Co-Founder & CEO
3 Birds Marketing
CDPs | Data
As a former criminal defense attorney, Kristen Judd honed her passion for high quality content tailored to specific audiences, powers of persuasion and “marketing” chops in challenging arenas. As co-founder and CEO of 3 Birds Marketing, she combines these skills with an unwavering commitment to partnering with clients, bringing a consumer-focused perspective to increasing transparency, trust and loyalty between dealerships and consumers, and the intelligent use of data to accomplish this. It is a fresh approach has resonated with dealers across the country. She believes in driving continuous development of 3 Birds’ integrated digital marketing solutions and analytics programs, creating greater impact and marketing effectiveness and building lasting client relationships at every level of automotive retail.
Today, Kristen continues to make a case for disrupting the traditional automotive marketing paradigm. From pushing conversations about the way our industry thinks about ROI and LTV, to entering comprehensive OEM partnerships to provide enterprise-level analytics and insight solutions on the online presence of dealerships all across the globe, Kristen continues to advance 3 Birds’ mission of pushing automotive marketing forward.