April 26-28 | Scottsdale, AZ

The AMP Award

Celebrating Outstanding Marketers
Who Moved Metal and Built Momentum

Celebrating Outstanding Marketers Who Moved Metal and Built Momentum

Real Innovation. Real Results. Real Receipts.

Introducing the Automotive Marketing Professional Award, where automotive marketers will face-off in five categories, showcasing the most innovative solutions that captured lightning in a bottle.

What is the Automotive Marketing Professional Award?

This award recognizes automotive marketing professionals and teams behind outstanding, measurable marketing outcomes for dealerships, dealer groups, OEMs, and vendors — powered by fresh thinking, strong execution, and proof of results.

What We're Looking For:

Nominate Yourself or a Colleague

Put yourself forward or spotlight someone doing standout work. Share the story, the idea, and the numbers behind it.

Committee of Industry Experts

Voting is public, but final winners are selected by an independent committee of industry experts to ensure a fair decision.

The Award Categories

Choose Your Lane

One winner will be selected from each of these five categories. Find the category that fits your situation and enter today! 

Single-Point Store

Individual dealership excellence.

Dealer Group

(2-49 rooftops)

Strategies scaling across regions.

Large Dealer Group

(50+ rooftops)

Enterprise-level marketing execution.

Manufacturer

OEM level campaigns.

Vendors

Tech and service providers driving results.

Submission Information

What's Required:

Choose your category and submit a concise, interview-style entry. Most strong submissions take a max of 60 minutes to complete. 

Questions to Think About When Submitting:

Timeline

Ready to Enter?

Nominate yourself or someone!

The Benefits of Entering

01. Recognition

Featured Nominee Profile

Every qualified nominee gets a featured profile on our site during the voting period.

02. Exposure

DMSC Coverage

Recognition on-site at DMSC 2026 plus post-event recap coverage sent to the industry.

03. Spotlight

Winner Media Package

Winners can join Brian on the Brian Pasch Podcast to break down the nomination and award win.

Frequently Asked Questions

Yes, self-nominations are encouraged. 

No. While we’d love to see you in Scottsdale for DMSC, attendance is not required to win an award.

Yes — as long as the primary organization (the dealer/OEM) approves the submission and validates the outcomes.

Use ranges publicly (e.g., ’20-30% lift’) and/or share exacts only with the review committee and mark the information as “private” in your submission. 

Yes. You can submit one entry per unique project or case study.

After nominees are selected, we’ll open public voting to gather industry input. Voting serves as a signal, but final winners are chosen by our expert review committee to ensure a fair, consistent decision.

Submit screenshots, files, or links that validate your results. Examples include GA4 exports, CRM reports, call tracking data, ad platform reporting, RO metrics, and lift studies.

Can’t find your questions? Reach out to dawn.pasch@pcgcompanies.com

Real Innovation. Real Results. Real Receipts.

Think Your Strategy Has What It Takes to Win?

Get crowned as the Automotive Marketing Professional of the Year by showcasing your game-changing marketing solution

Start Your Submission