Meetings will be held at the Westin Downtown Austin
A short walk from the Austin Marriott Sessions will be held in the Ballroom Continental III
7:30am - 8:00am
Breakfast
Enjoy a buffet style breakfast
8:00am - 8:15am
Welcome & Introductions
Welcome to GA4 Day!
8:15am - 9:15am
GA4 Overview & ASC Standards
Led by Brian Pasch, BPE
9:15am - 9:45am
What is Important to the Business to Track?
Brian Pasch, George Nenni, Colleen Harris, Cat Ott & Brook Barker
9:45am - 10:00am
Coffee Break
Take a break to grab coffee or refreshments
10:00am - 11:00am
GA4 Navigation and Basic Overview
Led by Cat Ott, Vistadash
11:00am - 12:00pm
Investigating Data and Traffic in GA4
Led by George Nenni, Generations Digital
12:00pm - 12:30pm
Lunch
Enjoy a buffet style lunch
12:30pm - 1:30pm
Storytelling with Looker Studio Templates
Led by Colleen Harris, Ansira
1:30pm - 2:00pm
Troubleshooting Tips: Checking Events That Stop
Ensure your events continue to run smoothly
2:00pm - 2:30pm
Talking to Vendors & Partners
Learn how to efficiently converse with your vendors and partners.
2:30pm - 3:00pm
Open Q&A
Time is alloted for questions from attendees for our speakers
3:00pm
Meetings End!
Thank you for joining us GA4 Day and DMSC23!
What You Can Expect To Learn
The GA4 Day event will be facilitated by automotive industry professionals, who will provide practical training to help you transition from Universal Analytics to Google Analytics 4. The event will offer guidance on several topics listed below.
BONUS: Engage in a hands-on lab where each dealer attending can have an expert look at their set up and answer questions.
Proper set up and inspection of GA4 parameters
Understanding the Automotive Standards Council (ASC) event library
Creating custom reporting KPIs
Configuring ASC events as conversion events
Using Looker Studio to create GA4 reports that are meaningful
Creating traffic health scores
Using GA4 conversion events in Google Ads
BUNDLE & SAVE
Add-On GA4 Day to your 3-Day DMSC
Ticket and Save $400!
Join us in Austin for 3 days of top-level education and get our all new bonus day for GA4 Training for only $95. Only 50 seats are available, so act fast to secure your spot!
$1,090.00
DMSC + GA4 DAY
$995.00
Early Bird
$1,195.00/each
Join us for all 3 days and the all-new GA4 Day for $400 off!