbott will cover: trends in customer behavior and the car-buying journey, how to use technology to create the shopping experience customers want, and key action items for your digital marketing strategy.
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4:30pm – 5:30pm

Keynote: The Next Media Revolution for Auto: In Market Video (IMV)

Hosted by Dean Evans

Session Details

Traditional, non-targeted television advertising is quickly becoming an outdated advertising tool, and nobody knows that better than Dean, who Forbes ranked as a top 20 World’s Most Influential CMO. The COVID crisis has taught dealers that unique branded messages about remote retailing, targeted to homes in their PMA, have connected with consumers like never before. Dean will be sharing data from Cars.com’s new video platform which delivers hyper-targeted ad campaigns for dealers in the new age of video advertising.

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5:30pm – 6:30pm

Panel: Formless Websites Double Sales Opportunities

Hosted by Brian Pasch with Joe Chura, Paul Schnell, Tim Cox, Jason Monaghan, Drew Delaware, and Betsy Reed

Session Details

The phone has always been a salesperson’s most valuable tool to engage with consumers and close sales. But, reaching consumers by phone has become more and more challenging. This session will highlight the importance of modernizing your communication strategy to adjust to today’s changing consumer.

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6:30pm – 8:00pm

Social: Virtual Wine Tasting with Jason Moore sponsored by Experian

Hosted by Jason Moore, Winemaker Modus Operandi and proudly sponsored by Experian

Session Details

We have reserved a private virtual tasting with Jason Moore, winemaker at Modus Operandi Winery. Attendees need to purchase the wine tasting kit directly from Jason. Details and ordering can be found here:

DMSC Virtual Tasting

The virtual wine tasting event is proudly sponsored by Experian.

Day 2 – Tuesday Jul, 14

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8:00am – 8:30am

Morning Inspiration

Hosted by Carrie Pasch

Session Details

Join David Villa for an inspirational message of faith and hope during this challenging times. Start the day with your peers and get ready to be encouraged before the conference opens up at 9:00 am. Grab a cup of coffee and bring an open mind and a grateful heart.

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8:30am – 9:00am

Networking Room Open

Connect with DMSC attendees

Session Details

The conference allows you to network with other attendees so join the open networking room and start a conversation.

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9:00am – 10:00am

The Hyper-Local Revolution Fueled by Google My Business

Hosted by Brian Pasch with guests Jennifer Love, Jonathan Shoemaker, Dana Melick

Session Details

Brian will share his latest research and strategies to unlock the full potential of Google My Business for automotive retail. He presentation will address the latest frustrations and challenges dealers are facing and also share some of the amazing results from dealer accounts.  

Brian has also invited dealers who have had great success with GMB to share their insights. Brian will also be conducting a hands-on breakout session to demonstrate how to build out powerful GMB listings,

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10:00am – 11:00am

Building a Modern Sales Process That Rocks!

Hosted by Glenn Pasch with guests: Alex Snyder, Geno Walsh, Steve Roessler, and other guests

Session Details

What the current situation with Covid-19 has showed us, is that consumers are willing to engage and begin the shopping process online. But a true remote retailing solution is not just technology, but a revision of current communication and sales processes. During the workshop we will cover: 

  • A modern communication processes using email, phone, text, co-browser session, and video conferencing 
  • Using digital retailing technology to push deals to consumer and all lead sources
  • Developing a new 6 day communication process to engage consumers 
  • Engineer a proper handoff of information from BDC/Internet to salesperson for appointment
  • An updated sales process in the showroom and how technology can facilitate a smooth transitions
  • Review of F&I process and how dealers can retain gross while serving consumers remotely. 

The workshop will feature successful dealer solutions as well as an open forum for discussing changes that need to be made to evolve the consumer experience. Get ready to roll-up your sleeves for this engaging discussion which will prepare you for greater success when you return to the dealership.

Rick Jones Urban Science
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11:00am – 12:00pm

Keynote: The Universal Path to the Metrics that Matter Most

Presented by Rick Jones, Vice President of Global Client Management, Urban Science

Session Details
With chaos and change being the only constant we have, dealers need to zero-in on what they can control. Simplifying the metrics you operate against can have a monumental impact on your business when it comes to making more efficient marketing decisions. If you have the ability to measure everything you’re doing against industry-wide, fast, trusted and accurate sales data, the opportunity to refine the way you spend your time and money becomes exponential.
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12:00pm – 12:30pm

Networking Session and Exhibit Hall Contest

Take a minute to connect with industry peers and visit the Exhibit Hall to collect your stars

Session Details

Attendees can head to the Exhibit Hall to get demos, ask questions, and collect stars from each vendor to complete their cars and submit their completed ticket for a chance to win a great prize!

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12:30pm – 1:30pm

Keynote: Why the Automotive Industry Should Embrace Conversational AI Now

Presented by Brian Abrams, Sr. Director of Consumer Experience at LivePerson

Session Details

In a time where self-driving cars are being tested for the masses and wifi-enabled vehicles are already on the road, it’s no far stretch to say that the auto industry is embracing technology at every turn. 

In this educational session, LivePerson’s Brian Abrams will explore the vision of a fully conversational dealership, powered by AI and automation. Brian will cover how automation can route simple inquiries such as dealership hours or inventory, while agents handle complex, high-value conversations such as trade-in estimates, home delivery options, and changes to purchase orders. 

At the core of this lesson is an introduction to customer intents, or why a customer reaches out to a brand, and how understanding and applying that information with automation can transform your business.

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1:30pm – 2:30pm

Seismic Shifts in Automotive Marketing and Technology

Hosted by Brian Pasch with guests: David Regn, Chris Douglas, and Bob George

Session Details

The automotive industry has passed through a very difficult season yet technology and new thinking hold great potential for creating greater efficiencies and cost savings for dealers. We have assembled industry leaders to discuss some of these changes and how dealers can leverage technology in new ways to sell cars at a lower cost.

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1:30pm – 2:30pm

Workshop: Video Marketing with OTT and Amazon Fire TV

Hosted by Tim Bowles and Gino Cipperoni

Session Details

Video industry veteran Tim Bowles joins Gino Cipperoni to unveil the latest OTT video advertising strategies that are groowing market share for dealers. You will also want to learn more about how Amazon is opening new ways for dealers to advertise to owners of Amazon Prime and Fire TV customers. 

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1:30pm – 2:30pm

Workshop: Using Google Data Studio to Improve Data Reporting

Hosted by Colleen Harris and George Nenni

Session Details

Colleen and George will walk attendees through customized applications of Google Data Studio to improve data analytics and marketing reports. This is a very popular session for marketing managers and dealer groups who need to reduce the time it takes to inspect their online marketing and sales investments.

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1:30pm – 2:30pm

Workshop: Modern Communication Strategies for Leads and Online Engagement

Hosted by Glenn Pasch with guests: Todd Smith, Steve Roessler, Rick Bufkin, and other guests

Session Details

While email is not dead, it is not the preferred method of communication for many consumers. How dealers use email is critical and new strategies must be employed to increase engagement. Dealers are also now realizing that their virtual showroom were never staffed, so in this workshop, we will discuss how chat, SMS, video conferencing, and co-browsing must be a part of a modern communications strategy.

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1:30 pm – 2:30pm

Workshop: The Inconvenient Truth About SEO and Automotive Marketing

Hosted by Tim Martell

Session Details

Timothy Martell, commonly referred to as the “SEO Animal,” began as a 22 year automotive retail veteran. As an early adopter of digital marketing, Martell became a national success in the retail space by leveraging SEO, Facebook marketing and reputation management before these terms had even been coined. More importantly, Martell quickly realized that the overwhelming majority of digital services being offered weren’t being measured or held accountable in any tangible way. Martell became obsessed with the only metric that mattered – DISC (Did It Sell a Car)

This obsession led to record breaking results at the small Nissan store Martell worked at – and later the 13 store group where he finished his retail career. Martell has been a featured speaker at nearly every notable automotive conference, twice featured on the covers of automotive publications as well as Dateline and MSNBC.

Today Martell owns and operates the firms Wikimotive – now in business for over a decade and boasting many of the most successful dealer’s in the country as clients – ThinkBetter and Wikid Media.

Today, Martell is here to bring you the “inconvenient truth about SEO and automotive marketing,” so YOU can have the edge to differentiate yourself to the consumer during “these uncertain times.”

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2:30 pm – 3:30pm

Workshop: Let the Data Tell the Story: How to Cut Through the Noise and Find Actionable Insights

Hosted by Amy Hughes

Session Details

There’s more data available today than ever before, but all too often, dealers still rely on gut instinct to identify their strategies. This leaves a lot to change—but you don’t need to. Join Amy Hughes from Experian Automotive who will walk through the different types of metrics that dealers have been using, and which ones they should be using to create more effective marketing strategies.

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2:30 pm – 3:30pm

Workshop: Building a Modern Brand Promise

Hosted by Brian Pasch with guests: Jack Weidinger Jason Monaghan, and Jonathan Shoemaker

Session Details

Many auto dealers have recycled five tired marketing messages in their local ad campaigns. Being the largest, oldest, cheapest, friendliest, or most award winning store no longer appeals to a wide audience. Brian Pasch has assembled dealers who have created relevant and effective marketing messages that are setting their dealership apart.  Don’t miss this discussion.

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2:30pm – 3:30pm

Workshop: Your Showroom is Open. Now What?

Hosted by Michelle Denogean, CMO Roadster

Session Details

As states slowly lift restrictions, many dealerships are beginning to reopen their showrooms. But now that you’ve come to rely on technology to help you sell cars during the pandemic, where do you go from here? Do you revert back to your old ways or build upon the changes you implemented during COVID-19?

In this session, we’ll discuss …

  • What dealers have learned about customer engagement, satisfaction and efficiency during the pandemic
  • What COVID-era adaptations should remain even after showrooms reopen
  • Why and how to leverage technology in your sales process as you ramp back up
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2:30pm – 3:30pm

Workshop: How To Realize a 40% Lift in Lead Conversion Without a BDC

Hosted by Paul DeVries, founder #DCDW

Session Details

In this workshop we give you a 6 step guidance to improve your conversion rate without having a BDC. From an active and proven case study with an OEM in The Netherlands, who improved their conversation with 40%+ with 105 dealer stores, without a BDC, and where the lead follow up was done, by the salespeople. Paul gives you the six steps, and the metrics behind it!

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2:30pm – 3:30pm

Workshop: GMB Is Your New Digital Front Door

Hosted by Ali Fawaz

Session Details

Today, 93% of all searches happen on Google — and most of those won’t ever make it to your website. Businesses that have managed their online presence, reviews and reputation have set themselves up to rank highly in search results, and deliver the information customers expect.

To attract car buyers to your dealership and convert them into loyal customers, you need effective strategies for increasing visibility across every channel consumers use to find you — Google My Business (GMB), local search, review sites, social media and more.

Attend this session to learn:

  • What top brands are doing to be found and chosen online
  • Why Google search and Google My Business are the new front doors to your dealership
  • How to increase online views, on-site visits and service business
  • How to manage the customer experience for a better online reputation
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2:30pm – 3:30pm

Workshop: Time to Ramp Up Your Digital Showroom

Hosted by Devin Daly

Session Details

As the entire auto industry is faced with a new reality, many dealers have seen significant declines in foot traffic, while others have been forced to close their physical showrooms. Now, the digital showroom is the most critical tool to continue to drive sales.

As dealers manage advertising expenditure reductions in addition to reduced foot traffic, now, more than ever, they need to focus on meeting the needs of every shopper that visits their website. The car buying process has moved online and the website has become the single most important salesperson for every auto retailer.

In this workshop we’ll show you how to quickly ramp up your digital showroom by taking advantage of available digital merchandising tools and best practices.

Primary Learning Objectives:
1. Identify the key shopper friction points created by traditional dealer websites.
2. Understand the digital merchandising tools and best practices that can be used to reduce consumer friction.
3. See examples of how digital merchandising is enhancing every aspect of the dealership, from the BDC to the F&I office.

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3:30pm – 4:30pm

Third Party Portals: Clarifying the Value Proposition for Dealers

Moderated by Brian Pasch with guests: Henry Spitzer, Joe Pistell,  Kevin LeSage, and John Thorton

Session Details

During the COVID crisis, consumers continued to visit third-party marketplaces to shop for vehicles in record numbers, while visit to dealership websites dropped significantly. Does the data support the importance of brand discovery and vehicle affordability through trusted third-parties? What additional benefits are portals providing to dealers that they just refuse to accept. be prepared for a candidate and lively conversation with the guests on this panel moderated by Brian Pasch.

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4:30pm – 5:30pm

Has Online Marketing Targeting and Attribution Improved?

Hosted by Brian Pasch with guests: David Regn, Sam Vukas, Josh Goodin, AJ Brown, and Jeff Brown. 

Session Details

Online marketing strategies and technology platforms have become significantly more complicated. However, dealers are still confused how to measure the success of their online marketing campaigns. We ask industry experts about how they are advising dealers on how to measure their Return on Ad Spend (ROAS).

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5:30pm – 6:30pm

Keynote: The Current State of Digital Retail

Hosted by Jon Sederstrom, Ron Koch, and Christopher Sutton

Session Details

A consumer’s assessment of the leading digital retail platforms and how they are used by OEMs, dealers and third-party websites. Keynote will be presented by:

Jon Sederstrom – Managing Director of Global Automotive Strategic Initiatives, J.D. Power

Ron Koch – Vice President of Group Accounts & OEM Strategy, Autodata Solutions

Christopher Sutton – Vice President of Global Automotive Retail, J.D. Power

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6:30pm – 8:00pm

Social: Virtual Wine Tasting with Molly Dooker sponsored by Experian

Winemaker

Session Details

Dealers who were not early adopters to remote retailing have now rushed into updating their sales processes with online selling and home delivery choice for consumers. Dealer.com has responded to the needs of dealers with new retailing technology to allow screen sharing and video conferencing with consumers. Learn about the third generation of conversational commerce tools in automotive retail with Chase and dealers who are super-users of the Dealer.com platform.

Day 3 – Wednesday Jul, 15 (Bonus Courses)

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8:30am – 9:00am

Networking Room Open

Connect with DMSC attendees

Session Details

The conference allows you to network with other attendees so join the open networking room and start a conversation.

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9:00am – 10:00am

Introduction to Digital Retailing:  Part One

Video content and live Q&A with Brian Pasch

Session Details

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

This workshop is ideal for dealership managers who are embracing digital retailing strategies. This is a two-part video series created by Brian Pasch to help managers build and effective brand promise, merchandising, marketing, and communication strategy for remote retailing

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10:00am – 11:00am

Introduction to Digital Retailing:  Part Two

Video content and live Q&A with Brian Pasch

Session Details

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

This workshop is ideal for dealership managers who are embracing digital retailing strategies. This is a two-part video series created by Brian Pasch to help managers build and effective brand promise, merchandising, marketing, and communication strategy for remote retailing

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11:00 am – 12:00pm

Website Merchandising Strategies

Video content and live Q&A with Brian Pasch

Session Details

Brian walks dealers through many website examples where merchandising and design fail. The good news is that this course will show you how to double website conversion and increase customer satisfaction with your website experience.

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11:00 am – 11:10 am

How To Use the Reputation.com Dashboard 

Video content on using the Reputation.com dashboard

Session Details

This is a short video training on the Reputation.com platform and dealer dashboard. This is perfect for anyone who is using their platform or who may be considering using the Reputation.com platform.

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12:00pm – 12:30pm

Creating Better Engagement with Online Shoppers

Video training course hosted by Glenn Pasch

Session Details
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12:00pm – 12:30pm

How To Reach Today’s Car Buyer

Video training course hosted by Pepper McCormick

Session Details

73% of shoppers intend to purchase a vehicle in 2020 while only 8% who were planning to buy this year have delayed their plans indefinitely.

More than ever, it’s critical that dealerships adapt to current pandemic times, and in effect, the changing consumer landscape. Join us to explore how shoppers are re-evaluating their purchase plans and how dealers can take advantage of that sentiment by providing Remote Sales Solutions to bring in business and stay connected to their customers

In this video, we’ll discuss:

The results from CarGurus COVID-19 sentiment study on how consumers feel about car shopping during the pandemic period

Remote Sales Solutions dealers can access to build their customer connections, such as contactless services and delivery

How dealers can prepare for business recovery and effectively embrace a new normal

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12:30pm – 1:00pm

Networking Room Open

Connect with DMSC attendees

Session Details

The conference allows you to network with other attendees so join the open networking room and start a conversation.

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1:00pm –2:00pm

Google My Business Fundamentals and Optimization

Video content and live Q&A with Brian Pasch

Session Details

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

Brian Pasch will review the latest updates to increase local search visibility using Google My Business (GMB) for new and used car sales. 

This workshop is very popular with dealership managers since they have learned that they need a GMB listing for sales, service, parts, body shops, and rental centers.

The content of this workshop will reflect the latest changes in Google My Business and new strategies developed by Brian Pasch during COVID-19. Look at the schedule since Brian will also be offering a GMB Skills Builder workshop for Fixed Operations.

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1:00pm – 1:30pm

Five Keys To Help Adapt Sales Processes for Digital Retailing

Video training course hosted by Glenn Pasch

Session Details
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2:00pm – 3:00pm

Google My Business Optimization for Service and Parts

Video content and live Q&A with Brian Pasch

Session Details

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

Brian Pasch will review the latest updates to increase local search visibility using Google My Business (GMB) for Fixed Operations.

This workshop is very popular with dealership managers since they have learned that they need a GMB listing for sales, service, parts, body shops, and rental centers.

The content of this workshop will reflect the latest changes in Google My Business and new strategies developed by Brian Pasch during COVID-19. Look at the schedule since Brian will also be offering a GMB Skills Builder workshop for sales listings.

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2:00pm – 2:30pm

Setting Goals and Getting Results

Video training course hosted by Glenn Pasch

Session Details
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3:00pm – 4:00pm

Google Analytics Fundamentals in Measurement

Video content and live Q&A with Brian Pasch

Session Details
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4:00pm – 5:00pm

Inspecting paid Advertising in Google Analytics

Video content and live Q&A with Brian Pasch

Session Details

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

This workshop is a very popular session with Brian Pasch as he demonstrates how dealers should configure Google Analytics to properly inspect paid advertising campaigns. This is a perfect workshop for marketing managers and dealership managers that want to see how Google Analytics should be configured for automotive retail.

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5:00pm – 6:00pm

Search Engine Optimization Fundamentals

Video content and live Q&A with Brian Pasch

Session Details

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

This workshop is perfect for all dealership managers who want a better understanding of Search Engine Optimization (SEO) and how to do a quick inspection of your local SEO strategy. You may want to pause the video content at a later time and follow along with your own website and Google Analytics account to see how you score!

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6:00pm – 7:00pm

Website Conversion Optimization for Mobile Shoppers

Video content and live Q&A with Brian Pasch

Session Details

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

In this workshop we look at dealer websites through a mobile lens to find problems with engagement and conversion tools. Every dealership manager must develop the skills to inspect their mobile website from a consumer perspective.

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7:00pm – 8:00pm

Video Marketing Strategies

Video content and live Q&A with Brian Pasch

Session Details

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

Dealers should develop an omni-channel approach to video marketing. In this workshop we discuss the many places that video can be used in retail marketing and operations.

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8:00pm – 9:00pm

Networking Session 

Take a minute to connect with industry peers or visit the Exhibit Hall

Session Details

Attendees can head to the Exhibit Hall to get demos, ask questions, and collect stars from each vendor to complete their cars and submit their completed ticket for a chance to win a great prize!

Register Now!

Dealers, make sure you purchase your tickets before June 30th to unlock all the bonus workshop content that is shown on Day 3 of the conference agenda. All content will be available for 30 days, so use the conference as your personal training platform. 

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