Jamie Paton is the SEO Director at PCG Digital, a full-service digital marketing agency specializing in automotive digital advertising. She has over a decade of marketing experience in the automotive industry with a particular knack for SEO and content creation. As such she spends her days toiling away on dealership websites and Google Business Profiles or deep-diving in Google Analytics and Google Search Console. In addition to leading the PCG Digital SEO and Content teams through the ever-changing landscape that is organic search, she also has a passion for educating dealers on best search engine optimization practices and current strategies to help increase their online visibility. Discovering the joys of GA4 is her current venture.