Join David Villa for an inspirational message of faith and hope during this challenging times. Start the day with your peers and get ready to be encouraged before the conference opens up at 9:00 am. Grab a cup of coffee and bring an open mind and a grateful heart.

The conference allows you to network with other attendees so join the open networking room and start a conversation.

In this opening DMSC presentation Brian Pasch highlights the massive changes that the automotive retail industry has witnessed over the past 120 days. Do you agree that our industry has compressed three years of change in 120 days? 

Let’s discuss what dealers, OEMs, and vendors have seen as we reflect on the impact of the COVID pandemic.

Brian has invited industry leaders who have amazing stores to share with attendees. Their perspectives will be a great way to kickoff three days of great conversations and learning.

Most dealers have added digital retailing tools to their websites but less than 10% have implemented a website redesign to support digital retailing. In fact, dealers are missing the full benefits of digital retailing due to poor website designs.

We have invited to this panel dealers who have invested the necessary time and resources to streamline their websites. Let’s learn from these leaders and then apply these strategies on your dealership websites.

This session is designed to educate dealers with data on the overall landscape challenges that exist in OTT, Digital Video, and TV. As well as provide dealers with 3 questions that they could/should ask any Video provider to determine how the provider is overcoming these landscape challenges.

Kevin has invited dealers to share their experience with new TV strategies to support the strategies suggested in this keynote.

Attendees can head to the Exhibit Hall to get demos, ask questions, and collect stars from each vendor to complete their cars and submit their completed ticket for a chance to win a great prize!

Dealers gather on this panel to discuss how they pivoted their business model to embrace remote retailing and share what they learned from their decision to deliver a new sales experience to consumers. Be prepared for some key takeaways that can be used to improve your own dealership operations.

Brian and Bob review that latest success stories with Facebook advertising during the COVID crisis and the latest capabilities that Facebook Analytics offers to inspect ad performance. Most dealers are unaware of the new tools Facebook offers advertisers so we will be sharing insights that Facebook now offers dealers to increase their Return on Ad Spend (ROAS).

The covid-19 pandemic marked the death of the “come on down” sales mentality. However, even prior to the pandemic, consumers have always desired to complete portions of the car deal in the comfort of their homes. Using insights from an extensive study of consumers, online shopping behavior, and dealer case studies, this session will highlight how providing online trade offers and payments can enhance your remote retailing experience in terms of consumer engagement and ROI. 

Dealer websites can be a blessing…or a curse. Whether dealers are adding the latest new “widget,” failing to train staff on how to work leads or over complicating the “digital retail” experience — it seems more often than not dealer websites are hurting the client experience, not helping it. This workshop focuses on the “7 Deadly Sins of Automotive Websites” and provides real, actionable steps to absolve those sins to drive more sales and repeat customers.  

Workshop details will be added shortly.

The team at Dealer eProcess brings their winning marketing strategies to the table and also has invited their top performing dealers to talk about online marketing and sales in Canada.

Learn how to develop and implement a cohesive fixed-ops digital marketing strategy across Social Media and SEO channels, onsite and off, by utilizing consistent messaging and uniform multimedia elements.

PCG Digital has also invited dealers to join the presentation to share their successful ad strategies to increase service revenue.

The phone has always been a salesperson’s most valuable tool to engage with consumers and close sales. But, reaching consumers by phone has become more and more challenging. This session will highlight the importance of modernizing your communication strategy to adjust to today’s changing consumer.

TV has been proven to drive online shopping activity across search, social and website visits. Spectrum Reach Automotive’s Director of Sales Derek Orf and Director of Advanced Advertising Sales Sam Caputa will share a success story from a dealer who used a complete video solution combined with search and other digital tactics.

Steve Roessler shares winning communications strategies that emerged during the COVID crisis to engage the Digital Showroom Consumers and meet their needs.  As more customers shop remotely, dealerships need to upgrade their digital retailing tools, which includes their CRM communciation strategies.

Communication channels including text, personalized and “live” video must be embraced to support a modern retail experience. BDC and sales managers need a new blueprint for CRM training and engagement strategies and Steve will share his vision with attendees.

Learn to master Google My Business with this workshop on recommended best practices for sales, service, and parts led by Anika Brown from Google.

Consumer behaviors are changing – and changing rapidly. More people are completing more of the car shopping and buying experience online than ever before. Consumers are giving you the data you need to provide the personalized buying experience they expect – if you know why and how to use it. In this keynote, automotive retail industry veteran Chase Abbott will cover: trends in customer behavior and the car-buying journey, how to use technology to create the shopping experience customers want, and key action items for your digital marketing strategy.

Traditional, non-targeted television advertising is quickly becoming an outdated advertising tool, and nobody knows that better than Dean, who Forbes ranked as a top 20 World’s Most Influential CMO. The COVID crisis has taught dealers that unique branded messages about remote retailing, targeted to homes in their PMA, have connected with consumers like never before. Dean will be sharing data from Cars.com’s new video platform which delivers hyper-targeted ad campaigns for dealers in the new age of video advertising.

The phone has always been a salesperson’s most valuable tool to engage with consumers and close sales. But, reaching consumers by phone has become more and more challenging. This session will highlight the importance of modernizing your communication strategy to adjust to today’s changing consumer.

We have reserved a private virtual tasting with Jason Moore, winemaker at Modus Operandi Winery. Attendees need to purchase the wine tasting kit directly from Jason. Details and ordering can be found here:

DMSC Virtual Tasting

The virtual wine tasting event is proudly sponsored by Experian.

Join David Villa for an inspirational message of faith and hope during this challenging times. Start the day with your peers and get ready to be encouraged before the conference opens up at 9:00 am. Grab a cup of coffee and bring an open mind and a grateful heart.

The conference allows you to network with other attendees so join the open networking room and start a conversation.

Brian will share his latest research and strategies to unlock the full potential of Google My Business for automotive retail. He presentation will address the latest frustrations and challenges dealers are facing and also share some of the amazing results from dealer accounts.  

Brian has also invited dealers who have had great success with GMB to share their insights. Brian will also be conducting a hands-on breakout session to demonstrate how to build out powerful GMB listings,

What the current situation with Covid-19 has showed us, is that consumers are willing to engage and begin the shopping process online. But a true remote retailing solution is not just technology, but a revision of current communication and sales processes. During the workshop we will cover: 

• A modern communication processes using email, phone, text, co-browser session, and video conferencing 
• Using digital retailing technology to push deals to consumer and all lead sources
• Developing a new 6 day communication process to engage consumers 
• Engineer a proper handoff of information from BDC/Internet to salesperson for appointment
• An updated sales process in the showroom and how technology can facilitate a smooth transitions
• Review of F&I process and how dealers can retain gross while serving consumers remotely. 

The workshop will feature successful dealer solutions as well as an open forum for discussing changes that need to be made to evolve the consumer experience. Get ready to roll-up your sleeves for this engaging discussion which will prepare you for greater success when you return to the dealership.

With chaos and change being the only constant we have, dealers need to zero-in on what they can control. Simplifying the metrics you operate against can have a monumental impact on your business when it comes to making more efficient marketing decisions. If you have the ability to measure everything you’re doing against industry-wide, fast, trusted and accurate sales data, the opportunity to refine the way you spend your time and money becomes exponential.

Attendees can head to the Exhibit Hall to get demos, ask questions, and collect stars from each vendor to complete their cars and submit their completed ticket for a chance to win a great prize!

In a time where self-driving cars are being tested for the masses and wifi-enabled vehicles are already on the road, it’s no far stretch to say that the auto industry is embracing technology at every turn. 

In this educational session, LivePerson’s Brian Abrams will explore the vision of a fully conversational dealership, powered by AI and automation. Brian will cover how automation can route simple inquiries such as dealership hours or inventory, while agents handle complex, high-value conversations such as trade-in estimates, home delivery options, and changes to purchase orders. 

At the core of this lesson is an introduction to customer intents, or why a customer reaches out to a brand, and how understanding and applying that information with automation can transform your business.

The automotive industry has passed through a very difficult season yet technology and new thinking hold great potential for creating greater efficiencies and cost savings for dealers. We have assembled industry leaders to discuss some of these changes and how dealers can leverage technology in new ways to sell cars at a lower cost.

Video industry veteran Tim Bowles joins Gino Cipperoni to unveil the latest OTT video advertising strategies that are groowing market share for dealers. You will also want to learn more about how Amazon is opening new ways for dealers to advertise to owners of Amazon Prime and Fire TV customers. 

Colleen and George will walk attendees through customized applications of Google Data Studio to improve data analytics and marketing reports. This is a very popular session for marketing managers and dealer groups who need to reduce the time it takes to inspect their online marketing and sales investments.

While email is not dead, it is not the preferred method of communication for many consumers. How dealers use email is critical and new strategies must be employed to increase engagement. Dealers are also now realizing that their virtual showroom were never staffed, so in this workshop, we will discuss how chat, SMS, video conferencing, and co-browsing must be a part of a modern communications strategy.

Timothy Martell, commonly referred to as the “SEO Animal,” began as a 22 year automotive retail veteran. As an early adopter of digital marketing, Martell became a national success in the retail space by leveraging SEO, Facebook marketing and reputation management before these terms had even been coined. More importantly, Martell quickly realized that the overwhelming majority of digital services being offered weren’t being measured or held accountable in any tangible way. Martell became obsessed with the only metric that mattered – DISC (Did It Sell a Car)

This obsession led to record breaking results at the small Nissan store Martell worked at – and later the 13 store group where he finished his retail career. Martell has been a featured speaker at nearly every notable automotive conference, twice featured on the covers of automotive publications as well as Dateline and MSNBC.

Today Martell owns and operates the firms Wikimotive – now in business for over a decade and boasting many of the most successful dealer’s in the country as clients – ThinkBetter and Wikid Media.

Today, Martell is here to bring you the “inconvenient truth about SEO and automotive marketing,” so YOU can have the edge to differentiate yourself to the consumer during “these uncertain times.”

There’s more data available today than ever before, but all too often, dealers still rely on gut instinct to identify their strategies. This leaves a lot to change—but you don’t need to. Join Amy Hughes from Experian Automotive who will walk through the different types of metrics that dealers have been using, and which ones they should be using to create more effective marketing strategies.

Many auto dealers have recycled five tired marketing messages in their local ad campaigns. Being the largest, oldest, cheapest, friendliest, or most award winning store no longer appeals to a wide audience. Brian Pasch has assembled dealers who have created relevant and effective marketing messages that are setting their dealership apart.  Don’t miss this discussion.

As states slowly lift restrictions, many dealerships are beginning to reopen their showrooms. But now that you’ve come to rely on technology to help you sell cars during the pandemic, where do you go from here? Do you revert back to your old ways or build upon the changes you implemented during COVID-19?

In this session, we’ll discuss …

• What dealers have learned about customer engagement, satisfaction and efficiency during the pandemic
• What COVID-era adaptations should remain even after showrooms reopen
• Why and how to leverage technology in your sales process as you ramp back up

In this workshop we give you a 6 step guidance to improve your conversion rate without having a BDC. From an active and proven case study with an OEM in The Netherlands, who improved their conversation with 40%+ with 105 dealer stores, without a BDC, and where the lead follow up was done, by the salespeople. Paul gives you the six steps, and the metrics behind it!

Today, 93% of all searches happen on Google — and most of those won’t ever make it to your website. Businesses that have managed their online presence, reviews and reputation have set themselves up to rank highly in search results, and deliver the information customers expect.

To attract car buyers to your dealership and convert them into loyal customers, you need effective strategies for increasing visibility across every channel consumers use to find you — Google My Business (GMB), local search, review sites, social media and more.

Attend this session to learn:

• What top brands are doing to be found and chosen online
• Why Google search and Google My Business are the new front doors to your dealership
• How to increase online views, on-site visits and service business
• How to manage the customer experience for a better online reputation

As the entire auto industry is faced with a new reality, many dealers have seen significant declines in foot traffic, while others have been forced to close their physical showrooms. Now, the digital showroom is the most critical tool to continue to drive sales.

As dealers manage advertising expenditure reductions in addition to reduced foot traffic, now, more than ever, they need to focus on meeting the needs of every shopper that visits their website. The car buying process has moved online and the website has become the single most important salesperson for every auto retailer.

In this workshop we’ll show you how to quickly ramp up your digital showroom by taking advantage of available digital merchandising tools and best practices.

Primary Learning Objectives:
1. Identify the key shopper friction points created by traditional dealer websites.
2. Understand the digital merchandising tools and best practices that can be used to reduce consumer friction.
3. See examples of how digital merchandising is enhancing every aspect of the dealership, from the BDC to the F&I office.

During the COVID crisis, consumers continued to visit third-party marketplaces to shop for vehicles in record numbers, while visit to dealership websites dropped significantly. Does the data support the importance of brand discovery and vehicle affordability through trusted third-parties? What additional benefits are portals providing to dealers that they just refuse to accept. be prepared for a candidate and lively conversation with the guests on this panel moderated by Brian Pasch.

Online marketing strategies and technology platforms have become significantly more complicated. However, dealers are still confused how to measure the success of their online marketing campaigns. We ask industry experts about how they are advising dealers on how to measure their Return on Ad Spend (ROAS).

A consumer’s assessment of the leading digital retail platforms and how they are used by OEMs, dealers and third-party websites. Keynote will be presented by:

Jon Sederstrom – Managing Director of Global Automotive Strategic Initiatives, J.D. Power

Ron Koch – Vice President of Group Accounts & OEM Strategy, Autodata Solutions

Christopher Sutton – Vice President of Global Automotive Retail, J.D. Power

Dealers who were not early adopters to remote retailing have now rushed into updating their sales processes with online selling and home delivery choice for consumers. Dealer.com has responded to the needs of dealers with new retailing technology to allow screen sharing and video conferencing with consumers. Learn about the third generation of conversational commerce tools in automotive retail with Chase and dealers who are super-users of the Dealer.com platform.

The conference allows you to network with other attendees so join the open networking room and start a conversation.

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

This workshop is ideal for dealership managers who are embracing digital retailing strategies. This is a two-part video series created by Brian Pasch to help managers build and effective brand promise, merchandising, marketing, and communication strategy for remote retailing

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

This workshop is ideal for dealership managers who are embracing digital retailing strategies. This is a two-part video series created by Brian Pasch to help managers build and effective brand promise, merchandising, marketing, and communication strategy for remote retailing

Brian walks dealers through many website examples where merchandising and design fail. The good news is that this course will show you how to double website conversion and increase customer satisfaction with your website experience.

The conference allows you to network with other attendees so join the open networking room and start a conversation.

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

Brian Pasch will review the latest updates to increase local search visibility using Google My Business (GMB) for new and used car sales. 

This workshop is very popular with dealership managers since they have learned that they need a GMB listing for sales, service, parts, body shops, and rental centers.

The content of this workshop will reflect the latest changes in Google My Business and new strategies developed by Brian Pasch during COVID-19. Look at the schedule since Brian will also be offering a GMB Skills Builder workshop for Fixed Operations.

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

Brian Pasch will review the latest updates to increase local search visibility using Google My Business (GMB) for Fixed Operations.

This workshop is very popular with dealership managers since they have learned that they need a GMB listing for sales, service, parts, body shops, and rental centers.

The content of this workshop will reflect the latest changes in Google My Business and new strategies developed by Brian Pasch during COVID-19. Look at the schedule since Brian will also be offering a GMB Skills Builder workshop for sales listings.

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

This workshop is a very popular session with Brian Pasch as he demonstrates how dealers should configure Google Analytics to properly inspect paid advertising campaigns. This is a perfect workshop for marketing managers and dealership managers that want to see how Google Analytics should be configured for automotive retail.

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

This workshop is perfect for all dealership managers who want a better understanding of Search Engine Optimization (SEO) and how to do a quick inspection of your local SEO strategy. You may want to pause the video content at a later time and follow along with your own website and Google Analytics account to see how you score!

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

In this workshop we look at dealer websites through a mobile lens to find problems with engagement and conversion tools. Every dealership manager must develop the skills to inspect their mobile website from a consumer perspective.

In this workshop is for dealership employees with Premium or Early-Bird Tickets. All content will be available for viewing for 30 days after the conference so come back and learn by replaying video training modules.

Dealers should develop an omni-channel approach to video marketing. In this workshop we discuss the many places that video can be used in retail marketing and operations.

Attendees can head to the Exhibit Hall to get demos, ask questions, and collect stars from each vendor to complete their cars and submit their completed ticket for a chance to win a great prize!