BRIEF AGENDA
Agenda Overview
Quickly see the educational session layout. Use the links below the date to view the more in-depth daily agendas!
*Agenda subject to change*
Sunday, May 21
8:00 AM
Sunday Morning Inspiration
9:00 AM
Registration Opens
10:00 AM
Open Meeting: GA4 Standards and Implementation of Specification
11:30 AM
Open Lunch
12:30 PM
Workshop Sessions 01
1:30 PM
CDP Showcase
2:30 PM
Coffee Break
3:00 PM
Conference Kickoff & Welcome
3:30 PM
Keynote Address by Outsell
4:30 PM
Main Stage Panel – Identity Resolution Is the Foundation of CDPs
5:30 PM
Keynote Address: How to Leverage Your Dealership Data to Maximize the Lifetime Value of Your Customers
6:30 PM
Cocktail Hour Reception
Monday, May 22
7:00 AM
Breakfast
8:00 AM
Main Stage Panel – Hosted by DealerBuilt
9:00 AM
Workshops Session 02
10:00 AM
Coffee Break
10:30 AM
Keynote Address: Modern CDP: Actionable Roadmap and Best Practices
11:30 AM
Keynote: The Digital Transformation of Digital Advertising Through AI
12:30 PM
Lunch
1:30 PM
Workshops Session 03
2:30 PM
Coffee Break
3:00 PM
Fireside Chat – Shoelaces
4:00 PM
Keynote Address – Revolutionizing Auto Sales: From Living Room to Showroom, Master Connected Retailing for Unrivaled Dealer Profitability
5:00 PM
Main Stage Panel: Advanced Data Activation of Data from CDP’s
6:00 PM
Main Stage Panel: Using Technology To Improve Marketing Outcomes
7:00 PM
Cocktail Hour Reception
Tuesday, May 23
7:00 AM
Breakfast – Sponsored by Equifax
8:00 AM
Mainstage Panel: Clean Rooms – Safely Unlocking More From Your CDP and 3rd Party Data Sets
9:00 AM
Workshops Session 04
10:00 AM
Coffee Break
10:30 AM
Mainstage Panel: Integrating Call Data into CDP’s
11:30 AM
Keynote Address: The Secret to Digital Retail Success Might Not Have Anything to do With Tools and Technology
12:30 PM
Lunch
1:30 PM
Keynote Address: The State of Dealership Data: Why Dealers Must Prioritize Activation, Integration & Security.
2:30 PM
Coffee Break
3:00 PM
Breakthrough Case Study
4:00 PM
CDP Research Report
5:00 PM
Closing Statements
6:00 PM
Cocktail Hour Reception
