Session Details Coming Soon

conference agenda Outline

See a sneak-peak of our three-day agenda outline. Detailed information on each session will be dropping soon!

agenda coming soon
stay tuned!

day one - sunday

Sunday Morning Inspiration

Get your Sunday started with an inspiration session.

8:00am

|

Day 1

|

Downtime

|

Room 401

Marketing

Data

Sales

Beyond

Sponsored by:

Registration Opens

Check in for the event at the front desk, grab your badge, and find your way around the venue.

9:00am

|

Day 1

|

Downtime

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Certified Learning Lab - Course 01

Certificate Course

Become a power-user with our Certified Learning Lab Courses. Stay tuned for more information!

11:00am

|

Day 1

|

Learning Lab

|

Room 401

Marketing

Data

Sales

Beyond

Sponsored by:

Certified Learning Lab - Course 02

Certificate Course

Become a power-user with our Certified Learning Lab Courses. Stay tuned for more information!

11:00am

|

Day 1

|

Learning Lab

|

Room 402

Marketing

Data

Sales

Beyond

Sponsored by:

Certified Learning Lab - Course 03

Certificate Course

Become a power-user with our Certified Learning Lab Courses. Stay tuned for more information!

11:00am

|

Day 1

|

Learning Lab

|

Room 403-404

Marketing

Data

Sales

Beyond

Sponsored by:

Certified Learning Lab - Course 04

Certificate Course

Become a power-user with our Certified Learning Lab Courses. Stay tuned for more information!

11:00am

|

Day 1

|

Learning Lab

|

Room 405

Marketing

Data

Sales

Beyond

Sponsored by:

Lunch

Only For Learning Labs Attendees

For those who have joined us for the Learning Labs, take a break and grab your boxed lunch to recharge and converse with attendees.

1:00pm

|

Day 1

|

Downtime

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Industry Update

Join Brian Pasch in the Ballroom for the signature Industry Update Kickoff discussing the latest breakthroughs in the automotive industry!

2:00pm

|

Day 1

|

Kickoff

|

Waller Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Keynote Address

Don’t miss our insightful keynote addresses. A moment to hear from renowned speakers, offering groundbreaking ideas and actionable strategies from the forefront of the automotive sector.

2:30pm

|

Day 1

|

Keynote

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Mainstage Panel

Our mainstage panel sessions are forums for collective expertise. Engage with a lineup of speakers as they offer varied insights on pivotal automotive industry developments through in-depth, conversational discussions.

3:15pm

|

Day 1

|

Panel

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Keynote Address

Don’t miss our insightful keynote addresses. A moment to hear from renowned speakers, offering groundbreaking ideas and actionable strategies from the forefront of the automotive sector.

4:15pm

|

Day 1

|

Keynote

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Cocktail Hour Reception

Gather in the exhibit hall for opportunities to network with industry friends, fellow unacquainted attendees and vendors while enjoying cocktails and hors d’oeuvres.

5:00pm

|

Day 1

|

Downtime

|

Waller Exhibit Hall

Marketing

Data

Sales

Beyond

Sponsored by:

day two - monday

Breakfast

Catch up over breakfast and start your day right. Enjoy a tasty meal and casual networking, setting you up for a day of learning and connecting.

7:00am

|

Day 2

|

Downtime

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Main Stage Panel

Our mainstage panel sessions are forums for collective expertise. Engage with a lineup of speakers as they offer varied insights on pivotal automotive industry developments through in-depth, conversational discussions.

8:00am

|

Day 2

|

Downtime

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Workshop - Session 01

Workshops – Group A

Participate actively in our workshop sessions. These hands-on experiences brought to you by industry experts provide practical skills and knowledge directly applicable to your dealership, enhancing your strategies and day-to-day functionalities.

9:00am

|

Day 2

|

Workshop

|

Room 401

Marketing

Data

Sales

Beyond

Sponsored by:

Workshops - Session 02

Workshops – Group A

Participate actively in our workshop sessions. These hands-on experiences brought to you by industry experts provide practical skills and knowledge directly applicable to your dealership, enhancing your strategies and day-to-day functionalities.

9:00am

|

Day 2

|

Workshop

|

Room 402

Marketing

Data

Sales

Beyond

Sponsored by:

Workshop - Session 03

Workshops – Group A

Participate actively in our workshop sessions. These hands-on experiences brought to you by industry experts provide practical skills and knowledge directly applicable to your dealership, enhancing your strategies and day-to-day functionalities.

9:00am

|

Day 2

|

Workshop

|

Room 403-404

Marketing

Data

Sales

Beyond

Sponsored by:

Workshop - Session 04

Workshops – Group A

Participate actively in our workshop sessions. These hands-on experiences brought to you by industry experts provide practical skills and knowledge directly applicable to your dealership, enhancing your strategies and day-to-day functionalities.

9:00am

|

Day 2

|

Workshop

|

Room 405

Marketing

Data

Sales

Beyond

Sponsored by:

Coffee Break

Enjoy a coffee break to refresh and network. Grab refreshments, chat with peers, and prepare for the next sessions

9:45am

|

Day 2

|

Downtime

|

Waterloo Exhibit Hall

Marketing

Data

Sales

Beyond

Sponsored by:

Keynote Address

Don’t miss our insightful keynote addresses. A moment to hear from renowned speakers, offering groundbreaking ideas and actionable strategies from the forefront of the automotive sector.

10:15am

|

Day 2

|

Keynote

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Mainstage Panel

Our mainstage panel sessions are forums for collective expertise. Engage with a lineup of speakers as they offer varied insights on pivotal automotive industry developments through in-depth, conversational discussions.

11:00am

|

Day 2

|

Panel

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Lunch

Take a break for lunch and recharge. Indulge in a buffet-style meal while meeting fellow attendees in a relaxed setting, perfect for informal chats and building relationships.

12:00pm

|

Day 2

|

Downtime

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Keynote Address

Don’t miss our insightful keynote addresses. A moment to hear from renowned speakers, offering groundbreaking ideas and actionable strategies from the forefront of the automotive sector.

1:00pm

|

Day 2

|

Keynote

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Three Birds One Stone

Workshop – Presented by Parachute Videos

The presentation, titled “3 Birds One Stone” is designed to educate its audience about effective and unique Video+Inventory advertising strategies in the digital space. It covers important topics such as building and using video-view audiences, utilizing them to create a model-specific funnel approach, and the importance of merchandising specific inventory segments while featuring LIVE inventory from that segment within the ad.

There are two main segments, in the first we focus on the key results that typically come from most advertising (clicks, calls, forms, messages, scheduled appts, etc) and reinforce that social media ads are capable of delivering each of those results types. We compare the “Cost Per Result” on these actions while reminding the audience that often with social media you will pay for 1 of these results, but receive more than one!

(For example: Video Specials Ads that build an audience, get views, brand the dealer with audio impressions, and generate clicks/messages all with the same $1 invested in running the ad)

The second main chunk shares some specific video ad content we have helped our partners generate (using their guests/staff) alongside a syllabus of effective content types, scripts, and examples. We will also cover Andrew’s uniquely relevant experience and the basic training of holding and using a regular cell phone to produce effective follow-up, prospecting, and ad content.

The goal is to provide practical, actionable strategies for enhancing online advertising effectiveness, particularly through video content while delivering all the tools and playbooks needed for high-performing dealers/managers to follow this strategy on their own. We want to help dealers be more authentic, unique, and efficient in their advertising efforts!

2:00pm

|

Day 2

|

Workshop

|

Room 401

Marketing

Data

Sales

Beyond

Sponsored by:

Workshop - Session 06

Workshops - Group B

Participate actively in our workshop sessions. These hands-on experiences brought to you by industry experts provide practical skills and knowledge directly applicable to your dealership, enhancing your strategies and day-to-day functionalities.

2:00pm

|

Day 2

|

Workshop

|

Room 402

Marketing

Data

Sales

Beyond

Sponsored by:

Workshop - Session 07

Workshops - Group B

Participate actively in our workshop sessions. These hands-on experiences brought to you by industry experts provide practical skills and knowledge directly applicable to your dealership, enhancing your strategies and day-to-day functionalities.

2:00pm

|

Day 2

|

Workshop

|

Room 403-404

Marketing

Data

Sales

Beyond

Sponsored by:

Workshop - Session 08

Workshops - Group B

Participate actively in our workshop sessions. These hands-on experiences brought to you by industry experts provide practical skills and knowledge directly applicable to your dealership, enhancing your strategies and day-to-day functionalities.

2:00pm

|

Day 2

|

Workshop

|

Room 405

Marketing

Data

Sales

Beyond

Sponsored by:

Coffee Break

Enjoy a coffee break to refresh and network. Grab refreshments, chat with peers, and prepare for the next sessions

2:45pm

|

Day 2

|

Downtime

|

Waterloo Exhibit Hall

Marketing

Data

Sales

Beyond

Sponsored by:

Keynote Address

Don’t miss our insightful keynote addresses. A moment to hear from renowned speakers, offering groundbreaking ideas and actionable strategies from the forefront of the automotive sector.

3:00pm

|

Day 2

|

Keynote

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Mainstage Panel

Our mainstage panel sessions are forums for collective expertise. Engage with a lineup of speakers as they offer varied insights on pivotal automotive industry developments through in-depth, conversational discussions.

3:45pm

|

Day 2

|

Panel

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Keynote Address

Don’t miss our insightful keynote addresses. A moment to hear from renowned speakers, offering groundbreaking ideas and actionable strategies from the forefront of the automotive sector.

4:45pm

|

Day 2

|

Keynote

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Cocktail Hour Reception

Gather in the exhibit hall for opportunities to network with industry friends, fellow unacquainted attendees and vendors while enjoying cocktails and hors d’oeuvres.

5:30pm

|

Day 2

|

Downtime

|

Waterloo Exhibit Hall

Marketing

Data

Sales

Beyond

Sponsored by:

day three - tuesday

Breakfast

Catch up over breakfast and start your day right. Enjoy a tasty meal and casual networking, setting you up for a day of learning and connecting.

7:00am

|

Day 3

|

Downtime

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Mainstage Panel

Our mainstage panel sessions are forums for collective expertise. Engage with a lineup of speakers as they offer varied insights on pivotal automotive industry developments through in-depth, conversational discussions.

8:00am

|

Day 3

|

Panel

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Keynote Address

Don’t miss our insightful keynote addresses. A moment to hear from renowned speakers, offering groundbreaking ideas and actionable strategies from the forefront of the automotive sector.

9:00am

|

Day 3

|

Keynote

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Coffee Break

Enjoy a coffee break to refresh and network. Grab refreshments, chat with peers, and prepare for the next sessions

9:45am

|

Day 3

|

Downtime

|

Waterloo Exhibit Hall

Marketing

Data

Sales

Beyond

Sponsored by:

Mainstage Panel

Our mainstage panel sessions are forums for collective expertise. Engage with a lineup of speakers as they offer varied insights on pivotal automotive industry developments through in-depth, conversational discussions.

10:00am

|

Day 3

|

Panel

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Keynote Address

Don’t miss our insightful keynote addresses. A moment to hear from renowned speakers, offering groundbreaking ideas and actionable strategies from the forefront of the automotive sector.

11:00am

|

Day 3

|

Keynote

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Lunch

Exhibit Hall Closes

Take a break for lunch and recharge. Indulge in a buffet-style meal while meeting fellow attendees in a relaxed setting, perfect for informal chats and building relationships.

11:45am

|

Day 3

|

Downtime

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Mainstage Panel

Our mainstage panel sessions are forums for collective expertise. Engage with a lineup of speakers as they offer varied insights on pivotal automotive industry developments through in-depth, conversational discussions.

12:45pm

|

Day 3

|

Panel

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

Customer Data Platforms: Planning and Implementation

Learning Lab

This mentoring program is designed for dealership managers and executives who would like to learn the best approach for planning and implementing a Customer Data Platform (CDP). There are 15+ CDPs specific to automotive and another 20+ CDPs for larger dealer groups. Get the right plan in place before deciding which vendor to choose by participating in the program.

2:00pm

|

Day 3

|

Learning Lab

|

Room 401

Marketing

Data

Sales

Beyond

Sponsored by:

Paid Social Media Advertising for Automotive

Learning Lab

Dive into Paid Social Media Advertising for Automotive, mastering Meta and TikTok basics, from setup to strategy development. Progress through building audiences and crafting ads, to dynamic advertising and catalog management. The course wraps up with a 2-hour hands-on session, focusing on practical implementation and real-time feedback

2:00pm

|

Day 3

|

Learning Lab

|

Room 402

Marketing

Data

Sales

Beyond

Sponsored by:

Creating a Modern Internet Sales Process

Learning Lab

Tackle sales conversion and customer retention challenges in this Learning Lab from Glenn Pasch. Learn to optimize communication strategies across customer touchpoints, analyze metrics for hidden opportunities, and adapt these for service customers, all aimed at elevating your internet sales process for 2024.

2:00pm

|

Day 3

|

Learning Lab

|

Room 403-404

Marketing

Data

Sales

Beyond

Sponsored by:

Google Ads Training for Automotive Dealerships

Learning Lab

This comprehensive Google Ads training for Automotive Dealerships covers everything from basics to advanced strategies. Participants will learn Google Ads setup, ad creation, optimization, and remarketing, gaining skills to boost their dealership’s marketing and sales.

2:00pm

|

Day 3

|

Learning Lab

|

Room 405

Marketing

Data

Sales

Beyond

Sponsored by:

Conference Ends

The immense education ends here, thank you for making it out to Austin for the Digital Marketing Strategies Conference 2024!

4:00pm

|

Day 3

|

Downtime

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

Sponsored by:

1:00pm

get your tickets

Don’t get left behind, join us in Austin for the freshest insights, strategies & processes

book your stay

Already purchased your ticket? Book your stay with our room block for a discounted rate

support

Have questions? Contact us for assistance