BRIEF AGENDA

Agenda Overview

Quickly see the educational session layout. Use the links below the date to view the more in-depth daily agendas!

*Agenda subject to change*

Sunday, May 21

8:00 AM

Sunday Morning Inspiration

9:00 AM

Registration Opens

10:00 AM

Open Meeting: GA4 Standards and Implementation of Specification

11:30 AM

Open Lunch

12:30 PM

Workshop Sessions 01

1:30 PM

CDP Showcase

2:30 PM

Coffee Break

3:00 PM

Conference Kickoff & Welcome

3:30 PM

Keynote Address by Outsell

4:30 PM

Main Stage Panel – Identity Resolution Is the Foundation of CDPs

5:30 PM

Keynote Address: How to Leverage Your Dealership Data to Maximize the Lifetime Value of Your Customers

6:30 PM

Cocktail Hour Reception

Monday, May 22

7:00 AM

Breakfast

8:00 AM

Main Stage Panel – Hosted by DealerBuilt

9:00 AM

Workshops Session 02

10:00 AM

Coffee Break

10:30 AM

Keynote Address: Modern CDP: Actionable Roadmap and Best Practices

11:30 AM

Keynote: The Digital Transformation of Digital Advertising Through AI

12:30 PM

Lunch

1:30 PM

Workshops Session 03

2:30 PM

Coffee Break

3:00 PM

Fireside Chat – Shoelaces

4:00 PM

Keynote Address – Revolutionizing Auto Sales: From Living Room to Showroom, Master Connected Retailing for Unrivaled Dealer Profitability

5:00 PM

Main Stage Panel: Advanced Data Activation of Data from CDP’s

6:00 PM

Main Stage Panel: Using Technology To Improve Marketing Outcomes

7:00 PM

Cocktail Hour Reception

Tuesday, May 23

7:00 AM

Breakfast – Sponsored by Equifax

8:00 AM

Mainstage Panel: Clean Rooms – Safely Unlocking More From Your CDP and 3rd Party Data Sets

9:00 AM

Workshops Session 04

10:00 AM

Coffee Break

10:30 AM

Mainstage Panel: Integrating Call Data into CDP’s

11:30 AM

Keynote Address: The Secret to Digital Retail Success Might Not Have Anything to do With Tools and Technology

12:30 PM

Lunch

1:30 PM

Keynote Address: The State of Dealership Data: Why Dealers Must Prioritize Activation, Integration & Security.

2:30 PM

Coffee Break

3:00 PM

Breakthrough Case Study

4:00 PM

CDP Research Report

5:00 PM

Closing Statements

6:00 PM

Cocktail Hour Reception

Join us in Austin for truly intimate automotive education!