Specials we're currently offering!
Ends April 1, 2023*
Early Bird Pricing
$995.00
$1,195.00
$200 off for Dealers & OEM’s
Dealers Only*
Buy 3, Get 1 Free
$745.00/each
$1,195.00/each
Bring your team and get 1 free!
Dealers Only*
Buy 1, Get 1 50% Off
$745.00/each
$1,195.00/each
Bring a teammate for only 1/2 price
DMSC 2023 - SCHEDULE
Day One Agenda
Sunday | May 21
Welcome to DMSC! Despite the shorter time frame, today’s sessions will deliver powerful education
8:00 AM - 9:00 AM
DAY 1
DOWNTIME
|
Room 401
Sunday Morning Inspiration
Join Carrie Pasch for a Sunday Morning Inspiration session!

Led by:
Carrie Pasch
9:00 AM - 12:00 PM
DAY 1
REGISTRATION
|
Waller Ballroom
Registration Opens
Check in for the event at the front desk, grab your badge, and find your way around the venue.
The first sessions will begin at 12:30 so get out and explore Downtown Austin!
9:30 AM - 11:00 AM
DAY 1
PRIVATE MEETING
|
Room 401
Closed Meeting for ASC Council Members: GA4 Standards and Implementation of Specification
Dealers, vendors, and members of the Automotive Standards Council for GA4 will gather to discuss changes to the specification and showcase new tools and templates to help dealers master GA4.

Brian Pasch
Brian Pasch Enterprises
11:30 AM - 12:30 PM
DAY 1
DOWNTIME
|
EXTERNAL
Open Lunch
12:30 PM - 1:30 PM
DAY 1
WORKSHOPS
|
BREAKOUT ROOMS
Workshops | Sessions 01
- Workshop 01
- Workshop 02
- Workshop 03
- Workshop 04
- Virtual Workshop
CDPs | Data
Room 401
Learning Through Failure with Defection Data
There are several factors contributing to the roller-coaster like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic related lows. Meanwhile, dealers are operating leaner than before while trying to keep up evolving consumer behavior in a highly competitive landscape. Given these factors, how can dealerships employ a more effective sales strategy to overcome these challenges and thrive in a more competitive marketplace? With defection data that’s specific, timely, and deep. Join Eric DeMont’s conversation with dealership panelists, Ashley Lopez Cavazos, Thomas Agresti, and Gray Scott to learn how daily defection data can provide a leg up in this ever-changing marketplace.


Eric DeMont
Urban Science


Ashley Lopez Cavazos


Tom Agresti
Dream Motor Group


Gray Scott
AutoGenius
Connected Retailing
Room 402
From Old School to Cool: Updating Sales Processes for Modern Customers
The automotive industry is in the midst of a dynamic and rapid transformation, driven by the rising expectations of a new generation of customers. This group demands a personalized, seamless, and fast shopping experience, yet many dealerships maintain outdated sales processes that no longer cater to the needs of modern shoppers. In this workshop, we’ll explore the ever-widening gap between the ways dealers sell and the ways that customers want to buy. We’ll pinpoint specific strategies to bridge this divide by aligning sales processes with modern customer expectations. Additionally, we’ll explore the latest industry trends and digital retailing best practices, empowering dealers to adapt and evolve their sales processes to enhance the experience for today’s customers. By prioritizing the customer experience, attendees will be well-positioned to drive loyalty, increase sales, and maximize profitability.


Tim Cox
CarNow
Fixed Ops Marketing
Room 601
Data-Driven Success: Optimizing Fixed Operations Marketing Strategies
A comprehensive workshop that helps dealers maximize their marketing efforts by leveraging the power of data. We will provide participants with valuable insight into effective data analysis, utilization, and methodologies. In addition, we will break down real-world examples of how to create a synergy with dealers’ objectives and your fixed operations marketing strategies. Join us as we delve into the world of marketing data and transform your fixed operations marketing strategies for long-term success.


Ian Favre
MarketPro3


Nick Shaffer
MarketPro3


Will Allen
MarketPro3


Joe Castelino
American Motors Group
Marketing
Room 602
Ant Man’s Guide to Superhero-Level SEO
SEO is your dealership’s most important marketing channel… But it’s one of the most difficult to understand and implement correctly. Greg will outline current SEO best practices, so you can choose the right vendor, hold your current vendor accountable, or know exactly what to do if you want to handle SEO in-house. You’ll learn how to optimize the 4 areas that influence your visibility – site content, links, Google Business Profiles, and reviews. Greg will also share data from over 700 dealership SEO audits, so you know what dealers are doing (or not doing) in the real world.


Greg Gifford
SearchLab
CDPS | Data
Virtual Workshop
Zero, First, Second, and Third... It's a Data Party 🎉
This advanced session will explore the differences between zero-party data, first-party data, second-party data, and third-party data. We will cover how a Customer Data Platform can collect and centralize these various data types, and how a CDP can utilize the data for attribution reporting, data enrichment marketing automation, and more!


Brian Davis
Orbee
1:30 pM - 2:30 pM
DAY 1
Roundtables
|
Waller Ballroom
CDP Showcase
This will be a speed dating opportunity for dealers to meet with companies offering CDP and CDP Hybrid platforms in the main ballroom. Every 15 minutes dealers will rotate tables to visit with another company and ask questions.
Featured Companies & Guests:
CDPs | Data
2:30 PM - 3:00 PM
DAY 1
DOWNTIME
|
Waller Exhibit Hall
Coffee Break & Exhibit Hall Opens
Take a breather, grab a coffee or some juice to keep your mind fresh




3:00 PM - 3:30 PM
DAY 1
KICKOFF
|
Waller Ballroom
Conference Kickoff & Welcome
Join Brian Pasch in his kickoff keynote on the Main Stage discussing the latest breakthroughs in the Automotive Industry and review the major themes for the conference.




Brian Pasch
Brian Pasch Enterprises




3:30 PM - 4:30 PM
DAY 1
KEYNOTE
|
Waller Ballroom
It’s Time to Get REAL With Your Customers
As a business owner, you understand that the value of a customer extends beyond just a single transaction. As a Customer Engagement Platform or CEP we understand the importance of that and at scale. However, it can be challenging to fully capitalize on the potential value of your customers. By leveraging your first-party data correctly you can enhance customer value over time and drive growth for your business. Automating and personalizing your customer touchpoints can lead to measurable improvements in profitability and customer loyalty. In short – It’s time to get REAL


Mike Wethington
Outsell




CDPs | Data
4:30 pM - 5:30 pM
DAY 1
PANEL
|
Waller Ballroom
Identity Resolution Is the Foundation of CDPs
Identifying consumers who are shopping online and matching them with a known entity is the foundation of a Customer Data Platform (CDP). Learn about the various ways companies are using identity and entity resolution to power better customer experiences and marketing outcomes.




Brian Pasch
Brian Pasch Enterprises


Atul Patel
Orbee


Mike Greer
Tealium


Erik Hjermstad
Experian


Joe Kyriakoza
S&P Global Mobility,
Polk Automotive Solutions
CDPs | Data
5:30 pM - 6:30 pM
DAY 1
Keynote
|
Waller Ballroom
NextGen AI: How Customer Data Platforms and ChatGPT are Accelerating Dealership Sales
Take a deep dive into the latest advancements in AI technology and explore how they are revolutionizing the way the automotive industry does business. Learn how Customer Data Platforms (CDPs) and ChatGPT are helping dealers build stronger, more resilient businesses using powerful data strategies that deliver excellent shopper experiences and build customer loyalty with intelligent, personalized, highly relevant engagements across the shopper journey. This session will feature a detailed data-based case study of a dealership that has successfully implemented a CDP and a review of several groundbreaking chat sessions held by ChatGPT with real-world dealership customers.


Aharon Horwitz
Fullpath
CDPs | Data
6:30 PM - 7:30 PM
DAY 1
DOWNTIME
|
Waller Exhibit Hall
Evening Reception: Cocktail Hour
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres. Sponsored by our Event Sponsors

