- EV MARKETING
- OEM & DEALER'S FUTURE
- COMMUNICATION OPTIMIZATION
- DIGITAL RETAILING 3.0
Excited to see what our speakers have prepared for you at this year’s DMSC conference?
You’ve come to the right place, explore the 2022 agenda for a day-by-day breakdown of sessions, panels, workshops, and more.
An exclusive golf outing for dealers only in the beautiful Napa Valley environment. Must be pre-registered!
Sponsored by: Upstart Auto Retail, A2Z Sync, Spectrum Reach
Stags Leap
Join Carrie Pasch for a Sunday Morning Inspiration session!
Registration for Digital Marketing Strategies Conference 2022 opens!
Chip Perry, A2Z Sync
Murat Deljanin, Paragon Acura & Paragon Honda
Brian Pasch, Brian Pasch Enterprises
Gray Scott, Cardinale Auto
Christina Schwendeman, Morgan Auto Group
Kevin Frye, Jeff Wyler Automotive
Andy Arnold, Sincro an Ansira Co.
Cocktail hour is the perfect time to catch up with other attendees and gain insights into their strategies!
Enjoy Breakfast sponsored by Premion. Get prepared for the day and spark conversations!
Glenn Pasch, PCG Digital
Tom Kerr, Affinitiv
Lisa Gener, Dealer Alchemist
Phil Aime, Drivonic
Atul Patel, Orbee
Brendan Jackson, Effectv
Brian Pasch, Brian Pasch Enterprises
Rusty West, MarketScan
Unwind and get prepared for the next sessions with some coffee!
Brian Pasch, Brian Pasch Enterprises
Amber Daniel, Polk Automotive Solutions by S&P Global Mobility (formally IHS Markit | Automotive)
Enjoy Lunch sponsored by Effectv. The perfect time to network and relax
Jamie Paton, PCG Digital
A recent study discovered that 61% of title tags are rewritten by Google, which means you are not nearly as in control of what your website is displaying in organic search results as you think you are. Want to stop Google from meddling with your SEO efforts? Learn the most common reasons for a rewrite, how to see if your title tags are being edited in search, best practices for crafting a well-optimized title tag, and why page titles / H1s also matter.
Dean Evans, CARS & FUEL
Terry Laughridge, FUEL
Brian Pasch, Brian Pasch Enterprises
Sam Vukas, Dealer eProcess
Unwind and get prepared for the next sessions with some coffee!
Steve Roessler, Drive Centric
We all know there are big changes in the way vehicles are being sold and purchased in today’s market. And auto shoppers have more choices than ever before. Creating the perfect digital retailing process to give customers an exceptional experience throughout their path to purchase is no small feat. How can you position yourself to earn the right for customers to engage with you?
In this session, Steve Roessler will share how you can leverage hyper-personalized engagement tactics to fast-track customer readiness and clear roadblocks to help grow your bottom line with instant results.
Tom Ryan, FUSE Autotech
Tom Ryan is a pioneer in what we know today as “Modern Retail”. He has worked with over 300 dealerships to transform their business models. In this session you’ll learn why dealers choose to adopt a one price selling and/or single-point-of-contact business model. Tom will detail the risks, the key success factors in implementing change, and the 3 questions every dealer must answer before embarking on this journey.
Kirsten Von Busch, Experian Automotive
James Maguire, Experian Automotive
What happened to GenX? Stuck between Boomers and Millennials, and not as ‘hip’ as GenZ, GenX is often overlooked and not discussed from a marketing perspective. However, GenX currently has the greatest automotive purchasing power and has recently surpassed Baby Boomers as the largest generation registering vehicles. Don’t assume you ‘know’ who GenX consumers are or that you know how to market to them. Join Experian Automotive’s Amy Hughes and Laurel Malhotra to understand today’s impact of GenX on our industry, learn their habits, vehicle preferences and ways to reach them.
Glenn Pasch, PCG Digital
Ryan Osten, Gubagoo
Scott Risley, Mohawk Auto Group
Jason Harris, Matador.AI
Derek White, E-Drive Auto
Zach Billings, Wikimotive
Angus Fox, Wikimotive
Enjoy networking & wine selections from Aequitas Wines
Get prepared for the day with Breakfast sponsored by CarGurus.
Brian Pasch, Brian Pasch Enterprises
Ford Kirk, Car Wars
Dave Purgason, CallRevu
Brian Futrell, InteractiveTel
Tiffany Peeler, Proactive Dealer Solutions
Hunter Swift, Stella Automotive ai
Greg Stolrow, McKenna Cars
Glenn Pasch, PCG Digital
Robert Donovan, DOM 360
Curtis Nixon, Update Promise
Geno Walsh, Qvale Automotive
Dan Moore, Vistadash
Unwind and get prepared for the next sessions with some coffee!
Jacob Moody, PCG Digital
People use search to get answers they want NOW. If our goal is to answer our customers, we need to be present when they are. By using and monitoring Chat and Phone results, we can give Google better signals to present your ads to more of those shoppers. Increase consumer experience while decreasing the time spent on the “chase” with this new improve SEM framework.
Don Richards-Boeff, Upstart Auto Retail
Richard Seastrand, Upstart Auto Retail
Sarah Carter, Upstart Auto Retail
Nathan Hollenbeck, DelGrande Dealer Group
Kyle Dahl, Fletcher Auto Group
Digital Retail is so 2020. An end-to-end e-commerce strategy is where your dealership will win, or lose, customers in a post-pandemic world. We’ll discuss strategies to thrive in an increasingly competitive market, even in the face of extended supply-chain concerns and inventory shortages. The future of automotive sales is arriving faster than ever before, and this session will help drive your success by delivering on car buyers’ expectations whether they are online, in-store, or even in the metaverse.
Jason Harris, Matador.ai
Jeffrey Sultzer, Victory Automotive Group
Coming Soon!
Brian Pasch, Brian Pasch Enterprises
Rudi Thun, CDK Global
Mike Trasatti, DealerBuilt
Geno Walsh, Qvale Automotive
Charles Kim, Hudson Automotive Group
Enjoy Lunch sponsored by E-Drive Auto. The perfect time to network and relax
Brian Pasch, Brian Pasch Enterprises
Jamie Paton, PCG Digital
Bob George, Dealer.com
Heather Price, LaFontaine Automotive Group
Brian Pasch, Brian Pasch Enterprises
Jason Jones, Premion
Tara Rego, Spectrum Reach
Gino Cipperoni, Dealer eProcess
Dean Evans, FUEL & CARS
Brian Pasch, Brian Pasch Enterprises
Juan Flores, Kelley Blue Book
Curtis DeGroote, MarketPoint by 3Wee Technologies
Allan Cooper, Cooper Media
Brian Pasch, Brian Pasch Enterprises
Dean Evans, CARS/FUEL
Terry Laughridge, FUEL
Enjoy networking & wine selections featuring Frias Wines