Chief Revenue Officer
Lisa Gener is an accomplished Digital Advertising Strategist who contributes 17 years of retail automotive marketing and management expertise. Lisa’s success and experience has evolved through working in all aspects of Automotive initiatives including: Dealer Profitability, Digital Advertising, Employee / Customer Experience, Engagement, Advocacy and Customer Loyalty. Lisa’s focus is implementing transparent digital technologies and e-commerce processes, while educating dealer operators through a deeper understanding of digital advertising, best practices and attribution correlation. Lisa is hyper dealer-centric and her mission is to implement front-line technologies and solutions that eliminate wasted spend and increase net profit.