Rudi Thun

COO of Modern Retail

Rudi Thun oversees the Business Operations for CDK Roadster, which enables transparent, fully digital car-buying through dealership websites and CDK’s digital retailing, internet lead response, live chat, trade-in appraisal, and dealer group solution services.

A Detroit native, Rudi turned his boyhood passion for cars into a career, securing his very first job at Ford Motor Company and later rising through the ranks as an executive leader in online automotive for more than 15 years.

Prior to directing CDK Roadster’s daily operations, Rudi held various leadership roles including Head of Vehicles for eBay Motors, COO of CarWoo!, a VC-funded new car marketplace, and was vice president and general manager of AOL’s automotive properties. 

Rudi earned a Bachelor of Science degree in mechanical engineering from Cornell University and an MBA from University of California at Berkeley.

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