Logan is a management consulting executive leading Slalom’s Global Digital Strategy capability with a focus on Marketing and Advertising Transformation. In his role, Logan works with customers to define their vision for digital customer experience and how people, process, technology, and data can make those visions a reality. Logan believes experience-led and privacy-first data and technology strategies are key to successful customer experience. Prior to Slalom, Logan leveraged his industry experience  to lead consulting teams focused on digital innovation, user experience, and technology implementation to achieve business outcomes.