DAILY CONFERENCE SCHEDULE

Excited to see what our speakers have prepared for you at this year’s DMSC conference?
You’ve come to the right place, explore the 2022 agenda for a day-by-day breakdown of sessions, panels, workshops, and more.

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SUNDAY - MAY 22, 2022

Conference Day One

7:30AM

Sunday Morning Inspiration

Stags Leap
Join Carrie Pasch for a Sunday Morning Inspiration session!

7:45AM

Golf Outing

An exclusive golf outing for dealers only in the beautiful Napa Valley environment. Must be pre-registered!

Sponsored by: Upstart Auto Retail, A2Z Sync, Spectrum Reach

2:00PM

Registration Opens

Registration for Digital Marketing Strategies Conference 2022 opens!

3:00PM

Opening Keynote: Fear Is Killing Automotive Retail Innovation

Session Type:

Keynote

Room:

Main Stage

Led By:

Brian Pasch, Brian Pasch Enterprises

Description:

More than any time in the automotive retail industry, all parties in the retail ecosystem have to have honest conversations about the changes are coming in the next few years. News channels and industry pundits claim that change is being accelerated by EV models but the real change catalysts are not being addressed. Fear is preventing open dialogue today but that does not have to persist. All stakeholders have a role and Brian Pasch will outline the stakes and possible solutions to open up the DMSC conference.

3:30PM

Keynote Address: Using Customer Obsession to Drive Variable Ops

Session Type:

Keynote Address

Room:

Main Stage

Led By:

Chip Perry, A2Z Sync
Murat Deljanin, Paragon Acura & Paragon Honda

Description:

As OEMs consider direct-to-consumer sales models and fixed commission on new car sales, dealers must look at new ways to lower overhead costs and improve operational efficiency. OEMs are also pushing dealers to change their sales processes to create a seamless buying experience for consumers. Chip Perry leads a panel discussion with dealers who have achieved breakthroughs in efficiency and customer satisfaction by using a single-point-of-contact for sales and service. You don’t want to miss this unveiling of the future of automotive retailing.

4:30PM

Panel: Dealer Group Marketing Challenges

Session Type:

Panel

Room:

Main Stage

Led By:

Brian Pasch, Brian Pasch Enterprises

Speakers:

Gray Scott, Cardinale Auto
Christina Schwendeman, Morgan Auto Group
Kevin Frye, Jeff Wyler Automotive
Andy Arnold, Sincro an Ansira Co.

Description:

Dealer groups have unique challenges when it comes to marketing strategies and reporting. Challenges increase when a number of stores are located in the same region. Hear from marketing managers at large dealer groups and get an opportunity to ask them questions that could help you be more successful for your group marketing strategy.

5:30PM

Keynote: Why Video Selling The Most Powerful Tool in Your Arsenal

Session Type:

Keynote

Room:

Main Stage

Led By:

Shari Levitin, The Shari Levitin Group

Description:

It’s no secret potential buyers are more honest, agreeable, and willing to trust you face to face versus by email or phone, but in today’s remote work world, this isn't always possible. Effective video creates buy-in during each stage of the buyer's journey from outreach through closed-won and handed off to service. We’re not talking simple Zoom calls, known as synchronous video, we're talking asynchronous video messaging in each stage of the sales process. Led by Social media influencer, ( over ten million viewers annually) best selling author, and top 50 keynote speakers in sales, Shari Levitin will lead unpack three secrets to leverage video to outmaneuver the competition. Specifically you will learn how to:
1) Create videos that 3x your open rate.
2) Confirm customer buying motives, overcome objections and gain consensus
3) Leverage the 5 rules of an effective sales story to create emotion and urgency.

6:30PM

Kickoff Cocktail Hour - Featuring ROAR Wines

Cocktail hour is the perfect time to catch up with other attendees and gain insights into their strategies!

MONDAY - MAY 23, 2022

Conference Day Two

7:00AM

Breakfast - Sponsored by Premion

Enjoy Breakfast sponsored by Premion. Get prepared for the day and spark conversations!

8:00AM

Panel: Latest Updates in Marketing Automation & Measurement

Session Type:

Panel

Room:

Main Stage

Led By:

Glenn Pasch, PCG Digital

Speakers:

Tom Kerr, Affinitiv
Lisa Gener, Dealer Alchemist
Phil Aime, Drivonic
Atul Patel, Orbee
Brendan Jackson, Effectv

Description:

Recent advances is anonymous shopper identification and advanced first-party data strategies are changing the way marketing is deployed and targeting improved. Dealers who are interested in seeing the very best ideas, technology, and results should be in attendance and ready to ask questions of our panelists.

9:00AM

Fireside Chat: "Lions & Tigers & Bears, Oh My!!!" Has Been Replaced With "Pandemic & Chip Shortage & War, Oh $#!%!!!"

Session Type:

Keynote

Room:

Main Stage

Led By:

Brian Pasch, Brian Pasch Enterprises

Speaker:

Rusty West, MarketScan

Description:

The industry is in a state of turmoil on many fronts resulting from unpredictable global events. The combination of a rapidly changing retail environment and unparalleled transformation in consumer behavior has created a dynamic business climate ripe with challenges and opportunities. Brian and Rusty will discuss how these factors open the door to provide a vastly improved experience for consumers, dealers, manufacturers, and lenders.

10:00AM

Coffee Break

Unwind and get prepared for the next sessions with some coffee!

10:30AM

Keynote Address: Real-time Retailing is Here: Are you a "Now" Dealer

Session Type:

Keynote Address

Room:

Main Stage

Led By:

Tim Cox, CarNow
Patrick Abad, Beaver Toyota

Description:

The next generation of sales process improvements will come from embracing real-time retailing. Tim Cox is a pioneer in this area and he will be sharing how today's rapidly evolving car buying market requires successful dealers to be “now dealers” - dealers who embrace and leverage modern technologies that allow them to meet the unique needs of today’s buyers. Join Tim and Patrick Abad General manager of Beaver Toyota.

11:30AM

Interview: Transforming Automotive Retailing

Session Type:

Interview

Room:

Main Stage

Led By:

Brian Pasch, Brian Pasch Enterprises

Speakers:

Amber Daniel, Polk Automotive Solutions by S&P Global Mobility (formally IHS Markit | Automotive)

Description:

Brian Pasch Sits Down With Amber Daniel to Discuss Transforming Automotive Retailing.

12:00PM

Lunch - Sponsored by Effectv

Enjoy Lunch sponsored by Effectv. The perfect time to network and relax

1:00PM

Workshops - 1A | 1B | 1C

Workshop 1A

How to Take Control of Your Website’s Title Tags in Google Search

Room:

Stags Leap

Led By:

Jamie Paton, PCG Digital

Description:

A recent study discovered that 61% of title tags are rewritten by Google, which means you are not nearly as in control of what your website is displaying in organic search results as you think you are. Want to stop Google from meddling with your SEO efforts? Learn the most common reasons for a rewrite, how to see if your title tags are being edited in search, best practices for crafting a well-optimized title tag, and why page titles / H1s also matter.

Workshop 1B

Trends Driving The Future of Automotive Retail – Why Marketplaces Aren’t the Enemy

Room:

Mt Veeder

Led By:

Dean Evans, CARS & FUEL
Terry Laughridge, FUEL

Description:

Workshop 1C

Preparing Your Dealership For GA4 Before the 2023 Cutoff

Room:

Howell Mountain

Led By:

Brian Pasch, Brian Pasch Enterprises
Sam Vukas, Dealer eProcess

Description:

2:00PM

Coffee Break

Unwind and get prepared for the next sessions with some coffee!

2:30PM

Workshops - 2A | 2B | 2C

Workshop 2A

Digital Retailing - Customer Readiness Strategies

Room:

Stags Leap

Led By:

Steve Roessler, Drive Centric

Description:

We all know there are big changes in the way vehicles are being sold and purchased in today’s market. And auto shoppers have more choices than ever before. Creating the perfect digital retailing process to give customers an exceptional experience throughout their path to purchase is no small feat. How can you position yourself to earn the right for customers to engage with you?

Key Audience Takeaways:

In this session, Steve Roessler will share how you can leverage hyper-personalized engagement tactics to fast-track customer readiness and clear roadblocks to help grow your bottom line with instant results.

Workshop 2B

What 20 Years of Helping Dealers Adopt One-Price and Single-Point-of-Contact Business Models Has Taught Me.

Room:

Mt Veeder

Led By:

Tom Ryan, FUSE Autotech

Description:

Tom Ryan is a pioneer in what we know today as “Modern Retail”. He has worked with over 300 dealerships to transform their business models. In this session you’ll learn why dealers choose to adopt a one price selling and/or single-point-of-contact business model. Tom will detail the risks, the key success factors in implementing change, and the 3 questions every dealer must answer before embarking on this journey.

Workshop 2C

The X Factor: Are You Effectively Marketing to GenX?

Room:

Howell Mountain

Led By:

Laurel Malhotra, Experian Automotive
Kirsten Von Busch, Experian Automotive

Description:

What happened to GenX? Stuck between Boomers and Millennials, and not as ‘hip’ as GenZ, GenX is often overlooked and not discussed from a marketing perspective. However, GenX currently has the greatest automotive purchasing power and has recently surpassed Baby Boomers as the largest generation registering vehicles. Don’t assume you ‘know’ who GenX consumers are or that you know how to market to them. Join Experian Automotive’s Amy Hughes and Laurel Malhotra to understand today’s impact of GenX on our industry, learn their habits, vehicle preferences and ways to reach them.

Key Audience Takeaways:

Understand today’s impact of GenerationX consumers on the auto industry
Learn GenX’s habits, vehicle preferences, and the most effective ways to reach them.
Be confident in your marketing strategies when targeting the various subsets of the GenX consumers

3:30PM

Panel Discussion: Are You Everywhere Your Customers Are?

Session Type:

Panel Discussion

Room:

Main Stage

Led By:

Glenn Pasch, PCG Digital

Speakers:

Ryan Osten, Gubagoo
Scott Risley, Mohawk Auto Group
Jason Harris, Matador.AI
Derek White, E-Drive Auto

Description:

Customers have more ways than ever to connect with dealerships for sales and service including, email, calls, texts, social media platforms, and much more. The question for dealers is are they present and prepared to handle these conversations. For vendors, how can you assist across different platforms. Should these conversations be handled by internal teams, outsourced or even now by AI. Don't miss this engaging conversation.

4:30PM

Keynote Address: SEO Rodeo

Session Type:

Keynote Address

Room:

Main Stage

Led By:

Zach Billings, Wikimotive
Angus Fox, Wikimotive

Description:

Coming Soon!

5:30PM

Winemaker Reception Featuring Wines From Aequitas

Enjoy networking & wine selections from Aequitas Wines

TUESDAY - MAY 24, 2022

Conference Day Three

7:00AM

Breakfast: Sponsored by CarGurus

Get prepared for the day with Breakfast sponsored by CarGurus.

8:00AM

Panel Discussion: Will Artificial Intelligence Replace 50% of BDC and Service Call Center Staff?

Session Type:

Panel Discussion

Room:

Main Stage

Led By:

Brian Pasch, Brian Pasch Enterprises

Speakers:

Ford Kirk, Car Wars
Dave Purgason, CallRevu
Brian Futrell, InteractiveTel
Tiffany Peeler, Proactive Dealer Solutions
Hunter Swift, Stella Automotive ai
Greg Stolrow, McKenna Cars

Description:

Dealers still struggle to perfect how their phone calls are being handled. A new generation of phone and voice technology is coming to market. One of the biggest advances is in AI driven communication platforms that can book service appointments and test drives without humans. Is this the future of properly handling phone calls?

9:00AM

Breakthrough Case Study: Real Measurement of Service Marketing Attribution

Session Type:

Breakthrough Case Study

Room:

Main Stage

Led By:

Glenn Pasch, PCG Digital

Speakers:

Robert Donovan, DOM 360
Curtis Nixon, Update Promise
Geno Walsh, Qvale Automotive
Dan Moore, Vistadash

Description:

What happens when vendors work together to meet the needs of a dealer? Geno Walsh, Executive Manager of Operations at Qvale Automotive Group and his team of technology companies share their success story at DMSC.

Key Audience Takeaways:

What do creative, the latest digital media tactics and leads all have in common? DOM360. With a real-time example, DOM360 explores what can happen when a dealer reprioritizes its budget from new car inventory to fixed ops. See what custom branding and digital media can do for your dealership's service numbers!

10:00PM

Coffee Break

Unwind and get prepared for the next sessions with some coffee!

10:15AM

Workshops - 3A | 3B | 3C

Workshop 3A

Increased SEM Efficiency With Improved Chat and Phone Process

Room:

Stags Leap

Led By:

Jacob Moody, PCG Digital

Description:

People use search to get answers they want NOW. If our goal is to answer our customers, we need to be present when they are. By using and monitoring Chat and Phone results, we can give Google better signals to present your ads to more of those shoppers. Increase consumer experience while decreasing the time spent on the “chase” with this new improve SEM framework.

Workshop 3B

Your Next Battleground: An End-To-End E-Commerce Strategy

Room:

Mt Veeder

Led By:

Don Richards-Boeff, Upstart Auto Retail
Richard Seastrand, Upstart Auto Retail
Sarah Carter, Upstart Auto Retail
Nathan Hollenbeck, DelGrande Dealer Group
Kyle Dahl, Fletcher Auto Group

Description:

Digital Retail is so 2020. An end-to-end e-commerce strategy is where your dealership will win, or lose, customers in a post-pandemic world. We’ll discuss strategies to thrive in an increasingly competitive market, even in the face of extended supply-chain concerns and inventory shortages. The future of automotive sales is arriving faster than ever before, and this session will help drive your success by delivering on car buyers’ expectations whether they are online, in-store, or even in the metaverse.

Workshop 3C

Sales & Marketing Automation - Where to Start?

Room:

Howell Mountain

Led By:

Jason Harris, Matador.ai
Jeffrey Sultzer, Victory Automotive Group

Description:

Coming Soon!

11:15AM

Panel: Direct to Consumer Sales: Is There a Way to Satisfy OEMs and Dealer Groups

Session Type:

Panel

Room:

Main Stage

Led By:

Brian Pasch, Brian Pasch Enterprises

Speakers:

Rudi Thun, CDK Global
Mike Trasatti, DealerBuilt
Geno Walsh, Qvale Automotive
Charles Kim, Hudson Automotive Group

Description:

GM and Ford have announced plans to market their EV models direct to consumer with ordering done through a national portal. How will this impact sales and marketing strategies? How will dealers differentiate themselves when all EV models are sold at the same price? Get ready for a lively discussion.

12:15PM

Lunch: Sponsored by E-Drive Auto

Enjoy Lunch sponsored by E-Drive Auto. The perfect time to network and relax

1:15PM

Panel Discussion: The Electric Slide: What Content You Need For EV Marketing and SEO

Session Type:

Panel Discussion

Room:

Main Stage

Led By:

Brian Pasch, Brian Pasch Enterprises

Speakers:

Jamie Paton, PCG Digital
Bob George, Dealer.com
Heather Price, LaFontaine Automotive Group

Description:

With all of the new EV models being released or planned, customer are looking for answers from dealerships. Have you thought about what questions they will have? Is your website and staff prepared with answers? Brian will lead a discussion with agency partners and dealers about what content you should be creating.

2:15PM

Panel Discussion: OTT Marketing Strategies That Work

Session Type:

Panel Discussion

Room:

Main Stage

Led By:

Brian Pasch, Brian Pasch Enterprises

Speakers:

Jason Jones, Premion
Tara Rego, Spectrum Reach
Gino Cipperoni, Dealer eProcess
Dean Evans, FUEL & CARS

Description:

OTT video marketing is one of the fastest growing advertising channels for dealers but the industyry is fragmented and filled with misinformation. We gather a panel of experts to discuss the best ways dealers can leverage OTT and the campaign strategies that are generating the best return on ad spend (ROAS). If you have been struggling with OTT performance, don't miss this session.

3:15PM

Panel: Developing an Effective Customer Loyalty Program Before It's Too Late

Session Type:

Keynote

Room:

Main Stage

Led By:

Brian Pasch, Brian Pasch Enterprises

Speakers:

Juan Flores, Kelley Blue Book
Curtis DeGroote, MarketPoint by 3Wee Technologies
Allan Cooper, Cooper Media

Description:

So much time and energy is focused on attracting new customers but little attention, innovation, and powerful studies have been presented to encourage dealers to focus on customer retention to increase the lifetime value of each consumer. This year we will take a look at new ways dealers can use marketing and advanced communications to improve customer loyalty.