Ashley Cavazos has been in automotive for 13 years. Her journey started as a temporary receptionist at a small-town Ford dealership in South Texas. From there she joined the team full time and held several roles focused on customers and marketing. She fell in love with automotive and saw an opportunity to impact the customer experience, taking a huge leap of faith by moving to Minnesota to help an automotive group build their BDC strategy. Fast forward to today, she is an industry leader in digital retail and digital strategy.