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Three Days of Unparalleled Education

conference agenda

Explore our three day agenda. Session details arrive daily so check back often to witness the innovation our schedule will be bringing to the Automotive Industry.

day one - sunday

Sunday Morning Inspiration

Get your Sunday started with an inspiration session.

8:00am

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Day 1

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Downtime

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Room 604-605

Marketing

Data

Sales

Beyond

8:00am

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Day 1

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Downtime

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Room 604-605

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Sponsored by:

Registration Opens – Check-in on 5th Floor

Check-in for the event at the front desk on the 5th floor. Grab your badge, and find your way around the venue!

10:00am

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Day 1

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Downtime

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

10:00am

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Day 1

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Downtime

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Waterloo Ballroom

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Sponsored by:

How to Configure GA4 to Optimize Your Online Marketing and CDP

Capped 75 members • 2 Hour Hands-On Training

Must sign up for the training at the final steps of ticket checkout. This 2 hour session will provide practical, hands-on training with top industry experts addressing challenges and opportunities in GA4.

11:00am

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Day 1

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Capped Meeting

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Room 604-605

Marketing

Data

Sales

Beyond

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Waterloo Exhibit Hall

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Sponsored by:

Lunch – GA4 Training Members Only

Only For GA4 Training Attendees

For those who have joined us for the GA4 Training, take a break and grab your boxed lunch to recharge and converse with attendees.

1:00pm

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Day 1

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Downtime

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

1:00pm

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Day 1

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Downtime

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Waterloo Ballroom

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Only For GA4 Training Attendees

Sponsored by:

Industry Update: The First Party Data Maze

Join Brian Pasch in the Ballroom for the signature Industry Update Kickoff discussing the latest breakthroughs in the automotive industry!

1:30pm

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Day 1

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Kickoff

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

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Waterloo Exhibit Hall

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Sponsored by:

The Missing Piece with CDP's: Real Time AI Driven Communications

The promise of CDPs has always been to provide rich behavioral insights that could be used to deliver better customer experiences. While that premise still holds true, too many retailers have struggled with activating this newfound intelligence. In this session I’ll show you how AI is being used to unlock the power of CDPs and deliver a concierge-like experience at every point in the customer lifecycle.

2:00pm

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Day 1

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Keynote

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

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Waterloo Exhibit Hall

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Sponsored by:

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