Early Bird Pricing Ends on January 31, 2023   —  Act Fast & Get Our Lowest Ticket Price, Grab Your Tickets Now!

Early Bird Pricing Ends on January 31, 2023   —   Grab Your Tickets Now!

Jump To Links:

May 21-23, 2023
Austin, Texas

Get Prepared for
The GA4 Transition

Meetings will be held at the Westin Downtown Austin

Dealers, join us on May 24th, one day after DMSC for a full day of training dedicated to ensuring your dealership is prepared for GA4. 

Bundle & Save: Join us for 4 Days!

Only 50 Seats Available, Act Fast!

Only 50 Seats Available, Act Fast!

The Automotive GA4 Experts You'll Work ALONGSIDE

Brian Pasch

Brian Pasch Enterprises


George Nenni

Generations Digital


Colleen Harris


Director Product Manager

Cat Ott


Director of Market Strategy

Brook Barker

Dealer Inspire

Analytics Director


Meetings will be held at the Westin Downtown Austin

A short walk from the Austin Marriott
Sessions will be held in the Ballroom Continental III

7:30am - 8:00am


Enjoy a buffet style breakfast

8:00am - 8:15am

Welcome & Introductions

Welcome to GA4 Day! 

8:15am - 9:15am

GA4 Overview & ASC Standards

Led by Brian Pasch, BPE

9:15am - 9:45am

What is Important to the Business to Track?

Brian Pasch, George Nenni, Colleen Harris, Cat Ott & Brook Barker

9:45am - 10:00am

Coffee Break

Take a break to grab coffee or refreshments 

10:00am - 11:00am

GA4 Navigation and Basic Overview

Led by Cat Ott, Vistadash

11:00am - 12:00pm

Investigating Data and Traffic in GA4

Led by George Nenni, Generations Digital

12:00pm - 12:30pm


Enjoy a buffet style lunch 

12:30pm - 1:30pm

Storytelling with Looker Studio Templates

Led by Colleen Harris, Ansira

1:30pm - 2:00pm

Troubleshooting Tips: Checking Events That Stop

Ensure your events continue to run smoothly

2:00pm - 2:30pm

Talking to Vendors & Partners

Learn how to efficiently converse with your vendors and partners. 

2:30pm - 3:00pm

Open Q&A

Time is alloted for questions from attendees for our speakers


Meetings End!

Thank you for joining us GA4 Day and DMSC23! 

What You Can Expect To Learn

The GA4 Day event will be facilitated by automotive industry professionals, who will provide practical training to help you transition from Universal Analytics to Google Analytics 4. The event will offer guidance on several topics listed below.

BONUS: Engage in a hands-on lab where each dealer attending can have an expert look at their set up and answer questions.


Add-On GA4 Day to your 3-Day DMSC Ticket and Save $400!

Join us in Austin for 3 days of top-level education and get our all new bonus day for GA4 Training for only $95. Only 50 seats are available, so act fast to secure your spot! 




Early Bird


Join us for all 3 days and the all-new GA4 Day for $400 off!

Add GA4 Day for only $95

Four day, all-access format

Networking with other experts

Breakfast & lunch included

Cocktail Receptions each night


GA4 Day Ticket


Early Bird


Join us for our NEW GA4 Training Day on May 24th.

Full Day of GA4 Training

Led by experts in Auto on GA4

Breakfast & lunch included

Hands-on lab session

Join us in Austin for truly intimate automotive education!

DMSC Will Return to Austin
on June 2-4, 2024

DMSC will return to Austin on June 2-4, 2024

Stay Tuned for More Information and Join our Fall Event; Modern Retailing Conference in Palm Beach, FL


Join us in Palm Beach for
Pasch Group's Fall Event

Join us in Palm Beach for Pasch Group's Fall Event