Director of OEM Marketing Solutions
As Director, OEM Marketing Services at Experian, Laurel Malhotra leads client strategy and solutions for omni-channel digital marketing for brands, agencies, publishers and platforms in the auto vertical. She is passionate about automotive marketing planning, insights & analytics and digital campaign measurement design. Malhotra’s work has driven the launch of Experian Automotive’s digital marketing business as a single source, interoperable data solution for audience building, insights, media activation, identity, and closed loop measurement provider to auto brands and their agencies.
Malhotra is a digital advertising and marketing executive that led the growth of big brand partnerships at Cars.com for over 15 years. She is a past participant and panelist at J.D. Power, AdExchanger contributor, publisher of the study, ‘Myth: Millennials Don’t Buy Vehicles’, and serves as a cross business unit subject matter expert and trainer for digital marketing solutions at Experian. She has a background in business development, integrated marketing, partnership planning, and digital ad product and data solution design.
Malhotra is passionate about diversity, equity and inclusion for women in the advertising, AdTech, publishing, data science, marketing, and agency workplace. She started the Loyola University Webcamp for Girls that teaches girls about internet business planning and website development. And, she has been a She Runs It Ambassador since 2017. Malhotra has a BS in Advertising Management from Michigan State University and a MBA from Loyola University