Terry Laughridge has served as the COO for Fuel, a CARS Inc. company, since late 2019. In this position, he is helping fellow dealers innovate their marketing strategies to increase sales and profitability.
Terry’s position in today’s advertising and marketing environment is straight forward; investing in your market to drive traffic should be a priority exercise without one dollar being wasted. Every dollar spent should be on an audience in your back yard or your competitors that said yesterday I want or need a vehicle before one dime is spent anywhere else with sight sound and motion.
Terry is a global leader in the industry with more than 40 years of experience in all areas of automotive retail. From 1991-1999, Terry served as a partner at Zimmerman Advertising, a full-service advertising agency specializing in retail brands. In 2001 Terry served as the director of tier two advertising at TBWA Worldwide, in Tokyo, Japan, an international advertising agency that creates disruptive ideas for brands.