April 26-28 | Scottsdale, AZ

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Explore the Agenda

Discover sessions across the most important topics shaping automotive today.

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8:00
AM
9:00
AM

Day One

8:00
AM
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Day One
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Downtime
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Rainmakers A

Sunday Morning Inspiration

Start your day with purpose as Brian Pasch leads an inspiring morning session
Brian Pasch
Brian Pasch, Pasch Group
9:00
AM
12:30
PM

Day One

9:00
AM
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Day One
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Downtime
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Herberger Foyer

Open Registration

Check in and get your badges at anytime from 9:00am to 12:30pm at the registration table!
10:00
AM
11:45
AM

Day One

AI Tools
10:00
AM
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Day One
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Training Lab
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Rainmakers C
AI Tools

Build Your Dealer AI Team: Four Claude Agents in 2 Hours

2 Hour AI Training
Gray Scott
Gray Scott, The Digerati Group
10:00
AM
11:45
AM

Day One

Websites
10:00
AM
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Day One
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Training Lab
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Greenway
Websites

The Five Levers That Impact Website Conversion

Learn how dealer groups can systematically improve website conversion at scale
Brian Pasch
Brian Pasch, Pasch Group
12:30
PM
1:00
PM

Day One

12:30
PM
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Day One
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Kickoff
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Ballroom

Conference Kickoff – Battle of the AI Agents

Join Brian Pasch in the Ballroom for our signature Kickoff session, exploring the latest technological breakthroughs shaping automotive marketing!
Brian Pasch
Brian Pasch, Pasch Group
1:00
PM
1:30
PM

Day One

Performance
1:00
PM
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Day One
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Keynote
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Ballroom
Performance

From Living Room to Showroom: The New Science of TV Attribution

Turn TV from a black box into a measurable performance channel
Tara Rego
Tara Rego, Spectrum Reach
Chris Kerr
Chris Kerr, Clarivoy
Anthony Jingoli
Anthony Jingoli, Comcast Advertising
1:30
PM
2:00
PM

Day One

AI Tools
1:30
PM
|
Day One
|
Keynote
|
Ballroom
AI Tools

The Engagement Platform: Winning in the Age of AI Agents

Why unified platforms and AI agents will define the next era of dealership growth
Matt Leone
Matt Leone, DriveCentric
2:00
PM
2:15
PM

Day One

SEO & AI Search
2:00
PM
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Day One
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Flash Talk
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Ballroom
SEO & AI Search

The AI Search Gold Rush: Facts vs Fiction

Separate real AI search traction from expensive hype
Zach Billings
Zach Billings, Wikimotive
2:15
PM
2:30
PM

Day One

2:15
PM
|
Day One
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Changeover
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Room Change

Changeover

A break in the schedule to swap training rooms
2:30
PM
3:15
PM

Day One

First-Party Data
2:30
PM
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Day One
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Workshop
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Rainmakers A
First-Party Data

From Clicks to Customers: A First Party Data Operating System for Dealers

A practical playbook for building, activating, and measuring first-party data across one store or many rooftops
Yuriy Demidko
Yuriy Demidko, DP Fox
2:30
PM
3:15
PM

Day One

First-Party Data
2:30
PM
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Day One
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Workshop
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Rainmakers B
First-Party Data

Do You Know Why You Lost Your Customer? We Do. Introducing the Voice of the Defector.

Use real defection insights to improve close rates and customer experience
Betsy Marietti
Betsy Marietti, Urban Science
Michael Moushon
Michael Moushon, Jenkins Cars
Michael McDonald
Michael McDonald, Jeff Wyler Automotive Family
2:30
PM
3:15
PM

Day One

AI Tools
2:30
PM
|
Day One
|
Workshop
|
Rainmakers C
AI Tools

Your Best People Are Buried Under Your Tech Stack

Why fixing workflows—not adding tools—is the real path to better performance
Jiovan Melendez
Jiovan Melendez, Podium
3:15
PM
3:45
PM

Day One

3:15
PM
|
Day One
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Downtime
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Exhibit Hall

Coffee Break

Recharge and connect over refreshments sponsored by Premion
3:45
PM
4:30
PM

Day One

AI Tools
3:45
PM
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Day One
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Panel
|
Ballroom
AI Tools

Curating Your AI Toolbox

Build your AI stack to streamline follow-up, boost conversions, and avoid time-wasting tools.
Derek Simonds
Derek Simonds, Numa
Anu Roberts
Anu Roberts, CDK Global
Jatin “JJ” Jain
Jatin “JJ” Jain, Spyne
Abdullah Baig
Abdullah Baig, Pam
Brian Pasch
Brian Pasch, Pasch Group
4:30
PM
5:15
PM

Day One

Communication
4:30
PM
|
Day One
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Panel
|
Ballroom
Communication

Rethinking Your Customer Communication Strategy

Build a smarter communication strategy that improves engagement and conversion
Michelle Goedken
Michelle Goedken, CarRx
Gary Graves
Gary Graves, DealerCX
Jim Menard
Jim Menard, CallRevu
Scott Knupfer
Scott Knupfer, Solera
Brian Pasch
Brian Pasch, Pasch Group
5:15
PM
5:30
PM

Day One

Performance
5:15
PM
|
Day One
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Flash Talk
|
Ballroom
Performance

The Co-Op Heist: How Dealerships Are Accidentally Stealing From Themselves

Stop losing co-op dollars and turn compliance into a competitive advantage
Mark Baruth
Mark Baruth, COOPABLE