Aharon

Horwitz

CEO & Founder

Aharon is the CEO and Co-founder of Fullpath (Formally AutoLeadStar), a customer data & experience platform (CDXP) technology changing the way that cars are sold. Fullpath serves hundreds of leading car dealerships across the US and Canada as well as leading car brands like Stellantis and Toyota. Over the years Aharon has spoken and published widely on a number of subjects including geopolitics, activism, social change, and innovation.

In 2007 Aharon co-founded and led PresenTense, a global incubator for socially minded startups that opened branches throughout the world, including the US, Canada, Europe, and Israel. While leading PresenTense Aharon became enamored with the impact that small and medium businesses can make on local economies. Together with two technologically-minded buddies of his from his army service and university, he launched the venture that would become Fullpath, aiming to deliver cutting edge technology car dealers, empowering them to compete with much larger digital players.

In his role as CEO of Fullpath Aharon regularly speaks and writes about automotive innovation, contributing to industry publications including Dealer Magazine, Globes, and Dealer Marketing, as well as headlining sessions at leading industry conferences. Beyond the automotive industry, initiatives led by Aharon have been covered by Inc. Magazine, The Next Web, and LifeHacker, and have been partnered with leading technology platforms like Mailchimp, Infusionsoft, and others. Aharon lives in Jerusalem, site of AutoLeadStar’s R&D organization, with his wife Alieza and two young children.

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