Early Bird pricing ends January 13. Every ticket is $595 until then.Last Call: tickets are $595 through the event. Get your ticket
The Digital Marketing Strategies Conference is where dealer decision makers and the executives behind their tools work out what actually sells cars now: AI, search, data and the customer.
Intimate by design. The dealers who sign off on the budget, and the executives who can fix what's broken. Same room, three days.
More than ten years of dealers in the room, and the biggest DMSC yet on the way.
People in the room for 2027. Up from 280+ in 2026: dealers, dealer groups, OEM teams and the companies that serve them.
Of dealers make the final call. Owners, GMs and marketing directors who control the budget.
Dealers in 2027. Single rooftops through the largest groups. Leaders from more than 340 dealerships have already been in the room.
Years shaping the program. The agenda has been refined with dealers for more than a decade.
Every session sits under one of eight topics, so you can plan three days around the problems your store actually has.
Shape DMSC 2027
Three taps and your name: what you want to get better at, where you work and your role. You get the sessions built for you, and your answers go to the team building the 2027 agenda.
The shape of DMSC has been refined for more than ten years. 2027 sessions are being confirmed now; this is how the days run.
AI RoundtablesNew for 2027, before the kickoff. Details to come.
Workshops and mini workshopsHands-on, in three rooms
Golf & pickleball tournaments1:30 pm. Golf is free for dealers.
Times shown are from 2026. The 2027 schedule follows the same shape.
DMSC 2026 SpeakersDMSC 2027 Speakers
Most vendors on the DMSC stage are the people who run the company. Next to them: the dealers who run the stores.
These are the speakers from DMSC 2026. The 2027 lineup is announced as speakers confirm.
Brian Pasch
Founder, Pasch Group
Matt Leone
CEO, DriveCentric
Patrick Abad
General Manager, Beaver Toyota of Cumming
Lauren Donalson
CEO, PureCars
Glenn Pasch
CEO, PCG Digital
Jorge de Castro
CEO, TradePending
Anthony Reich
General Manager, Huffines Auto
Matt Muilenburg
Chief Product Officer, Impel
Cassie Broemmer
Chief Revenue Officer, Car Wars
David Steinberg
CEO & Founder, Foureyes
The Westin Kierland Resort & Spa: golf out the back door, pools, and desert sunsets. The conversations that start in the ballroom finish on the patio.
Golf tournamentFree for dealers.
Pickleball tournamentFree for everyone.
A group rate at the Westin, Thursday to Tuesday nights, plus an overflow block at the AC Hotel across the street once it fills.
Put your team in front of 200+ dealers in 2027, most of whom make the final call. Packages are open now.
60 partners were in the room in 2026, from Cox Automotive and CDK Global to DriveCentric and Impel.
See the 2026 partnersEarly Bird, on sale now
$595One ticket puts you in a room of 200+ dealers, most of whom make the final call, and the executives behind their tools.
The price goes up to $695 on January 14, 64 days from today.
This is the final price. Tickets are on sale through the event.
