Brian Pasch
Pasch Group
With almost 20 years of digital marketing experience in the automotive, healthcare, and entertainment industries, Colleen Harris combines her passion for data storytelling with her deep knowledge of SEO and analytics in her current role as Principal Product Manager of BI & Reporting Strategy, Sincro Website Platform at Ansira. She is known in the industry as “The Google Whisperer” and is an award-wining dynamic presenter who has been invited to speak at numerous digital marketing conferences and nonprofits in both the US and abroad.
Must sign up for the training at the final steps of ticket checkout. This 2 hour session will provide practical, hands-on training with top industry experts addressing challenges and opportunities in GA4.
In this workshop we will review how to create adhoc reports using GA4 Explorations and also how to build robust reports using GA4 data in Looker Studio.
The majority of dealers still lack the proper configurations to optimize their Google Ads campaigns. Agencies are pointing fingers and tech companies and website companies say that they are not paid to manage third party vendors. Sadly, the dealers lose in this high stakes gamble that guessing at who engages and converts on a dealer’s website is ok. It’s not and it has to stop.
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