DMSC 2023 - SCHEDULE

There are several factors contributing to the roller-coaster like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic related lows. Meanwhile, dealers are operating leaner than before while trying to keep up evolving consumer behavior in a highly competitive landscape. Given these factors, how can dealerships employ a more effective sales strategy to overcome these challenges and thrive in a more competitive marketplace? With defection data that’s specific, timely and deep.

The automotive industry is in the midst of a dynamic and rapid transformation, driven by the rising expectations of a new generation of customers. This group demands a personalized, seamless, and fast shopping experience, yet many dealerships maintain outdated sales processes that no longer cater to the needs of modern shoppers. In this workshop, we’ll explore the ever-widening gap between the ways dealers sell and the ways that customers want to buy. We’ll pinpoint specific strategies to bridge this divide by aligning sales processes with modern customer expectations. Additionally, we’ll explore the latest industry trends and digital retailing best practices, empowering dealers to adapt and evolve their sales processes to enhance the experience for today’s customers. By prioritizing the customer experience, attendees will be well-positioned to drive loyalty, increase sales, and maximize profitability.

A comprehensive workshop that helps dealers maximize their marketing efforts by leveraging the power of data. We will provide participants with valuable insight into effective data analysis, utilization, and methodologies. In addition, we will break down real-world examples of how to create a synergy with dealers’ objectives and your fixed operations marketing strategies. Join us as we delve into the world of marketing data and transform your fixed operations marketing strategies for long-term success.

This advanced session will explore the differences between zero-party data, first-party data, second-party data, and third-party data. We will cover how a Customer Data Platform can collect and centralize these various data types, and how a CDP can utilize the data for attribution reporting, data enrichment marketing automation, and more!