Matt is a member of the AWS Clean Rooms Business Development team. In his role, Mat drives customer and partner adoption for the AWS Clean Rooms service specializing in the advertising and marketing industry and associated use cases.  Matt believes in the primary privacy-enabled data collaboration underpinning all facets of customer experience and addressable advertising.  Prior to AWS, Matt led go-to market efforts for ad technologies and consumer data products purpose-built to inform smarter marketing and deliver better customer experiences.