3 DAY CONFERENCE AGENDA
JULY 11-13TH, 2021
Get excited for safe, in-person networking and learning! Amplify the investment in your continued education by attending a high level conference focused on strategy and processes while learning directly from industry experts.
Sunday Morning Inspiration
Hosted by: Carrie Pasch, Brian Pasch Enterprises
Certification Course 1 | Digital Retailing
Led By: Glenn Pasch, PCG Digital
Certification Course 2 | Advanced Analytics & Tag Management
Led By: Dan Moore, VistaDash| Catilin Ott, Vistadash
Certification Course 3 | The Brand Connection
Led By: Paul Daly, Congruent Story
Certification Course 4 | Social Media Advertising
Led By: Sarah Ciociola, PCG Digital | Brooke Furniss, Rosen Automotive
Lunch & Wine Tasting Competition
Official Conference Opening
Speaker: Brian Pasch, Brian Pasch Enterprises
Keynote | How To Build A Winning Culture For Modern Retail
Speaker: Fleming Ford, ESI Retail Leadership Academy
Keynote | The Journey from Content to Audience
Speaker: James Rothwell, Effectv
Keynote | Improving Marketing ROI and Sales Efficiency Through Effective Call Handling
Speakers: Cassie Broemmer, CarWars
Kickoff Cocktail Hour
Certificate Courses & Workshops
Learn more about the hard hitting education you’ll receive at the Digital Marketing Strategies Conference 2021
PREMIUM Ticket Holders can arrive early Sunday morning on July 11th to get BPE Certified in four different courses! Gain MASTERCLASS level education during this condensed learning experience by industry experts in just a few short hours.
ADVANCED ANALYTICS & TAG MANAGEMENT
Dan Moore & Catilin Ott
The Brand Connection
SOCIAL MEDIA ADVERTISING
Bring your laptops and logins for hands-on workshops!
Follow along with the material being presented, ask real life questions from examples inside your own accounts before taking it back and incorporating it into your business.
Every attendee will even receive access to the workshops virtually after the event for continued learning, so don’t worry if you happen to miss something!
WORKSHOP SESSION 1
MONDAY, JULY 12 | 1:00 PM
Taking A Bite Out Of Google Analytics 4
Grow Your Share With Multiscreen Video Advertising
Create, Engage & Grow Your Own First-Party Data
WORKSHOP SESSION 2
MONDAY, JULY 12 | 2:30 PM
Service Retention: The Key To Growing Your Dealership
How to get the most out of your OEM Program
As the Cookies Crumble, how will Automotive Digital Marketing Respond?
WORKSHOP SESSION 3
TUESDAY, JULY 13 | 2:30 PM
Converting Your First-Party Data Through Social Advertising
What’s New With Google My Business
Brian Pasch Enterprises
Audience Targeted TV in a Digital Age: Utilizing the best of digital, with the power of TV