Founder & CEO
CDPs | Data
Mike Wethington is the Founder/CEO of Outsell. Outsell is a leading data and technology company that was founded in 2004. Mike has served the automotive industry with a focus on customization and customer centric marketing through first in market technology for over 17 years. Today Outsell is the leading Customer Data and Engagement Platform (CDEP) for the Automotive Industry.
Mike is a serial entrepreneur with a proven track record of building profitable, high growth businesses. His industry experience ranging from start-ups, emerging growth companies to large multinational corporations in the automotive, banking, computer, financial services, insurance, retail, and telecommunications industries.
In addition to leading Outsell, Mike is managing partner of Synet Ventures, a Minneapolis-based venture capital firm focused on taking innovative business opportunities to the next level. Mike is also a former Regent of St. John’s University and was honored as a finalist for the 2012 Ernst & Young Entrepreneur of the Year Awards.
He lives in Minneapolis with his wife and is the proud father of a daughter and a son.