Lisa Gener is an accomplished Digital Advertising Strategist with 18 years of retail automotive marketing and management expertise. She has worked in all aspects of automotive, including dealer profitability, digital advertising, employee / customer experience, engagement, advocacy, and customer loyalty. As a motivated change agent, Lisa is hyper-focused on acting as a true partner to dealer operators by helping them develop a deeper understanding of digital advertising, best practices, and attribution correlation. Her focus on transparent digital metrics while keeping the dealer as the priority has earned her a loyal following of clients and fans in automotive. Her mission is to implement front-line technologies and solutions that eliminate wasted spend and increase net profit.